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Dawn Cardon

BA in Economics from Stanford University, Business Development & Marketing Associate at Experience Project (2007), Associate Consultant at Bain & Company (2007-2009), Associate Business and Operations Strategy at Google since 2009.

Headline: Entrepreneur
Work status: Employed Full-Time
Skills: Business, Design, Languages, Leadership, Marketing, Retail
Groups: BASES, SF Beta, Women 2.0
Interested in: Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup
Schools: Stanford University

WORK EXPERIENCE

Employer: Google
Position: Associate, Business and Operations Strategy
Time period: June 2009 - Present
Description: Created a dashboard for global head of marketing, standardizing and gaining consensus from all senior marketing leadership on key performance indicators for 2010 goals
Designed and project managed development of a web-based automated budget and spend tracking tool to substantially improve management of $400M in global marketing spend
Analyzed data on $350M of online advertising spend to surface key insights on performance of Google’s online ad campaigns

Employer: Bain & Company
Position: Associate Consultant
Time period: September 2007 - Present
Description: · Wrote and managed 3-month process of $60K, 7,000-N consumer survey and segmentation, which was used as primary input to develop online and portfolio strategies for a major US media company.
· Built market landscape of internet radio industry: identified major players, key differentiators in the offerings of each, and their future plans to serve listeners’ needs
· Analyzed ratings data for 100+ terrestrial radio stations over multiple-year time horizon to identify trends in station, format and regional ratings. Subsequently identified likely drivers of differential performance across these dimensions.
· Assessed Chinese retail industry to evaluate attractiveness for large US-based department store chain. Major areas of focus included potential entry strategies, competitive landscape, unique Chinese consumer needs, key risks and financial outlook.
· Collected, analyzed and interpreted numerous types of macroeconomic and industry-specific data to forecast 2008 holiday retail environment. Conducted ongoing qualitative research to identify key trends in retail industry. Findings to be sent on biweekly basis to worldwide retail partners at Bain and major retail clients.
· Built financial model to forecast growth of multiple industries based on recent financial performance of major players in each
· Trained incoming Associate Consultants in data collection and analysis, customer interviews and synthesis of combined qualitative and quantitative data to build effective presentations

Employer: Face Aids
Position: National Expansion Coordinator
Description: A non-profit organization to fight AIDS in Africa.

Employer: Stanford Pre-Business Association
Position: President
Description: Officer for 3 years during undergraduate career.

Employer: Inspire Inc.
Position: Consultant
Description: A non-profit volunteer-run consulting organization

Employer: Experience Project
Position: Business Development & Marketing Associate
Time period: June 2007 - September 2007
Description: · Worked with Founder and CEO to build funding pitch which was presented to several top Venture Capital firms
· Researched for-profit companies and non-profit organizations to identify potential marketing and advertising partners
· Established relationships with set of targeted retailers and consumer product companies for joint promotion
· Analyzed data for entire user base to identify target demographics and develop strategies to best serve groups’ needs.
· Provided input and ideas for website redesign
· Represented organization at annual BlogHer conference, building publicity and awareness

Employer: Morgan Stanley
Position: Summer Analyst, Telecom Media and Technology
Time period: May 2006 - August 2006
Description: · Transaction experience includes an IPO (oil & gas), bank deals including two Term Loans and a Revolving Credit Facility (technology and telecom), primary and secondary Follow-on Offerings (energy and food / beverage).
· Prepared key materials for largest high-yield technology transaction in history. Assisted in deal pitch, pricing process, internal credit committee approval, and finalization of deal terms.
· Trained incoming full-time analysts in client communication and market analysis.
· Managed project valuing and comparing competing cash and equity offerings for a target company; presented findings on a to senior company management and middle and upper level management within Morgan Stanley and partner banks.

Employer: University of Cape Town School of Health Sciences / Vanguard Health Clinic
Position: Community Health Research Assistant
Time period: December 2005 - March 2006
Description: · Used multiple research methods to conduct 10-week study of unmet health needs in three rural townships.
· Published 60-page research report, to be used by University of Cape Town Medical School for future public health projects
· Presented summary of research to leadership teams from University of Cape Town Medical School and Vanguard Health Clinic serving 100,000+

Employer: UBS
Position: Summer Intern, Private Wealth Management
Time period: June 2005 - September 2005
Description: · Researched potential new investments and developed training materials for future interns.
· Implemented upgrade of office technology, improving accessibility and compatibility of hardware and software programs.

Employer: Hoover Institution
Position: Research Assistant with Dr. Eric Hanushek, Senior Hoover Fellow and Professor of Economics
Time period: June 2005 - September 2005
Description: · Independently designed a research strategy to meet needs of Senior Hoover Fellow’s 5+ year research project.
· Collected, organized, and analyzed education data across three decades and 15 nations.

Employer: Quest Scholars College Preparatory Program for Underprivileged Youth
Position: Program Development Intern
Time period: June 2004 - September 2004
Description: · Organized and ran annual donor event with 100+ guests.
· Managed program budget and major purchases including more than $10,000 in travel, food, and educational expenses.

Employer: Hope House Rehabilitation Center for Drug and Alcohol Addiction
Position: Head Tutor – Stanford-run educational program in philosophy, feminist studies, and literature
Time period: October 2003 - June 2007
Description: · Trained 6 incoming tutors to teach writing and textual analysis to Hope House residents.
· Led weekly tutoring sessions to reinforce concurrent course taught by Stanford professors.
· Worked with different Stanford faculty each quarter to design a syllabus meeting the changing needs of the students.

EDUCATION

University: Stanford University
Time period: 2007
Degree: Economics, BA

INFORMATION

Hobbies: Snowboarding, hiking, rock climbing, hip-hop dance, economic development, ‘80s music.
Memberships: Member of Cap & Gown Women’s Honor Society, Morgan Stanley Richard B. Fisher Scholar,
National Merit Scholar, Robert C. Byrd Scholar, National Elks Association Most Valuable Student, Ewing C. Kelly Scholar
Awards: · SAT Score 1550 / 1600 (780 Math 770 Verbal)
· GMAT Score 770 / 800
Dawn Cardon

Dawn is Following (10)

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    AppLoop

    AppLoop is an advertising solution for mobile applications that allows advertisers to highly target users based on real-time location.

  • imeem

    imeem

    what's on your playlist?

  • Slide

    Slide

    New online media startup headed up by the founder of PayPal, Max Levchin. Backed by Mayfield Fund, Blue Run Ventures, Khosla Ventures and the Founders Fund.

  • Zazzle

    Zazzle

    On demand retailing

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