Your browser does not have cookies enabled, which is blocking some important YouNoodle features.
Please enable this in your browser to make full use of the website.
Bachelor of Arts from Harvard University, Financial Planning Program from Boston University, Senior Marketing Consultant and Managing Director, Product Marketing at Salary.com, expert in Strategic marketing and sales channel development.
Headline:
Entrepreneur
Skills:
Business, Copy Writing, Design, Entrepreneurship, Graphic design, Guerrilla marketing, Languages, Leadership, Management, Marketing, Public Relations, Public speaking, Sales, Viral marketing, Web design, Writing
Location:
Boston
Interested in:
Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup
Schools:
Boston University, Harvard University
WORK EXPERIENCE
Employer:
Salary.com - Needham, MA
Position:
Managing Director, Product Marketing
Time period:
March 2009 - Present
Description:
Lead product & business line marketing direction, financial modeling, and GTM strategies. Manage the creation of user and channel driven functionality. Develop contextual competitive positioning strategies, communicate sales team value proposition, plan the launch of new products and releases, manage the cross-functional implementation teams, develop strategy and manage marketing programs.
Employer:
Salary.com - Needham, MA
Position:
Senior Marketing Consultant
Time period:
January 2008 - December 2009
Description:
Created strategic and tactical marketing plans for growing businesses within the B2B space. Craft Go To Market (GTM) strategies for new products and services. Develop innovative online experiences for customer interaction and enrollment. Engagements varied from start-up ventures to some of the nation's largest brands.
Employer:
PayChoice - Moorestown, NJ
Position:
EVP Marketing & Corporate Development
Time period:
January 2005 - December 2008
Description:
Led strategic marketing, alliance partnerships, and channel distribution for direct and indirect sales channels. Daily responsibilities included, marketing strategy, partner/channel project management, customer communications, channel sales development, national PR, SEM/SEO, podcasts/video, telesales demand generation.
Employer:
Fleet Bank & Bank Of America - Boston, MA
Position:
Director of Marketing
Time period:
January 2000 - December 2005
Description:
Recruited to develop & implement a product, marketing and channel strategy for InterPay, a FleetBoston Financial payroll & employee benefits company. Responsibilities included development of product distribution partnerships (Fleet Bank, Bank Of America, AICPA etc.), target market campaign creation/implementation, sales process analysis, CRM strategy, budgeting, client data analytics, retail banking product packaging, branding, collateral creation, press releases, agency relationships, trade shows, conference & event management, web initiatives, CD/DVDs, pricing strategy, channel strategy, market positioning, specialty product promotion (Section 125 Plans, Insurance & Retirement Products, Stored Value Cards, Workplace Banking).
Employer:
EIU, Inc. - Needham, MA
Position:
Vice President, Sales and Marketing
Time period:
January 1998 - December 2000
Description:
Created & implemented sales, marketing and communications strategy for this Citibank venture funded startup providing specialty insurance to real estate owners and lenders. Activities included budgets, sales forecasts, press releases, collateral development, web initiatives, trade shows, market positioning and product brand management. Managed national product distribution and customer relationship management through 4500 insurance brokers, as well as promotion to the commercial real estate finance and investment communities. Licensed in P&C insurance products.
Employer:
Paragon - E. Walpole, MA
Position:
Director, Sales and Marketing
Time period:
January 1993 - December 1998
Description:
Provided sales, marketing, and product development expertise leading Paragon to its position as a nationally recognized provider of due diligence services within the commercial real estate finance industry. Created, managed and led all aspects of promotional and sales initiatives targeted at nation’s commercial real estate lenders (banks, life companies and investment banks). Developed an industry recognized direct mail program, increased annual sales from $300 K to $5 Million, and created Paragon Property Analysis as a subsidiary business.
Overlay.TV is an interactive media company that provides an online video platform that enables users, content owners, and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto any video.
ngmoco is a mobile phone game production company. They are making games, both free and for a price for the iPhone and iPod touch across different genres.
GoodPlay Media LLC, a San Francisco Bay Area based company, is dedicated to supporting local communities and global initiatives by leveraging multimedia technology to foster charitable giving for nonprofit organizans and their respective causes.
Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .
