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Diane Bisgeier

Product marketing and business development for early stage consumer services companies.

Headline: Service Provider
Work status: Employed Full-Time
Website: http://bisgeier.blogspot.com
Industries: Financial, Health, Information Technology, Internet, Mobile, Sports
Skills: Business, Copy Writing, Editing, Entrepreneurship, Event planning, French, Guerrilla marketing, Languages, Leadership, Management, Marketing, Public Relations, Public speaking, Recruitment, Viral marketing, Writing
Location: San Francisco, CA
Visas: United States
Interested in: Brainstorming, Finding business partners, Finding engineers, Finding team mates, Getting press, Helping friends, Meeting new people, Mentoring, Professional opportunities, Raising money, Recruiting, Recruiting for my startup
Tags: analytics, business development, Fitness, health, Health care, marketing, personalized medicine, silicon valley, statistics, writing communications
Schools: Stanford University, University of California System - Berkeley

FEATURED STARTUP

Thump Games

Thump Games Thump Games

Thump lets sports fans to prove their fanhood by allowing them to make picks on individual plays in real-time via their mobile device. Free for iPhone, iPad, Android and Facebook coming soon.

  • Startup type: Company
  • Status: Active
  • Stage: Beta

WORK EXPERIENCE

Employer: Mozilla Corporation
Position: Program Manager, WebFWD Innovation Accelerator
Time period: September 2011 - Present
Description: Build, promote and grow Mozilla's project to extend the open web across independent projects around the world.

Employer: Caught Thinking
Position: Advisor
Time period: November 2008 - Present
Description: Advise early-stage game platform company on market penetration

Employer: Thump Games
Position: Senior Director, Marketing
Time period: September 2010 - March 2011
Description: Responsible for all outbound marketing for real-time sports game platform, including social media, celebrity promotions, event marketing, website, application review sites, campus ambassadors and newsletters.
• Obtained favorable coverage from leading review sites including Appolicious and AppCraver; premium demo spots at ad:tech New York and the San Francisco AppShow; and press coverage from leading publications including the Sililcon Valley Business Journal, Urban Daddy and Ubergizmo.
• Manage celebrity athletes and coaches for tweeting and live event promotions.

Employer: SOAR BIODYNAMICS, San Francisco, CA
Position: Director, Product Marketing & Business Development
Time period: March 2009 - March 2010
Description: Responsible for business development, outbound marketing, customer acquisition, communications and product management for personalized computational health analytics provider.
Research, initiate and manage institutional partnerships with clinicians, insurers, laboratories and corporate entities.
Manage all PR activities, including coverage in the San Francisco Chronicle (OpEd from CEO) and feature story in the San Francisco Business Times.
Develop and manage website product roadmap, including entire site re-architecture and new design for site and client report.
Established and manage presence on various web properties including Facebook, LinkedIn, Google and niche/vertical networks.
Manage relationships with premier Scientific and Innovation Advisory Board members.

Employer: CHARLES SCHWAB & CO. INC , San Francisco, CA
Position: Director, Communications
Time period: January 2008 - December 2008
Description: Strategic communications. Worked with executive leadership to uncover organizational goals, identify synergies across departments and develop firm-wide strategies to implement these goals using various communications channels. Subject matter expert on social media, web portals, outsourcing, information security, vendor management and HR policies.
Writing, branding and messaging. Oversaw quarterly messaging (content, distribution, medium) for audience of approximately 2,000 people-managers. Crafted executive presentations, business cases, speeches, emails and various other high-level communications for internal and external purposes. Created, distributed and drove adoption of two-way communications channel intended to spark organizational change for 1,500 technology staff.
Public relations. Oversaw annual Computerworld Magazine’s “100 Best Places To Work in IT” survey, spearheading Schwab’s rise from #97 to #53 in one year. Developed all related collateral and advertising with agency. Positioned Schwab as technology innovator to various media.
Field marketing. Served as end-user advocate by launching and overseeing partnership with field user group to provide extensive input on product features through surveys and usability testing.
Event planning & effectiveness. Managed all aspects of monthly all-hands meetings; created key metrics and acted on feedback to lift the “excellent”/top-box ratings from 25% to 34% in 3-quarter timeframe. Assessed meeting effectiveness using quantitative, qualitative and external benchmarking metrics to support recommendations to Schwab leadership.
Surveys. Managed annual survey of 500 business partners and IT staff to determine key areas of alignment and gaps. Created actionable strategies based upon results. Also oversaw quarterly Net Promoter Survey focusing on work environment, identifying levers and influencing senior management policies to increase employee productivity and engagement. Led activities to increase results by over 50 percentage points using Net Promoter Score industry-standard model, including employee engagement in offshore sourcing program.
Product & project management. Worked with cross-functional team of engineers, QA, release management, customer segment owners, subject matter experts and technical support to drive features & enhancements for revenue-generating portfolio & trading platform used by approximately 500 investment advisors and consumers. Conducted platform design, development, deployment, testing, support and maintenance. Developed training and support materials.

