David Fung
Business Administration graduate from Hong Kong Shue Yan College, with MBA from Northeast Louisiana University. Currently working as Senior Sales Manager at Globe7 HK Ltd.
| Headline: | Service Provider |
| Skills: | Business |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Consulting opportunities, Meeting new people, Offering Expertise, Professional opportunities, Providing services to startups |
| Schools: | Northeastern Louisiana University |
WORK EXPERIENCE
| Employer: | Globe7 HK Ltd. |
| Position: | Senior Sales Manager (Online Advertising) |
| Time period: | August 2008 - Present |
| Description: | The Company is a pioneer in digital information and online communications, specializing in Voice-over-Internet-Protocol (VoIP) applications, hosting video contents, sharing files, Instant Messaging, Games, and a Chinese-language social networking website.
Since the launch of the company, it has built major partnerships with the largest portals and websites in Asia. The company has entered co-branded internet soft-phone partnerships with some leading Asian based Portals. It also has content hosting partnerships with leading media publications and a social networking site with one of China's largest portal. Work Responsibilities: (1) Liaise with US Headquarters team internally to ensure we deliver a mutually beneficial and successful relationship with our partners; (2) In charge of Hong Kong, China, Taiwan, Japan, Korea and SE Asia Markets mainly; (3) To generate & exceed semi-annual and annual online advertising revenue targets: - Forecast, Plan, Execute online advertising sales target - Seek for new clientele - Reports to CEO of the Group (4) Database Solution: Email Marketing, Tel-marketing and Direct Mailing Campaign Formation and Implementation; (5) Recruitment of Publishers for its Ad Network; (6) Running SEO and SEM Programs; (7) Portals and Social Networking Development; (8) Applications Implementation in the Open Platforms such as those of Friendster and Facebook; (9) Partnership Development with Portals, Social Networking Sites (SNS) and other Players such as co-branding and white labelling. (10) Mobile Ad Sales, Inventory and Leads Development; (11) Mobile Widgets and Metrics Development; (12) Mobile Content Publisher Recruitment; (13) Mobile Ad Network Formation and Ad Serving System Implementation; (14) Mobile Ad and Sponsorship Formation and Campaign Launching; |
| Employer: | Asia Times Online Ltd. |
| Position: | Sales & Marketing Manager |
| Time period: | February 2008 - August 2008 |
| Description: | Work Responsibilities:
Both Sales and Marketing Tasks for the Asian News Portals: www.atimes.com and www.atchinese.com that include but are not limited to: (1) Search Engine Optimization and Search Engine Marketing Tasks; (2) Google’s AdSense and AdWords Formulation and Implementation; (3) Marketing Campaigns include co-operating with Portals such as Facebook, Google, Yahoo and MSN for Promotion, Content and Gadget Issues; (4) Get revenue through contacts with direct clients, interactive ad agencies, networks and platforms such as Right Media and Pubmatic for CPC, CPM and CPA, ROS and ROC, etc. Business Models on both online and mobile environments; (5) Database, eNewsletter and email marketing tools and system developments; (6) Subscription based portal development; and (7) Website Revamp including chat room, RSS, idea sharing and content uploading tools, etc. Web 2.0 Components development and implementation. (8) Ad Tracking and Homepage Metrics System Implementation; (9) Social Networking environment and Community System development; (10) Members Recruitment; (11) Mobile Site Version Development |
| Employer: | Reed Business Information Asia (www.reedbusiness.com), Part of Reed Elsevier (www.reedelsevier.com): the World’s largest B to B Information Provider |
| Position: | Sales Manager |
| Time period: | June 2003 - April 2007 |
| Description: | Work Responsibilities:
