Deborah Overdeput

SVP/VP Marketing & Product Management executive with proven experience in marketing software solutions to global financial services companies. Previous marketing leadership assignments in the US and Europe for diverse technology and energy companies. Expertise in developing business and marketing strategy, launching niche solutions, building brand visibility, and leveraging sales partnerships.

Employer:	Maneuver Point
Position:	Principal
Time period:	November 2008 - Present
Description:	A project-based practice engaged to provide strategic leasdership through tactical implementation. Work with partners skilled across all aspects of business development including branding, marketing and sales planning, product development, and lead generation. Deploy integrated communication plans using search engine strategies, social media along with traditional marketing and sales programs.

Employer:	ASSET CONTROL
Position:	VP, Marketing & Product Management
Time period:	January 2007 - December 2008
Description:	Recruited to establish and lead the firm’s first professional marketing function following acquisition of a majority shareholder position by Fidelity Ventures in April 2007. Scope included marketing and product strategy, product life cycle management, pricing, market research/competitive analysis, marketing communications, lead generation, and CRM database management. Directed 17 staff worldwide; budget of $5.4M. Selected by CEO to lead the enterprise wide strategic planning process—expanded the product offering, corporate positioning, and target clients to include the small/mid-tier market. Repositioned the firm from a technology provider to a business solutions partner—recognized as a thought leader in data management by TowerGroup, Investor Services Journal, and others. Rebranded the company—in four months, created new website, identity/logo, print collateral, etc. Expanded the lead generation process—pumped $24M in leads into the sales pipeline. Developed the firm’s first formal product roadmaps, with a client-centric product release process —to meet strong customer demand for seamless upgrades. Established and directed execution of a new multi-tier pricing structure—enabled maximum revenue recognition while meeting all compliance and audit requirements. Implemented ‘Win-Loss Review’ process—post-decision interviews with all major sales prospects salvaged two out of six “losses.”

Employer:	SUNGARD
Position:	SVP, Marketing & Product Management, Wealth Management & Brokerage Division
Time period:	January 2005 - December 2007
Description:	Selected to establish and lead the first centralized marketing organization for a core business coming off three years of flat sales; direct twelve staff, and a $4.5M annual marketing budget. Named to company’s High Potential Executive group (one of only 12 per year selected worldwide). Shifted division from a ‘siloed’ product-by-product focus to an integrated brand architecture consolidated from 50 product lines to 19, grouped into three core segments. Launched Pragmatic Marketing™ methodology in six months, trained 54 key managers in Europe/US and generated a new product representing an immediate $2M in new/retained revenue. Established formal go-to-market process cut launch time from six months to three. Increased media/analyst visibility achieved positive coverage by Gartner, TowerGroup, etc.; named #1 wealth management solution by Aite, #1 data provider by Waters, etc.. Created internal/external communications system produced seven quarterly e-newsletters reaching over 1500 high level customers and 1800 employees. Rolled out salesforce.com™ adopted by all key executives and sales representatives worldwide.

Employer:	SUNGARD
Position:	SVP, Marketing & Product Management, Brokerage & Clearance Solutions Group
Time period:	January 2002 - December 2005

Employer:	SUNGARD
Position:	VP, Marketing
Time period:	January 2002 - December 2005
Description:	Rose from marketing responsibility for a single $70M product line to marketing leadership of the entire $140M unit, and concurrent responsibility for QA/release engineering, documentation, training, product management, and project management for one of the group’s three product lines. Directed a staff of 45. Developed first consolidated Group marketing plan, with a new website and aggressive PR built identity as a provider of a robust, high volume solution for top tier institutional brokers. Created Group Scorecard adopted by Executive Team to track critical projects/financial data. Initiated in depth competitive analysis critical to positioning firm vs Thomson and ADP. Established telephone-based, customer-led Product Focus Groups achieved 100% customer participation; generated list of 23 top priority issues critical to improved product development. Led deployment of automated software release process dramatically reduced “fundamental code management” issues directly affecting customer satisfaction. Restructured Quality Assurance team and processes reduced software errors by 50% in first year, achieved SEI CMMI® Level Two rating.

Employer:	UNITIL SC
Position:	Director of Marketing
Time period:	January 1998 - December 2001
Description:	Reported to VP, Sales & Marketing, with day-to-day responsibility for all marketing activity, including competitive/market analysis, marcom/events, e-marketing, and product development. Developed valued-added retail products/services, marketing plans, and collateral/advertising achieved 250% of earnings/share goal in first year. Launched USource™, an Internet-based energy brokering application grew into subsidiary with $1.2B of energy under management today.

Employer:	INTERMATE INTERNATIONAL
Position:	Marketing Manager
Time period:	January 1996 - December 1998
Description:	Recruited to install a professional marketing capability and take primary responsibility for the launch of a new all-in-one print/fold/insert product for mid-size businesses. Developed the company’s first strategic marketing and sales plan. Packaged/priced/launched the Winserter™ product established value-added partnerships and signed/trained resellers in the US and Canada; generated $250K in first year.

Employer:	ENERGY CONSERVATION TECHNOLOGY OF EUROPE
Position:	Consultant
Time period:	January 1995 - December 1996
Description:	Researched European, South American, and African markets for potential expansion. Represented company in the U.S. to analyze export requirements and maintain supplier contact.

Employer:	SAM LDA
Position:	Founder
Time period:	January 1989 - December 1994
Description:	Summary: Founded a marketing and business consulting firm serving small businesses in Portugal. Built a portfolio of clients, including magazines, museums, professional associations, lobbying groups, restaurants, and the country’s most prestigious resort.

Employer:	SWIFT SA
Position:	International Sales & Marketing Manager/Product Manager/Systems Engineer
Time period:	January 1987 - December 1989
Description:	International Sales & Marketing Manager, Swift Service Partners Managed worldwide marketing/sales for STREAM™. Created sales plan, demo, and collateral, and personally made sales presentations to banks across Europe and Australia; generated first two reference accounts. Spoke at international banking seminars as a recognized leader in the area of risk management. Product Manager Managed design/development of STREAM™, the first complete interactive financial risk management system for banks. Established strong relationships at four top tier banks; secured highly confidential information on internal procedures critical to STREAM™ product definition. Initiated and managed production/test of a system prototype to research market requirements. Systems Engineer Analyzed new network architectures (X.25) and email applications (X.400) for the SWIFT network.

Employer:	C.S. DRAPER LABORATORY
Position:	Systems Architect
Time period:	January 1983 - December 1986
Description:	Developed fault tolerance computing systems for NASA.

University:	University of New Hampshire
Time period:	1982
Degree:	Mathematics/Computer Science, BSc