Employer: CHARLES SCHWAB & CO., INC.
Position: Director, Technology Communications & Administration
Time period: February 2006 - January 2008
Description: Joined firm as part of MBA rotational leadership program. Obtained NASD Series 7 license. Areas of expertise and accomplishments include:
Strategic communications. Worked with executive leadership to uncover organizational goals, identify synergies across departments and develop firm-wide strategies to implement these goals using various communications channels. Subject matter expert on social media, web portals, outsourcing, information security, vendor management and HR policies.
Writing, branding and messaging. Oversaw quarterly messaging (content, distribution, medium) for audience of approximately 2,000 people-managers. Crafted executive presentations, business cases, speeches, emails and various other high-level communications for internal and external purposes. Created, distributed and drove adoption of two-way communications channel intended to spark organizational change for 1,500 technology staff.
Public relations. Oversaw annual Computerworld Magazine’s “100 Best Places To Work in IT” survey, spearheading Schwab’s rise from #97 to #53 in one year. Developed all related collateral and advertising with agency. Positioned Schwab as technology innovator to various media.
Field marketing. Served as end-user advocate by launching and overseeing partnership with field user group to provide extensive input on product features through surveys and usability testing.
Event planning & effectiveness. Managed all aspects of monthly all-hands meetings; created key metrics and acted on feedback to lift the “excellent”/top-box ratings from 25% to 34% in 3-quarter timeframe. Assessed meeting effectiveness using quantitative, qualitative and external benchmarking metrics to support recommendations to Schwab leadership.
Surveys. Managed annual survey of 500 business partners and IT staff to determine key areas of alignment and gaps. Created actionable strategies based upon results. Also oversaw quarterly Net Promoter Survey focusing on work environment, identifying levers and influencing senior management policies to increase employee productivity and engagement. Led activities to increase results by over 50 percentage points using Net Promoter Score industry-standard model, including employee engagement in offshore sourcing program.
Product & project management. Worked with cross-functional team of engineers, QA, release management, customer segment owners, subject matter experts and technical support to drive features & enhancements for revenue-generating portfolio & trading platform used by approximately 500 investment advisors and consumers. Conducted platform design, development, deployment, testing, support and maintenance. Developed training and support materials.

Employer: CHARLES SCHWAB & CO., INC.
Position: Senior Product Manager
Time period: January 2002 - February 2006
Description: Joined firm as part of MBA rotational leadership program. Obtained NASD Series 7 license. Areas of expertise and accomplishments include:
Strategic communications. Worked with executive leadership to uncover organizational goals, identify synergies across departments and develop firm-wide strategies to implement these goals using various communications channels. Subject matter expert on social media, web portals, outsourcing, information security, vendor management and HR policies.
Writing, branding and messaging. Oversaw quarterly messaging (content, distribution, medium) for audience of approximately 2,000 people-managers. Crafted executive presentations, business cases, speeches, emails and various other high-level communications for internal and external purposes. Created, distributed and drove adoption of two-way communications channel intended to spark organizational change for 1,500 technology staff.
Public relations. Oversaw annual Computerworld Magazine’s “100 Best Places To Work in IT” survey, spearheading Schwab’s rise from #97 to #53 in one year. Developed all related collateral and advertising with agency. Positioned Schwab as technology innovator to various media.
Field marketing. Served as end-user advocate by launching and overseeing partnership with field user group to provide extensive input on product features through surveys and usability testing.
Event planning & effectiveness. Managed all aspects of monthly all-hands meetings; created key metrics and acted on feedback to lift the “excellent”/top-box ratings from 25% to 34% in 3-quarter timeframe. Assessed meeting effectiveness using quantitative, qualitative and external benchmarking metrics to support recommendations to Schwab leadership.
Surveys. Managed annual survey of 500 business partners and IT staff to determine key areas of alignment and gaps. Created actionable strategies based upon results. Also oversaw quarterly Net Promoter Survey focusing on work environment, identifying levers and influencing senior management policies to increase employee productivity and engagement. Led activities to increase results by over 50 percentage points using Net Promoter Score industry-standard model, including employee engagement in offshore sourcing program.
Product & project management. Worked with cross-functional team of engineers, QA, release management, customer segment owners, subject matter experts and technical support to drive features & enhancements for revenue-generating portfolio & trading platform used by approximately 500 investment advisors and consumers. Conducted platform design, development, deployment, testing, support and maintenance. Developed training and support materials.

