Diana Macovei
Online Advertising specialist with more than 8 years of experience in Marketing, deep focus on Pay Per Click (PPC), Search Engine Optimization (SEO), viral campaigns, online communication strategies.
| Headline: | Service Provider |
| Work status: | Employed Full-Time |
| Industries: | Entertainment, Internet, Lifestyle, Media |
| Skills: | Business, Copy Writing, Editing, English, Event planning, French, Italian, Languages, Marketing, Russian, Viral marketing, Writing |
| Location: | Prague |
| Groups: | Online Advertising Professionals (OAP) |
| Visas: | Czech Republic |
| Interested in: | Brainstorming, Consulting opportunities, Finding business partners, Finding team mates, Learning about entrepreneurship, Meeting new people, Offering Expertise, Participating in a competition, Partnering with other groups, Professional opportunities, Providing services to startups, Sharing my projects |
| Tags: | market research, marketing, online advertising, online marketing specialist interested in pay per click (ppc), pr, product management projects., search engine marketing (sem) |
FULL BIO
Skills & Expertise: strategic thinker, creative approach, analytical skills, proactive attitude, efficient communicator, internet savvy, Online Media, PPC: Google AdWords, Yahoo Search Marketing, Microsoft AdCenter, Mirago, MIVA, Business Reporting: BRIO, Business Objects, Research: Inquisite, Traffic Reporting: WebTrends, XiTi, ComScore MediaMetrix, Atlas, Google Analytics, AdGooroo.
WORK EXPERIENCE
| Employer: | Euro RSCG, Prague, Czech Republic |
| Position: | Project Manager |
| Time period: | June 2008 - Present |
| Description: | • Create and execute project work plans and revise as appropriate to meet changing needs and requirements.
• Identify resources needed and assign individual responsibilities. • Manage day-to-day operational aspects of a project and scope. • Review deliverables prepared by team before passing to client. • Prepare for engagement reviews and quality assurance procedures. • Ensure project documents are complete, current, and stored appropriately. Clients: Jack Daniel’s, Hill’s Pet Nutrition, Danone, O2 |
| Employer: | Monster Worldwide, Prague, Czech Republic |
| Position: | European Online Media Analyst |
| Time period: | December 2006 - May 2008 |
| Description: | • Report and analyze the effectiveness of Monster’s online media campaigns to ensure that they meet the objectives of the Marketing and e-Biz teams;
• Verify the performance tracking reports generated by the media agency, investigate and resolve tracking data anomalies, and develop consumer behaviour insights from reports to support EU Markets decision-making process; • Take an independent active role in the reporting and the analysis of the overall Media Planning in order to improve all European Markets Media activities. |
| Employer: | Monster Worldwide, Prague, Czech Republic |
| Position: | Business Analyst, South Europe |
| Time period: | March 2006 - December 2006 |
| Description: | • Provided deeper target audience understanding through the development of new tools/reports/analysis.
• Gathered industry research, competitive landscape information and trade intelligence for media strategy development and optimization; • Analyzed detailed metrics of consumer behaviour; develop insights from reports; • Worked closely with Online Marketing, Product, and Web analytics teams to ensure company reporting needs are met. |
| Employer: | QCNS (Planigo.com, Fhr.fr), Bucharest, Romania |
| Position: | Online Marketing Supervisor |
| Time period: | March 2005 - March 2006 |
| Description: | Main Achievements:
• Contributed to the development and implementation of an in-house software application (using API) designed to facilitate the online advertising creation, the campaigns optimization, the bid management and the monitoring of the results. • The main challenge was to transform the online marketing goals into technical specifications, test the functionalities of the application and suggest improvements, based on market dynamic and expert findings. • Planned and created PPC (pay-per-click) campaigns: research and decision-making regarding advertising channels (major search engines), titles and descriptions to be used, ID strategy, URLs, geo- and language targeting, bid strategy, creation process time span. • Managed assigned monthly budget, by continuously collaborating with the Marketing Manager to establish bid management strategies in all PPC campaigns. • Maintained collaboration with the other departments, especially IT and Call Centre, in order to be up-to-date with ongoing events and changes. |
| Employer: | Aplast, Bucharest, Romania |
| Position: | Brand Manager |
| Time period: | August 2004 - March 2005 |
| Description: | • Developed and implemented together with the advertising agency the Marketing Strategies and mix for the company, with a deep focus on improving the company's presence on the internet and increase sales from the online media.
• Ensured efficient communication between the company and the advertising agency responsible of creative concepts, production of the advertising materials (billboards, radio, TV Advertising, print). • Coordinated the online marketing activities by constantly communicating with online development department, responsible of banner creation, website redesign, newsletters, e-mail campaigns. |
| Employer: | e-afacere.ro, Bucharest, Romania |
| Position: | Online Advertising Manager |
| Time period: | May 2003 - August 2004 |
| Description: | • Developed Online Marketing Plans for company's clients containing Search Engine Marketing strategies, implementation schedule, result forecasting tailored to each client's business needs.
• Assigned tasks and duties to the Online Marketing team members, monitor the development and report the results of the online advertising plans to the clients, suggesting improvements. • Worked with the IT development team for technical updates, functionality improvements, online advertising materials (banners, newsletters, tailored e-mail templates) based on the specifications and advertising needs of the clients. • Coordinated and monitored the Pay-Per-Click advertising by improving the bid optimization process, the creative concepts, the reporting activity and the overall results of the online campaigns. |
| Employer: | Daedalus Consulting, Bucharest, Romania |
| Position: | Market Research Interviewer |
| Time period: | January 2002 - May 2003 |
| Description: | • Participated at Quantitative Research Projects: Blind Tests, Concept testing, Business-to-Business Studies;
• Applied questionnaires on different target consumers; • Selected as Top 15 best performing employees. |
INFORMATION
| Hobbies: | Traveling, Photography, Sightseeing, Reading, playing chess, playing social games |
Diana's Contacts (6)
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Rade Glomazic
Currently a Doctoral candidate in Political science at the European Center for Peace and Development of the UN University of Peace. Have over ten years of professional experience working in socio-economic development activities and int. cooperation
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Dan Steketee
Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .
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Gus Svendsen
Sr. Product Manager currently at fourth startup. User Experience dude. Makes features a reality. twitter.com/gussvendsen