Deepika Bajaj
Deepika is a professional with experience in business leadership, channel development, customer-centric strategy development . She has comprehensive expertise in technology including Web Web 2.0, vertical search engines, and telecom protocols.
| Headline: | Entrepreneur |
| Work status: | Living The Dream |
| Industries: | Information Technology, Internet |
| Skills: | Business, Leadership, Management, Marketing, Sales |
| Interested in: | Brainstorming, Consulting opportunities, Finding business partners, Finding cofounders, Finding team mates, Getting press, Joining a startup, Meeting new people, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup |
| Schools: | Fordham University |
WORK EXPERIENCE
| Employer: | Invincibelle Inc. |
| Position: | Founder and President |
| Time period: | October 2006 - Present |
| Description: | • Founded a vertical portal for marketers to reach a concentrated demographic of women in a multicultural world.
• Licensed a search engine powered by RawSugar (developed by an Israeli team, $3M) to bring forth relevant and trusted content. • Enrolled trusted authorities to tag content and created propriety Internet content in the form of interviews and pod-casts. • Managed the development team in India and successfully bootstrapped the company. • Developed strategic media partnerships to develop content for different media like radio, pod-casts, video and online. |
| Employer: | Engineering Resource Group (Client - Telcordia Technologies. Piscataway, NJ.) |
| Position: | IT Consultant |
| Description: | • Implemented key VOIP features (call waiting, call number delivery, call forwarding) for Sprint wireless services ($250K Revenue).
• Won the client’s trust and served as a point of contact (24x7) for field issues. Assisted in client retention, saved $1M. |
| Employer: | Intel Corporation |
| Position: | Corporate Planning & Financial Analysis |
| Time period: | September 2005 - October 2006 |
| Description: | • Managed analysis of worldwide Intel P&L (40+B in revenue), cash flow and inventory management.
• Developed strategies to leverage legacy IP for new product development. • Worked with executive team to evaluate ROIC and shareholder value. |
| Employer: | 360ep Entertainment Properties, LLC. |
| Position: | Marketing Manager |
| Time period: | May 2004 - April 2005 |
| Description: | • Developed revenue streams & licensing agreements ($300K) for large media company & evaluated metrics to align with strategy
• Executed on the marketing plan to formulate the branding strategy and identify alliances for merchandise licensing. |
| Employer: | Sony Music |
| Position: | International Marketing Intern |
| Time period: | January 2004 - May 2004 |
| Description: | • Managed the Global Resource system, digital asset management, and distribution system for Sony affiliates all over the world.
• Identified media distribution channels for the launch of Beyonce's album 'Living Dangerously' & band 'Switchfoot' for Sony. |
| Employer: | Engineering Resource Group (Client - AT&T Labs. Middletown, NJ) |
| Position: | Sr. IT Consultant |
| Time period: | November 1999 - November 2002 |
| Description: | • Deployed CiscoWorks 2000 DFM, HP Openview for AT&T (3G networks) on an accelerated schedule in emerging markets.
• Reduced the cost of implementing Network Mgmt by 20% (TCP/IP routing), (SNMP messaging) applications in China ($1M). |
| Employer: | OpenCon Systems Inc. |
| Position: | Team Lead QA Engineer |
| Time period: | August 1998 - November 1999 |
| Description: | • Lead a team to win a major client for the company’s product (inter-operability solution b/w network & switch ($2M in sales).
• Influenced the upper management to allocate a budget ($10K) to create web-based software application for bug tracking |
| Employer: | Alcatel Telecom |
| Position: | Business Analyst |
| Time period: | May 1997 - May 1998 |
| Description: | • Implemented Telecommunication protocol (V5.2) to reduce inter-operability issues for France Telecom (saved $1M) |
| Employer: | Essar Cell phone (Sterling Cellular) |
| Position: | Graduate Engineer Trainee |
| Time period: | October 1996 - May 1997 |
| Description: | • Saved the service provider $500K in revenue by installing a backup and recovery server in the event of network breakdown. |
EDUCATION
| University: | Fordham University |
| Time period: | 2005 |
| Degree: | Marketing, MBA |
INFORMATION
| Hobbies: | Kickboxing (certified Aerobics instructor), movies, travel and reading |
| Memberships: | Board Member, NSHMBA (National society of Hispanic MBAs) and WIN (Women in Intel). |
| Awards: | Beta Gamma Sigma & Phi Kappa Phi honor for maintaining 3.95 GPA. |
Deepika's Startups (1)
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Invincibelle
Invincibelle is a premier media site for women to find high quality content to succeed in a global world.
Deepika is Following (2)
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Gaia
Gaia aims to empower fair trade producers and co-operatives in developing countries by providing an online medium through which they can display and sell their products directly to consumers in large, lucrative international markets.
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Deepika's Contacts (28)
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Rajesh Patil
An inspiring technical leader and IT manager with extensive experience in software development, quality assurance and high-tech operations with more than 9 years of experience building state of art IT solutions facilitating corporate growth.
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Munadel Khassawneh
BSc.(Chemical Engineering) from Jordan University of Science & Technology (JUST), (Technical/IT/management) experience as a Senior Engineer at Jordan Institution for Standards & Metrology (JISM).
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Marc Guerrero
Marc Guerrero is a writer & journalist, editor & translator, historian & futurist, and media management entrepreneur for many years.
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Angie Chang
product manager / designer / marketing