Dana Gardner
Gardner is a creative thought leader on enterprise software and cloud-based strategies, partnerships, and markets. He is a proficient blogger and podcaster.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Website: | http://www.interarbor-solutions.com/home.html |
| Industries: | Computing, Information Technology, Internet, Media |
| Skills: | Business, Copy Writing, Design, Editing, Entrepreneurship, Human-Computer Interaction, Marketing, Public Relations, Public speaking, Viral marketing, Writing |
| Location: | Gilford, NH |
| Interested in: | Advising startups, Brainstorming, Consulting opportunities, Finding business partners, Finding experts, Finding hot stories, Finding team mates, Getting press, Meeting new people, Offering Expertise, Professional opportunities, Promoting my startups, Providing services to startups, Receiving feedback, Recruiting for my startup, Trading services |
| Tags: | application development, blogging, cloud computing, enterprise software, java, middleware, podcasting, saas, soa, social media, web 2.0 |
| Schools: | Northeastern University |
FULL BIO
WORK EXPERIENCE
| Employer: | Interarbor Solutions LLC |
| Position: | Founder, President and Principal Analyst |
| Time period: | January 2005 - Present |
| Description: | • Entrepreneur and primary consultant for software and Internet advisory professional services practice, including market research on application development and deployment strategies, application lifecycle management, open source trends, viral marketing, software as a service and services oriented architecture (SOA).
• Creates, produces and virally distributes new-media Internet content -- blogs, podcasts, Flash video and custom presentations -- for business solutions awareness under the BriefingsDirect™ brand. • Produces and distributes novel array of B2B go-to-market and marketing communications strategies based on high-value, low-cost direct informational media outreach and search engine optimization techniques. • Clients include HP, UPS, Akamai Technologies, IONA Technologies, ZoomInfo, Borland Software, Cisco Systems, CNET Networks, and TIBCO Software. |
| Employer: | Yankee Group Research Inc. |
| Position: | Senior Analyst, Application Infrastructure and Software Platforms |
| Time period: | January 2003 - December 2005 |
| Description: | • Lead research analyst for application development, application lifecycle management, SOA, and service delivery platform strategies.
• Defined and produced presentations, surveys and research reports that advised enterprise, telecommunications/mobile carriers and software vendor clients on infrastructure software markets, deployment trends, and viral go-to-market strategies. • Sold and delivered professional advisory services that provided both product strategy and marketing solutions, maintaining strong consulting revenue growth and high practice margin. • Clients included Accenture, Akamai, BEA Systems, BellSouth, Compuware, Evercore, Fidelity Investments, IBM, MCI, Mercury, Microsoft, Mirapoint, Moen, Oracle, SAP, SBC Communications, Sun Microsystems, Warburg Pincus, and Wind River. |
| Employer: | Aberdeen Group Inc. |
| Position: | Research Director, Enterprise and Internet Infrastructure |
| Time period: | January 1999 - December 2003 |
| Description: | • Lead analyst on Enterprise Java, development tools, collaboration and enterprise portal platforms, directory services and Web services.
• Researched and defined software infrastructure markets and technology trends for enterprise and service provider segments. • Performed consulting through market analysis, competitive analysis, business development, marketing strategies, sales strategies and emerging Internet growth trends. • Delivered custom research reports for clients such as Sun Microsystems, Cisco Systems, and Openwave Systems. |
| Employer: | InfoWorld Media Group Inc. |
| Position: | Editor at Large |
| Time period: | January 1995 - December 1999 |
| Description: | • Shaped emergent Web publishing paradigm of real-time, online IT news delivery by conceptualizing and launching www.infoworld.com news site.
• Analyzed industry-wide IT news developments and assigned award-winning coverage while managing staff of 15 reporters and editors. • Managed global coverage of Enterprise Java, Windows, application development, middleware and application integration topics. • Identified and explained emerging enterprise, Internet and service provider trends and technologies. |
| Employer: | IDG News Service |
| Position: | Global News Editor |
| Time period: | January 1993 - December 1995 |
| Description: | • Principal assignment and content editor for breaking technology industry news worldwide.
• Managed virtual newsroom for 18 international correspondents and editors to cater to content needs of newspaper, online, and magazine clients. • Designed and maintained Lotus Notes and Web applications to rapidly deliver breaking IT industry news to 225 publications in 63 countries. |
| Employer: | Northeastern University |
| Position: | Managing Editor of weekly student newspaper |
| Time period: | January 1983 - December 1984 |
EDUCATION
| University: | Northeastern University |
| Time period: | 1984 |
| Degree: | Journalism, BSc |
PUBLICATIONS
| Articles: | Frequently quoted technology industry thought leader in publications such as The New York Times, The Wall Street Journal, The Boston Globe, Financial Times, Washington Post, Business Week, San Francisco Chronicle, San Jose Mercury News, Reuters, Associated Press, MSNBC.com, CNN.com, and ABCNews.com, as well as dozens of IT trade publications and technology Web sites.
Sample of quotes at: http://del.icio.us/danagardner |
INFORMATION
| Sports: | Hiking, biking, water skiing, alpine skiing, |
| Hobbies: | Gardening, cooking, home improvement, travel, |
| Awards: | - Top 100 Analyst Blogs (BriefingsDirect™ ranked No. 12), Technobabble 2.0, 2007
- Technology Marketing magazine, "Top Industry Influencer" for technology industry analysts, 2001 and 2002 - "Best Trade Tabloid," WPA Maggie Award, for InfoWorld, 1998 - Marketing Computers magazine, "Top Computer Journalist" e-publications, 1996 |
Dana's Contacts (1)
View all-
Susan MacTavish Best
Susan MacTavish Best has worked extensively with European and North American companies providing them with strategic public relations counsel.