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Dan Greenberg

Practicing electrical engineer turned strategy consultant turned product manager. Loves business development literally: developing businesses from Development to Revenue! At home in Boston & Amsterdam. Still plays ultimate.

Headline: Innocent Bystander
Work status: Living The Dream
Industries: Cleantech, Computing, Entertainment, Gaming, Information Technology, Internet, Media, Mobile
Skills: Business, Electrical Engineering, Engineering, Languages, Management, Marketing, Public speaking
Next step: I am looking to expand my sales representation company from one client to many.
I am also considering the creation of a management consultancy in clean tech.
And, I'd be happy to work on business development for one or more startups!
Location: Near Boston, MA
Groups: Ignite Clean Energy (ICE), Online Advertising Professionals (OAP)
Interested in: Consulting opportunities, Employment opportunities, Finding business partners, Getting press, Helping friends, Joining a startup, Meeting new people, Offering Expertise, Professional opportunities, Providing services to startups, Receiving feedback
Tags: clean tech, digital media, digital video, green tech, streaming, ultimate
Schools: California Institute of Technology, Massachusetts Institute of Technology, University of Pennsylvania

FEATURED STARTUP

Impossible Software, GmbH

Impossible Software, GmbH Impossible Software, GmbH

Mass customization of video content. In real time. At web scale. For a reasonable price. That's Impossible!

  • Startup type: Company
  • Status: Active
  • Stage: Beta

WORK EXPERIENCE

Employer: Greenberg Sales Representatives, Lexington, MA
Position: Account Executive and Channel Sales Manager
Time period: January 2009 - Present
Description: Founded sales representation company to establish channels through ad agencies and
maintain client relationships for companies with innovative web technologies
· Established the North American Sales office for Impossible Software, GmbH,
initiated development of interactive ad agency channel, and built awareness in
the venture community.

Employer: IBM Systems and Technology Group, Waltham, MA
Position: Offering Manager, Digital Video Applications; Manager, Technology Group Market Intelligence
Time period: January 2004 - December 2008
Description: Offering Manager, Digital Video Applications 2005 - 2008
Drove commercialization of Cell/B.E. processor in Digital Video Surveillance,
Broadcast/IPTV, and Animation segments
· Delivered differentiated solution offerings and first million-dollar deals for three
markets simultaneously, coordinating marketing, business development,
partnerships, technical development, and fulfillment processes.
· Launched Cell/B.E. developers' site, the second most popular IBM developer site.

Manager, Technology Group Market Intelligence 2004 - 2005
Led market research team for IBM Microelectronics and Engineering & Technology Services
· Drove strategic decision-making at this $4B unit of IBM by establishing market
sizes and requirements, and by analysis of current business performance.
· Developed external and internal governance for Power.org, an organization that
promotes Power Architecture microprocessors. Signed five of the fifteen founders.

Employer: IBM Institute for Business Value (formerly Mainspring), Cambridge, MA
Position: Associate Partner and Leader of the Global Industrial Sector Team
Time period: October 2000 - December 2003
Description: Managed IBM Global Services business analysis team covering business strategy issues
in the Electronics, Automotive, Aerospace, and Chemicals & Petroleum industries
· Opened opportunities for $50M in consulting services by publishing thought
leadership into services strategies for product companies, Innovation Management,
and Component Business Models. Edited IBM's first CEO Survey questionnaire.
· Exceeded production targets every year, while staying on $2M budget, through
effective management of 5 permanent staff located in three countries.

Employer: Harbor Research, Inc., Boston, MA
Position: Director, Embedded Internet and Pervasive Computing Service; Consultant and Project Manager
Time period: March 1998 - September 2000
Description: Delivered management consulting projects at this boutique firm while spearheading new
business model of strategic analyst services.
· Produced whitepapers for clients analyzing the emerging machine-to-machine (M2M)
value chain. Devised the SIGNALSmartTM framework, still in use at the firm.
· Benchmarked failing $160M industrial motors business, resulting in strong action in
the company to improve efficiency and eliminate title inflation.
· Evaluated options to dissolve Japanese-American JV, resulting in graceful withdrawal.
· Facilitated growth strategy exercise for major diversified manufacturer that led to a
recommendation to senior staff to focus on emerging energy management opportunities.

Employer: Westinghouse, Pittsburgh, PA
Position: Associate Director, Corporate Strategy
Time period: September 1995 - December 1997
Description: Performed CEO-visible strategy projects at both corporate and business unit levels
· Completed JV analysis for carve-out and convinced Chairman to divest instead.
· Defined more than $100M of opportunities in Southeast Asia. Directed growth
strategy project for $30M Brazilian division, resulting in channel redesign.
· Re-engineered Strategy function company-wide, resulting in a 17% cost reduction.
· Restructured sales and marketing for $360M after-market business by creating
analytic tools for forecasting, segmentation, and prioritizing requirements.

Employer: AT&T Network Systems International, Huizen, The Netherlands
Position: Associate Product Manager
Time period: July 1992 - August 1993
Description: System architect and liaison between Marketing and Development for local loop
fiber-to-the-home (FTTH PON) products
· Coordinated team located in three countries to draft system which resulted
in successful $100M RFQ response to German phone company.
· Contributed underlying structure to ETSI V5 standard, now used globally.

Employer: AT&T Bell Laboratories, Whippany, NJ
Position: Member of the Technical Staff
Time period: June 1986 - July 1992
Description: Hardware and firmware design engineer in forward-looking proof-of-concept team
· Architected and managed an advanced prototype project in local telecom networking.
· Published two papers in control of the local digital loop and earned four patents.

EDUCATION

University: Massachusetts Institute of Technology
Time period: 1995
Degree: New Product and Venture Development, MBA

University: California Institute of Technology
Time period: 1987
Degree: Electrical Engineering, MSc

University: University of Pennsylvania
Time period: 1986
Degree: Bachelor of Science and Engineering, Computer Science and Engineering

PUBLICATIONS

Articles: Services strategy for product companies: http://www-935.ibm.com/services/in/index.wss/ibvstudy/igs...

Product Lifecycle Management: http://www-935.ibm.com/services/in/index.wss/ibvstudy/igs...

A viewpoint on the tech crash: http://www-935.ibm.com/services/in/index.wss/multipage/ig...

"Reorienting R&D for a Horizontal Future," Downey, C., Greenberg, D., and Kapur, V., Research-Technology Management, Sept. 1, 2003.
Papers: "Allocation of functionality in flexible access networks," Greenberg, D.S.; Langhout, G.; Vallenduuk, W.; Winkelman, J.E.W., Proceedings of The X International Symposium on Subscriber Loops and Services (ISSLS), Pages 313-8, 1993.

"New generations of integrated access," Spencer, S., Greenberg, D., et. al., Proceedings of the IX International Symposium on Subscriber Loops and Services, Pages 277-282, 1991.
Patents: 5251215 -- Modifying check codes in packet transmission (cited by 20 other patents!)
5305320 -- Peripheral communications network (used in digital loop access product)
5381405 -- Self-aware network routing
5386417 -- Telecom network control (part of the research that led to the ETSI V5 standard)

INFORMATION

Sports: Ultimate, hiking, bodysurfing

Dan's Startups (2)

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