Danielle Peltier
Family Social Sciences & Management Studies from St. Olaf College, currently pursuing MBA at Stanford University.
| Headline: | Innocent Bystander |
| Groups: | Stanford GSB Entrepreneur Club |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
| Schools: | Saint Olaf College, Stanford Business School |
WORK EXPERIENCE
| Employer: | General Mills |
| Position: | Experienced Marketing Associate, Pillsbury Frozen Breakfast |
| Time period: | December 2007 - November 2008 |
| Description: | • Led 15 person cross-functional team to identify and implement formula and operational improvements for Frozen Pancakes, Scrambles and Strudel businesses, resulting in $4.5MM annual savings
• Managed $25MM consumer promotions and media plan for Toaster Strudel • Developed and executed online and TV campaigns, coupon promotions, and in-store activations |
| Employer: | General Mills |
| Position: | Experienced Marketing Associate, Pillsbury Savory Innovation |
| Time period: | December 2007 - November 2008 |
| Description: | • Directed 10-person team to launch new product (est. $25MM annual net sales) based on consumer research and market analysis to meet Pillsbury division’s long term growth goals
• Managed the full product development life cycle including product definition, international manufacturing, market positioning, pricing, and $10MM consumer media and promotion plan. • Leadership Award: Pillsbury Doughboy Award for motivating team to launch product on accelerated timeline |
| Employer: | General Mills |
| Position: | Experienced Marketing Associate, Pillsbury Totino's Pizza Rolls |
| Time period: | December 2006 - November 2007 |
| Description: | • Ran business forecasting for plant production to meet customer demand
• Developed and analyzed business performance trackers and presented competitive analysis to leadership team • Created customer promotion plan including first-ever incentive based distribution drive, led research and development of consumer usage and occasion study, regional analysis and sales materials resulting in 27% growth in established item distribution vs. previous year • Designed and implemented first-ever targeted Hispanic print, coupon and in-store efforts • Oversaw $25MM million dollar annual consumer budget ensuring corporate financial targets met • Leadership Award: Pillsbury Doughboy Award for leading MEGA rolls national launch |
| Employer: | General Mills |
| Position: | Marketing Associate, Meals Division Strategic Growth Channels |
| Time period: | December 2005 - November 2006 |
| Description: | • Drove 12.8% sales growth by leading 10 person team
• Developed and sell 4 new products to warehouse and dollar channel customers • Marketed established Old El Paso and Hamburger Helper businesses in warehouse, drug, and discount retailers (5000+ stores) • Leadership Award: House of Meals Spirit Award for leading team to develop customized product for dollar channel |
EDUCATION
| University: | Stanford Business School |
| Time period: | 2008 - 2010 |
| Degree: | MBA |
| University: | Saint Olaf College |
| Time period: | 2000 - 2005 |
| Degree: | Family Social Sciences & Management Studies Concentration |
INFORMATION
| Hobbies: | • Running, dancing, traveling, and restaurant exploration |
| Clubs: | Stanford Graduate School of Business: Clubs: Social Venture, Board Fellow, Marketing, Entrepreneurship, Family Business
St. Olaf College: Ole Ventures Entrepreneurial Club, VP marketing (2003-2005); Mentor Network, Co-President (2003-2005); Texts 4 Cheap (2004) and OleGear (2005), VP Marketing |
| Memberships: | • Advisory Board member, Freeset Bags (www.freesetbags.com), social venture in India |
