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Freelance brander, designer and front-end developer. One half of FiaFo.com, former crew at Woosabi and Sony Europe. Passion for hot technology, smart solutions and slurping steaming hot mugs of tea.
Fi a Fo (Me and Him) is a two man design and development collaboration working from our respective studios in North and South Wales, UK. Our goal is simple, to build things we'd like to use. Unfortunately we've not cracked the Hoverboard just yet, but we have launched our first mobile app for the iPhone and iPod touch called iSteddfod.
Location:
Cardiff, UK
Interested in:
Brainstorming, Consulting opportunities, Finding business partners, Finding experts, Finding team mates, Giving back, Helping friends, Meeting new people, Professional opportunities, Promoting my startups, Providing services to startups, Receiving feedback, Recruiting for my startup, Sharing my projects, Trading services
Experience in implementing tailored solutions for corporate, education, and startup brands, products, and services. Passion for applying solid content with strategically relevant technologies to form fun and natural digital experiences.
Core Skills
• Creative Direction
Disciplined to adopt or craft, steer, and appoint a unique visual vocabulary from Brief, mapped with an effective campaign strategy.
• Brand Creation & Identity Design
Strategically focused branding that align to deliver on business goals and objectives.
• Visual Communication Design
Creative print and digital communication collateral with visual continuity.
• Application & Web Interface Design
User centric interface and information architecture to engage, guide, and stimulate users.
• Versatile Toolset
Skilled free-hand drawing, digital photography, composition, colour, and typographic disciplines are complimented by working knowledge of leading production software.
• Focused Professional
Motivated, energetic, and organised, with a friendly disposition applied to team and client relationships. Excellent verbal and written communicator, with proven project management experience.
WORK EXPERIENCE
Employer:
FiaFo
Position:
Co-Founder
Time period:
May 2010 - Present
Description:
Fi a Fo (Me and Him) is a two man design and development collaboration working from our respective studios in North and South Wales, UK. Our goal is simple, to build things we'd like to use. Unfortunately we've not cracked the Hoverboard just yet, but we have launched our first mobile app for the iPhone and iPod touch called iSteddfod.
Employer:
Studio Bondo™
Position:
Sole Proprietor
Time period:
June 2007 - Present
Description:
I provide strategic-creative consulting, specialising in consumer and b2b brand experiences. By identifying emerging media opportunities and transforming ideas into compelling product and service experiences, I help start-ups and existing companies to strengthen, evolve and expand their businesses.
Founding member of Woosabi.com, beautifully simple hosted CRM for small businesses and startups. My responsibilities as a creative director included presenting to VC's, managing partner relationships and coordinating the rollout of new feature release cycles, as well as managing all aspects of brand strategy.
Employer:
Hello, Digital Media.
Position:
Principle Designer
Time period:
October 2006 - May 2007
Description:
Working on a series of consumer facing web 2.0 projects, I was responsible for coordinating teams of designers and feature engineers during release cycle. Key activity included defining project requirements and drafting product specifications in the form of documentation, wire-frames and mock-up prototypes through to final product delivery.
Employer:
Sony Electronics.
Position:
Visual Communication Designer
Time period:
May 2002 - January 2006
Description:
Contributed as lead designer on the development and commercialisation of Sony award winning software for Computer Integrated Manufacturing (CIM) and Material Requirements Planning (MRP).
Collaborated with a variety of business development and marketing groups on high profile b2b product campaigns, brand strategies, and multilingual support services in the US, Europe and Asia.
Employer:
Coors Brewers.
Position:
Industrial Product Design.
Time period:
September 2001 - May 2002
Description:
Collaborated with Coors Brewers to produce a detailed market research report and develop a new design concept, addressing drug rape crime and vulnerability issues associated with social drinking culture and habits.
EDUCATION
University:
University of Wales Institute, Cardiff
Time period:
1999 - 2002
Degree:
BA
PUBLICATIONS
Articles:
New Design Magazine. January 2003. Packaging design proposal addressing drug rape crimes, collaborating with Coors Brewers featured in the New Year issue of New Design Magazine.
Papers:
Design & Disability Study. 2000 – 2002. Produced a two year academic paper examining disability issues and the key roles of design, titled: “Breaking barriers, a study of disability and universal design”.
INFORMATION
Sports:
football, squash, rugby, pool, badminton, swimming
Hobbies:
sketching, chilling, trawling the web, movies, music, reading
Mind your business!
truth is, we love products that work well without complexity. so we built a web-based* system that made managing our work easier. your business essentials are split in to individual time saving tools that get the job done.
New online media startup headed up by the founder of PayPal, Max Levchin. Backed by Mayfield Fund, Blue Run Ventures, Khosla Ventures and the Founders Fund.
