Deborah Hoard
Marketing Communications Project Manager Consultant; MBA in Marketing, Golden Gate University; 20+ years experience; serve top companies in Silicon Valley.
| Headline: | Entrepreneur |
| Website: | http://www.get-net-results.com |
| Skills: | Business, Copy Writing, Engineering, Entrepreneurship, Languages, Leadership, Management, Marketing, Public speaking, Software Engineering, Web Development, Writing |
| Groups: | Rowan University Business Plan Competition |
| Interested in: | Consulting opportunities, Helping friends, Meeting new people, Mentoring, Professional opportunities, Providing services to startups |
| Schools: | Golden Gate University, Rowan University |
FULL BIO
Using my almost 20 years of marketing communications know-how and my MBA in Marketing, I’ve managed the development and production of a variety of global marketing and product launch programs and implemented corporate branding initiatives across all levels of marketing touch points.
I lead cross-functional teams to plan, produce, and deliver integrated marketing campaigns, including branding initiatives, product launches, web sites, online programs, and interactive tools. As a project manager, I manage the creative process to ensure the deliverables meet the program objectives and act as the liaison among the various teams to coordinate the workflow, approval processes, schedules, and budgets.
I have a proven track record of consistently delivering successful marketing programs for a range of Silicon Valley businesses, including Cisco Systems, Inc., Informatica Corporation, Netgear, Inc., and Seagate Technology. I have also been part of a successful virtual team that specializes in producing employee communications, including Open Enrollment packages, for such companies as Pixar, NetApp, and BEA Systems (now part of Oracle).
For more information, you can visit my web site at www.get-net-results.com. You may also view my LinkedIn profile at http://www.linkedin.com/in/deborahhoard.
WORK EXPERIENCE
| Employer: | NetApp |
| Position: | Consultant: MarCom Project Manager |
| Time period: | January 2007 - Present |
| Description: | As part of the Williamson Communications virtual team, managed the development and
production of the Open Enrollment campaign materials, including brochures, poster, postcard, email series, web banners, and Flash ad. |
| Employer: | Cisco System |
| Position: | Consultant: MarCom Project Manager |
| Time period: | January 1999 - Present |
| Description: | Manage a variety of projects including:
o Executive communications: work with executives to deliver consistent messaging and information to their teams o Articles: produce articles for internal web sites and newsletters to promote the business unit. o Intranet site management: manage over 18 content owners to align their individual sites with the overarching business unit messaging and worked with them to refresh content on a continuous basis. o Intranet site redesign: led content owners and web team to combine four web sites into one, recommended navigation and content organization, and developed a monthly maintenance plan for site sustainability. |
| Employer: | Net Results |
| Position: | Consultant: MarCom Project Manager |
| Time period: | May 1997 - Present |
| Description: | As founder of Net Results, I have been consulting on marketing communications campaigns for a range of Silicon Valley business for over 12 years.
Leveraging my MBA and over 20 years of marketing know-how, I have managed virtual creative and cross-functional teams to develop and produce a variety of integrated marketing global campaigns and implement corporate branding initiatives across all levels of marketing touch points. As project manager, I manage the strategic and creative process to ensure the deliverables meet the program objectives, work with team members to produce consistent strategic messaging, and be the liaison among the various teams to coordinate the workflow, approval processes, schedules, and budgets. My clients include: Apple Computer, BroadVision, Cisco Systems, NetApp, NETGEAR, Oracle Corporation, Pixar, and Seagate Technology. |
| Employer: | Seagate Technology |
| Position: | Consultant: MarCom Project Manager |
| Time period: | January 2007 - December 2008 |
| Description: | Led the cross-functional creative team to produce packaging materials for three major
consumer products; introduced new streamlined strategy processes that cut costs. |
| Employer: | Fortify Software |
| Position: | Consultant: MarCom Project Manager |
| Time period: | January 2006 - December 2006 |
| Description: | Called in one month before major product launch to guide team to implement brand
redesign throughout all corporate and marketing materials, including web site, data sheets, whitepapers, and business cards, for this start-up. |
| Employer: | WageWorks |
| Position: | Consultant: MarCom Project Manager |
| Time period: | January 2006 - December 2006 |
| Description: | As part of the Williamson Communications virtual team, managed the development and
production of more than 100 marketing materials produced for 5 product lines, including brochures, datasheets, postcards, web banners, PowerPoint, instructional DVD, web site content, email content, sample newsletter article, and FAQs. |
| Employer: | Visa |
| Position: | Consultant: MarCom Project Manager |
| Time period: | January 2004 - December 2007 |
| Description: | As part of the Look Design virtual team, managed several projects including:
o Sales kits: guided creative team to produce tool kit materials such as data sheets, brochures, best practices booklets, CDs, and presentations. o Direct mail: managed creative team to develop mailer with iTunes card giveaway. |
| Employer: | Oracle Corporation |
| Position: | MarCom Programs Manager (employee) |
| Time period: | May 1994 - April 1997 |
| Description: | Managed high-profile product launches and the production of all marketing communications for several business units. |
| Employer: | Freelance Marketing Copywriter |
| Position: | Marketing Copywriter |
| Time period: | January 1994 - December 1994 |
| Description: | Produced marketing content that supported brand initiatives and promoted the selling of products and services for a variety of Silicon Valley companies. |
| Employer: | Pameco Corporation |
| Position: | Marketing Director (employee) |
| Time period: | June 1993 - December 1993 |
| Description: | Directed the team that produced all marketing for the Western Division of the HVAC-R company. |
| Employer: | California Society of CPAs |
| Position: | MarCom Project Manager (employee) |
| Time period: | March 1989 - June 1993 |
| Description: | Managed the production of all marketing communications materials for the selling of education products and services. |
| Employer: | International Trading Group |
| Position: | Marketing Coordinator (employee) |
| Time period: | August 1988 - March 1989 |
| Description: | Supported the marketing department in the production of all marketing materials for a stock and bond trading company. |
| Employer: | Hillbarn Theatre |
| Position: | Business Manager |
| Time period: | June 1987 - June 1988 |
| Description: | Managed the business operations of a community theatre, including running the season ticket campaign, donor campaign, and all marketing. |
EDUCATION
| University: | Golden Gate University |
| Time period: | 1986 - 1990 |
| Degree: | Marketing, MBA |
| University: | Rowan University |
| Time period: | 1978 - 1982 |
| Degree: | Elementary Education, BA |
INFORMATION
| Memberships: | American Marketing Associations (AMA)
• International Association of Business Communicators (IABC), served on local chapter Board for 4.5 years in various capacities • Women in Consulting (WIC), currently serving on Board in various capacities |
