Edwin Philogene
Communication graduate from Cornell, currently pursuing MBA at The Wharton School. Last worked at Ebay as an MBA Summer Intern.
| Headline: | Entrepreneur |
| Skills: | Business, Management, Marketing |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | Cornell University, The Wharton School |
WORK EXPERIENCE
| Employer: | Ebay, San Jose, CA |
| Position: | MBA Summer Intern, Market Research/Consumer Insights |
| Time period: | May 2008 - July 2008 |
| Description: | • Spearheaded planning, development and launch of eBay multimedia intranet web site for newly adopted core customer loyalty tracking program: Net Promoter Score (NPS). Supported all efforts for corporate NPS program launch.
• Executed in-depth consumer price perception research project and end-to-end competitive ecommerce shopping experience audit critical to department’s ongoing strategic research efforts. • Collaborated with cross-functional team on construction and launch of company-wide intranet research portal. • Administered to ongoing departmental needs including presentation development, vendor management and interdepartmental project management. |
| Employer: | Sirius Satellite Radio, New York, NY |
| Position: | Manager, OEM Marketing Programs |
| Time period: | December 2001 - November 2007 |
| Description: | • Managed automobile/original equipment manufacturer (OEM) partner relationships (including those with Ford, BMW, Nissan, Toyota, Audi and Volkswagen) as primary point of contact to develop and support a fully executable marketing launch, training framework, customer acquisition strategy and promotional plan.
• Developed and supervised the execution of integrated cooperative marketing launch plans (including point of sale, direct response, internet, events, radio, print and television) directly contributing to increased marketplace awareness and acquisition of over one million OEM subscribers from a base of zero over four years. • Administered in planning, tracking and overall fiscal management of over $12 million in cooperative marketing budgets across 21 individual OEM partner brands annually. Successfully achieved annual KPIs under or on budget. Negotiated and supervised multiple sponsorship and vendor agreements. • Trained and supported 32-member national field team for product launches, retail sales training and awareness initiatives. • Spearheaded and produced several cross-departmental special projects including branded multimedia content joint venture with BMW of North America (titled “BMW Radio”) for national launch of new 3 Series vehicle line. |
| Employer: | The Clinton Foundation Small Business Initiative, New York, NY |
| Position: | Volunteer |
| Time period: | December 2001 - November 2004 |
| Description: | • Provided pro-bono marketing and strategic consulting services to under-resourced inner-city small business under nonprofit initiative created by William J. Clinton Presidential Foundation and Booz Allen Hamilton. |
| Employer: | Columbia Institute For Tele-Information, New York, NY |
| Position: | Volunteer |
| Time period: | December 2001 - November 2002 |
| Description: | • Volunteered as research and event assistant to academic telecommunications think tank. |
| Employer: | America Online, New York, NY |
| Position: | Consultant, Strategy/ New Business Development |
| Time period: | December 2001 - November 2002 |
| Description: | • Retained as external consultant by AOL Anywhere new business development executive committee to conduct extensive industry research and provide strategic analysis. Authored competitive assessments and business cases critical to division’s entry into wireless entertainment.
• Developed master AOL Mobile Downloadable Content Operations and Business Plan, including market opportunity overview, competitive analysis, Time Warner intellectual property audit and network operator database. • Contributed to AOL mobile downloadable content operating strategy presentation for senior executive review board. • Produced multiple mobile gaming and imaging use case valuations and strategic business maps for senior development team. |
| Employer: | Ericsson Internet Applications (LM Ericsson), Woodbury, NY/ Stockholm, Sweden |
| Position: | Manager, Product Marketing – Mobile Internet Applications |
| Time period: | December 1999 - November 2002 |
| Description: | • Led global team product area marketing strategies and pre-sales activities for mobile internet entertainment software applications (including wireless games, imaging, music and video streaming) complimentary to Ericsson’s 3G (third generation) core and service network market offerings (CDMA, GSM, GPRS and UMTS).
• Designed, recruited/built and managed six-member international marketing department dedicated to driving all product pre-sales activities for unit-owned applications including technical sales/bid support (RFIs/RFQs/RFPs), product sourcing, competency training, product industrialization, web development, public relations, event support and sales tool management. • Served as corporate evangelist to media outlets (including Associated Press, Business Week and San Jose Mercury News) on topics central to mobile entertainment including games, market growth forecasts and new technological developments. • Developed and delivered ongoing executive-level product knowledge and sales presentations supporting business development efforts with top international carriers and MVNOs, including Vodafone, Virgin Mobile, Orange and BT Wireless. |
| Employer: | Phenom, New York, NY |
| Position: | Founder and President |
| Time period: | December 1998 - November 2000 |
| Description: | • Created business plan and secured seed financing from advertising/branding agency Arnell Group to establish and operate a youth and urban culture focused brand strategy and marketing consultancy.
• Initiated and supervised all aspects of business operations including client relations, strategic consulting, creative development, research, financial management, new business development and staffing. |
| Employer: | Arnell Group, New York, NY |
| Position: | Brand Manager; Brand Coordinator |
| Time period: | December 1996 - November 1999 |
| Description: | Brand Manager 1998-1999
Client Managed: TOMMY HILFIGER • Organized successful pitch for $70 million Tommy Hilfiger USA creative assignment encompassing all national advertising. • Managed and guided all aspects of account activity for Tommy Hilfiger USA national brand and advertising efforts including account planning, creative development, financial administration, media planning and buying and new media. • Contributed to development and execution of integrated cross-promotional pact between Tommy Hilfiger and Miramax Films. Brand Coordinator Client Managed: FILA USA 1997-1998 • Coordinated all aspects of client activity for Fila USA national advertising account. • Guided execution of several multimedia brand campaigns and in-store promotional efforts. |
| Employer: | Vibe Magazine, New York, NY |
| Position: | Advertising Sales and Promotions Assistant |
| Time period: | December 1994 - November 1997 |
| Description: | • Supported all ongoing advertising sales and event sponsorship efforts of monthly periodical. |
| Employer: | MTV Networks, New York, NY |
| Position: | In-house Administrative Temp and Production Freelancer; Summer Management Associate |
| Time period: | December 1993 - November 1995 |
| Description: | In-house Administrative Temp and Production Freelancer 1994-1995
• Served as in-house rotational temporary executive assistant. Worked as production assistant on several on-air productions. Summer Management Associate Summer 1994 |
EDUCATION
| University: | The Wharton School |
| Time period: | 2006 - 2009 |
| Degree: | Information Strategy and Economics, MBA |
| University: | Cornell University |
| Time period: | 1989 - 1994 |
| Degree: | Communication, BSc |
INFORMATION
| Hobbies: | Reading business periodicals, researching digital media, fantasy football, trading equities and options |
Edwin is Following (35)
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