Employer: CHARLES SCHWAB & CO., INC.
Position: Management Associate
Time period: August 2000 - December 2001
Description: Joined firm as part of MBA rotational leadership program. Obtained NASD Series 7 license. Areas of expertise and accomplishments include:
Strategic communications. Worked with executive leadership to uncover organizational goals, identify synergies across departments and develop firm-wide strategies to implement these goals using various communications channels. Subject matter expert on social media, web portals, outsourcing, information security, vendor management and HR policies.
Writing, branding and messaging. Oversaw quarterly messaging (content, distribution, medium) for audience of approximately 2,000 people-managers. Crafted executive presentations, business cases, speeches, emails and various other high-level communications for internal and external purposes. Created, distributed and drove adoption of two-way communications channel intended to spark organizational change for 1,500 technology staff.
Public relations. Oversaw annual Computerworld Magazine’s “100 Best Places To Work in IT” survey, spearheading Schwab’s rise from #97 to #53 in one year. Developed all related collateral and advertising with agency. Positioned Schwab as technology innovator to various media.
Field marketing. Served as end-user advocate by launching and overseeing partnership with field user group to provide extensive input on product features through surveys and usability testing.
Event planning & effectiveness. Managed all aspects of monthly all-hands meetings; created key metrics and acted on feedback to lift the “excellent”/top-box ratings from 25% to 34% in 3-quarter timeframe. Assessed meeting effectiveness using quantitative, qualitative and external benchmarking metrics to support recommendations to Schwab leadership.
Surveys. Managed annual survey of 500 business partners and IT staff to determine key areas of alignment and gaps. Created actionable strategies based upon results. Also oversaw quarterly Net Promoter Survey focusing on work environment, identifying levers and influencing senior management policies to increase employee productivity and engagement. Led activities to increase results by over 50 percentage points using Net Promoter Score industry-standard model, including employee engagement in offshore sourcing program.
Product & project management. Worked with cross-functional team of engineers, QA, release management, customer segment owners, subject matter experts and technical support to drive features & enhancements for revenue-generating portfolio & trading platform used by approximately 500 investment advisors and consumers. Conducted platform design, development, deployment, testing, support and maintenance. Developed training and support materials.

Employer: CHRISTIAN & TIMBERS INC, Cupertino, CA
Position: Executive Search Recruiting Associate
Time period: April 1996 - September 1998
Description: Qualified, interviewed and positioned candidates to senior management teams at high-tech startups including Netscape and Tivo.

Employer: WORLDS INC , Palo Alto, CA
Position: Business Development Associate
Time period: September 1995 - April 1996
Description: Recruited by cutting-edge 3D virtual world startup (analogous to Linden Labs’ Second Life) to obtain strategic partnerships and investments from corporate partners. Supported $5M equity investment from two major Japanese conglomerates.

Employer: ASIA PACIFIC VENTURES, Menlo Park, CA
Position: Assistant Manager, Business Development
Time period: May 1993 - September 1995
Description: Conducted marketing, PR, business development and account management for venture capital and international business development firm.

Employer: SUN MICROSYSTEMS, Menlo Park, CA
Position: Market Researcher, Workstations Division
Time period: December 1999
Description: Developed and presented strategy to drive adoption of thin-client workstations for MBA internship.

EDUCATION

University: University of California System - Berkeley
Time period: 1998 - 2000
Degree: MBA

University: Stanford University
Time period: 1986 - 1990
Degree: Bachelor of History

INFORMATION

Memberships: Board member, Magic Carpet Rides (November 2007 – Present).

Diane's Startups (2)

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  • Soar BioDynamics

    Soar BioDynamics trends your health metrics over time and statistically assesses your condition against data from the overall population to help your doctor effectively screen for various conditions. Our first area of focus is prostate cancer.

  • Thump Games

    Thump lets sports fans to prove their fanhood by allowing them to make picks on individual plays in real-time via their mobile device. Free for iPhone, iPad, Android and Facebook coming soon.

Diane is Following (1)

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  • Backblaze

    Backblaze is a one click online storage solution

Diane's Contacts (12)

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