Connie Wu
BBA in Marketing from City University Of New York (1999), Contractor at Quantcast since 2009, Sr. Ad Network Analyst & SEM/Optimization Analyst at Consorte Media from Feb-Dec 2008 & Sr. Analyst, Web Analytics at Kaiser Permanent from April-Dec 2007.
| Headline: | Innocent Bystander |
| Work status: | Employed Full-Time |
| Skills: | Business, Design, Engineering, Event planning, HTML / CSS, Languages, Management, Marketing, Public Relations, Software Engineering, SQL, System Administration, Web design, Web Development, Windows |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
| Schools: | City University of New York System |
WORK EXPERIENCE
| Employer: | Quantcast |
| Position: | Contractor |
| Time period: | November 2009 - Present |
| Description: | Provide consultation on campaign delivery, optimization and performance measurement.
Work with internal team to evaluate sources from exchanges and direct buy and to identify best performing sources, in terms of Conversion Rate and ROI. Provide feedback to Engineers on cookies and models performance. |
| Employer: | Consorte Media |
| Position: | Sr. Ad Network Analyst/SEM/Optimization Analyst |
| Time period: | February 2008 - December 2008 |
| Description: | Managed an Ad Operation for an Ad Network of over 500 sites and maximized the Ad Network revenue by mapping the right Ads to the right users.
Trafficked campaign and managed campaigns performance: setting up campaigns, testing campaigns, trouble shooting ad tags, investigating delivery discrepancies. Optimized campaign performance through data analysis and targeting the campaign to the most likely respond ad units. Ran SEM campaigns from generating keywords, organizing ad groups, writing creative and landing page copies, and bidding on keywords. Managed SEM campaign’s performance by testing ad position, creative copies and conversion funnel, and analyzing click stream behavior on landing pages. Worked with Engineers to build User Experience Testing System; provided testing logics. |
| Employer: | Kaiser Permanente |
| