doug hoenig
Journalism and Mass Comm. and Art graduate from The University of Iowa. Last worked as Midwest Account Executive at CraveOnline.
| Headline: | Innocent Bystander |
| Skills: | Business, Marketing, Sales |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
| Schools: | University of Iowa |
WORK EXPERIENCE
| Employer: | CraveOnline Chicago, IL |
| Position: | Midwest Account Executive |
| Time period: | April 2008 - December 2008 |
| Description: | - Educate new clients/agencies about new male lifestyle site CraveOnline
- Manage Midwest territory including part of Chicago, Minneapolis, Texas, OH - Chicago Accounts: Cramer-Krasselt, OMD, GM Planworks, MediaCom, Digitas, Spacetime - Minneapolis Accounts: Carmichael Lynch, Haworth, MRM - Texas Accounts: TribalDDB, Southwest Media, Slingshot, TMA, Click Here, GSDM IdeaCity - Actively prospect for new business and respond to RFPs - Work with marketing solutions/editorial to bring “big ideas” to marketplace - Successfully won 3 new accounts generating $325K – Intel, Harley Davidson, JVC |
| Employer: | Comcast Network Sales (E! Online, MyStyle.com, G4TV.com, Versus.com), Chicago, IL |
| Position: | Digital Account Executive |
| Time period: | December 2004 - March 2008 |
| Description: | - Grow strong relationships and interface with Midwest agencies/clients
- Chicago Accounts: Cramer-Krasselt, OMD, GM Planworks, MediaCom, Digitas, Starcom, Mindshare, Avenue A, DraftFCB, Spacetime - Minneapolis Accounts: Carmichael Lynch, Haworth, MRM, Space150, Periscope - Texas Accounts: TribalDDB, Southwest Media, Slingshot, TMA, Click Here, GSDM, Camelot - St Louis/Detroit Accounts: Campbell-Ewald, PHD, Ford, Doner, GM, Anheuser Busch - 2005 Revenue to Goal: $1.1M/$675K, surpassed goal by 63% - 2006 Revenue to Goal: $2.1M/$1.8M, surpassed goal by 16% - 2007 Revenue to Goal: $2.7M/$2.5M, surpassed goal by 8% - Key accounts: GM, Target, Pepsico, Nationwide, Sara Lee, Hanes, Anheuser Busch, McDonald’s, Unilever, NBCU, Hanes, Kraft, State Farm - Work with TV AE’s on pitching multi-platform (online/broadcast/VOD/podcasting/mobile) ideas - Actively prospect for new business and respond to RFPs - Supervise Online Sales Assistant and continually provide training |
| Employer: | E! Entertainment Television (E! Online, MyStyle.com), Chicago, IL |
| Position: | Digital Sales Planner |
| Time period: | February 2004 - November 2004 |
| Description: | - Act as day-to-day contact for ongoing campaigns
- Analyze RFPs, gather research and develop media plans - Conduct daily research utilizing Nielsen, @Plan, AdRelevance, trade publications - Manage media campaigns via internal serving and 3rd Party Services, such as DFA/DFP, Atlas - Produce daily, weekly, monthly reports, optimizing campaigns as needed - Prepare monthly competitive report - Train new Online Planners and Account Executives on various software applications |
| Employer: | OnMedia (Local Spot TV Ad Sales Division of Mediacom Cable), Moline, IL |
| Position: | Local Sales Assistant |
| Time period: | April 2002 - February 2004 |
| Description: | - Support and train local sales team of 10
- Build and prepare sales materials, decks and proposals - Manage 3rd party qualitative/quantitative research and resources - Build contacts/network with each cable network we sold and act as liason between networks and sales team - Monitor competitors (broadcast, newspapers, radio, online) for prospects - Serve as Promotions Team Leader and developed/brought promotional opportunities to sales team |
| Employer: | U-Haul, Phoenix, AZ |
| Position: | Marketing Production Assistant |
| Time period: | May 2001 - April 2002 |
| Description: | - Assist in production of U-Haul Truck marketing materials/decals
- Apply new proposed decals to U-Haul Trucks for managers to review - Contribute to set-up and production of trade-show displays |
EDUCATION
| University: | University of Iowa |
| Time period: | 2000 |
| Degree: | Journalism and Mass Comm. and Art, BA |
INFORMATION
| Memberships: | - CIMA (Chicago Interactive Marketing Association)
- DFWIMA (Dallas/Ft Worth Interactive Marketing Association) - AdCraft |
doug is Following (6)
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Yardbarker Network (YBN) is the largest network of sports blogs and independent fan sites on the web, reaching 14 million unique users per month via 700 independent sites.
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