Dana Oshiro

FixYa

FixYa

FixYa is the world's largest user-to-user tech support community. Rather than waiting on support hotlines or reading lengthy manuals, our 13M members trade tips to keep their appliances, gadgets, cars and computers running smoothly.

• Startup type: Company
• Status: Active
• Stage: Profitable

For the last seven years I've been working with start up companies as a writer and social media consultant. Some of my work includes creating strategy and content for product site TechCrunch40 exhibitor ThisNext, Glam Media's street fashion site StyleMob, KaZaA co-founder Richard Derks' Respectance, and MyThings. I currently hold a position as the Marketing Director at 13M member tech support site, FixYa. I also maintain a guest blogging position at Mashable and write regularly for VillagerswithPitchforks.com and my personal blog, Hiyaablog.com

Employer:	FixYa, San Mateo http://fixya.com
Position:	Marketing Director
Time period:	July 2008 - Present
Description:	User-generated tech and customer support community of 9 million members and visitors • Media director specializing in b2b partnerships, media engagement and web 2.0 strategy • Created strategic marketing plan including speaker circuit, media relations and investor relations

Employer:	Various websites
Position:	Blogger & Editor
Time period:	February 2005 - Present
Description:	• Meme http://meme.ca: Topics include free culture, tech, gadgets and popular user-generated memes • ThisNext http://thisnext.com/blog: Product verticals include gadgetry, geekery & green living • Forks http://forks.ca: Topics include cooking, the food and beverage industry & molecular gastronomy • Hiyaa http://hiyaablog.com: Topics include Bay Area events, geekery & art presented in comic format • Hugg http://hugg.ca: Topics include green living, chemical policy & environmentalism

Employer:	Various organizations
Position:	Social Media Consultant
Time period:	April 2003 - Present
Description:	• MyThings http://mythings.com: Developed target audiences and strategy for UK-based product review site • GottAds: Created social media and online fundraising collateral for activist and community orgs • StyleMob http://stylemob.com: Created blogger outreach and member engagement strategy for street fashion site • Optimail.com http://optimailsolutions.com: Developed target audiences and collateral for online mobile dating site • Salvation Army Harbour Light ARC http://salvationarmyarc.org: Created online service directory for addiction & rehabilitation service provider

Employer:	Respectance, San Francisco http://respectance.com
Position:	Marketing Director
Time period:	September 2007 - January 2008
Description:	KaZaA co-founder Richard Derk’s memorial-based social networking site • New business and media director specializing in b2b partnerships, revenue share agreements and linkshare • Created outreach plan including SEM planning, community stewardship, promotion and engagement strategies

Employer:	Breast Cancer Fund, San Francisco http://breastcancerfund.org
Position:	Event & Online Marketing Specialist
Time period:	May 2006 - June 2007
Description:	Inspiring women to question the chemicals they put in & on their bodies • Web and viral marketing project manager on large-scale consumer-driven partnership with LUNAbar • Produced media releases, speaking notes, collateral, Q&A, bios and press kits NEWS: http://www.breastcancerfund.org/news

Employer:	Public Affairs Bureau, British Columbia Governent, Victoria
Position:	Advertising & PR Officer
Time period:	May 2005 - May 2006
Description:	• Wrote and produced TV, radio, print. transit and web-based ads for the BC gov’ts 24 ministries • Created event/marketing plans, press releases, speeches and legislative notes for 2 members of parliament AD: http://www.for.gov.bc.ca/protect/prevention/ads.htm SPEECH: http://www.mediaroom.gov.bc.ca/video/canuck_place.htm RELEASE:http://tinyurl.com/4s2xjr

Employer:	Victoria Cool Aid Society, Victoria http://coolaid.org
Position:	Senior Manager of Communications
Time period:	May 2004 - February 2005
Description:	Capital Regional District’s premier shelter, housing and community health care services • Managed media relations for region’s 1st Homeless Count • Produced speeches, presentations, groundbreaking ceremonies, proclamations, annual reports & proposals • Created 5 yr marcom plan for over 150 employees • United Way Speaker’s Bureau Expert on Poverty & Homelessness

Employer:	Vancouver Status of Women, Vancouver http://vsw.ca
Position:	Manager of Fundraising
Time period:	July 2003 - April 2004
Description:	Women’s org ensuring participation in the social, political & economic life of our communities • Created & executed organizational & strategic fundraising plans

Employer:	Richmond Youth Service Agency, Richmond
Position:	Marketing / Event Planner
Time period:	April 2002 - August 2002
Description:	Leading provider of services responsive to Richmond youth

Employer:	RicePaper Magazine: Asian Arts &Culture, Vancouver http://ricepaperonline.com
Position:	Media & Events Director
Time period:	December 2001 - July 2002
Description:	National literary magazine on Pacific Asian Canadian identity, art & culture • Developed event plans, media kits & speaking notes

Employer:	Various organizations
Position:	PR Consultant
Time period:	November 2001 - April 2003
Description:	• Missing Women’s Legacy Society: Developed 2 yr marketing plan while guiding President through press conferences on North America’s largest serial murder investigation • Amnesty International Pacific Regional Office: Created marketing plan & collateral to attract new members • Quest Outreach: Created media kit and event plan for agency fundraiser • Centre A Gallery for Contemporary Asian Art / Arsenal Pulp Press: Produced media kit and outreach efforts for “Embroidered Couch” book launch

Employer:	Amanzimtoti, KwaZulu-Natal, South Africa
Position:	Educational Aid
Time period:	June 2000 - August 2000

Employer:	American Eagle School, Taitung, Taiwan
Position:	ESL Teacher/Curriculum Designer
Time period:	April 2000 - August 2000

University:	University of Victoria
Time period:	1996 - 1999
Degree:	Literature, BA

Articles:

http://mashable.com/2009/02/10/gadget-trends/ http://mashable.com/2009/01/07/qr-codes/ http://www.villagerswithpitchforks.com/ http://www.hiyaablog.com

Memberships:

- Memberships Girls Who Tech, Girls in Tech, Super Happy Dev House, SF Green, NetSquared, Online Community Manager’s Meetup, BlogHer, Int’l Association of Business Communicators, SF Writing Salon - Board appointments • Fundraising Chair, Intrepid Theatre, Sep - May 2006, Victoria http://intrepidtheatre.com • Mentorship Chair , International Association of Business Communicators, Sep - Apr 2004, Vancouver