(1) I have to sell the Ads (for both Print and Online media) of the B to B Titles circulated globally in the Manufacturing and Electronics Groups of the Company and with the Concentrations in the China and Asia Areas for the Clients’ targets. (2) I have to sell the direct marketing services of the Company which are mainly divided into 4 Groups of Databases: US, Europe, Asia and China by means of the Rental or Buyout of the Databases for the Direct Mailing, Email Marketing, Telemarketing, Seminar Fulfilment, Lead Generation and Matching, etc. Services. For details, please refer to www.mardevasia.com, www.mardev.com and www.dm2lists.com. (3) I have to sell the Reed Exhibitions’ Booths for the Asia Countries’ Shows mainly for the Electronics, Semiconductor and Manufacturing Industries such as Japan, Korea, Thailand, Vietnam, Malaysia and Singapore, etc. For details, please refer to www.reedexpo.com (the World’s Largest Trade Show Organizer). (4) Forums, Conferences/Seminars and Webcasting Formulation and Execution: Mainly in China with Attendees Drawing and Fulfilment Commitments. Industries (Vertical Market Sectors) Covered: Aerospace, Business & Management, Catering & Hospitality, Construction, Electronics, Finance, Health & Pharmaceutical, Human Resources & Training, Industrial & Manufacturing, IT & Communications, Legal, Property, Scientific, Transport, Tertiary Education and Travel Industry. |
| Employer: | Cyber Solutions Ltd. |
| Position: | Marketing and Sales Manager |
| Time period: | February 1996 - June 2003 |
| Description: | Work Responsibilities:
(1) Formulating the digital marketing strategies that we develop with publishers, advertisers and agencies in order to deliver, measure and serve the Clients’ campaigns and messages to the right people, at the right time for the most value. (2) Online Advertising including banner ad tracking and reporting (3) Homepage Design for the Clients (4) Online Marketing Planning and Strategy Proposal Formulation and Implementation (5) Search Engine Marketing (6) Site Metrics Monitoring and Reporting (7) Proposing the Traditional Marketing and Advertising Campaigns’ Creative, Media and Mix as seen appropriate. |
| Employer: | Café Design & Services |
| Position: | Account Manager |
| Time period: | March 1990 - January 1996 |
| Description: | Work Responsibilities:
(1) Competitor Analysis (2) Develop Corporate Image Building Strategies (3) Direct Marketing (4) Media Planning and Placing (5) Accounts Servicing (6) Creative Briefings and Implementations (7) Marketing Communications and PR Plans (8) Sponsorship Strategies Formulation and Implementation (9) Event Formulation and Management (10) Marketing Channels’ Monitoring and Feedback |
| Employer: | Blue Ocean Advertising Co. |
| Position: | Project Manager |
| Time period: | September 1988 - March 1990 |
| Description: | Work Responsibilities:
(1) Mainly for the FMCG clients for Hong Kong and China markets (2) Liaise with clients’ marketing staff to develop and implement marketing, advertising, promotion, POS (point of sale) signage and merchandising strategies (3) Pricing and Distribution Strategy recommendation (4) Conducting Marketing Research and Analysis (5) Sponsorship and Public Relations Functions (6) Co-operation with the Client’s sales force (7) Preparing the Budget and Result Evaluation System |
| Employer: | Café de Coral Group Ltd. |
| Position: | Asst. Personnel Manager |
| Time period: | November 1986 - September 1988 |
| Description: | Work Responsibilities:
Supervise and co-ordinate the following functions: Recruitment, Personnel Administration, Training & Development, Recreation, Salary Survey, Manpower Planning, Employee Relations and Fringe Benefits Research |
| Employer: | Manning Dispensary Ltd. |
| Position: | Store Manager |
| Time period: | December 1984 - November 1986 |
| Description: | Work Responsibilities:
Store Management, Merchandising, Displaying, Layout Organization, Man-management, Training, Sales Promotion and other Pricing and Promotion Strategies Formulation and Implementation, Customer Services and Marketing Research |
EDUCATION
| University: | Northeastern Louisiana University |
| Time period: | 1988 |
| Degree: | Bus. Adm., MBA |
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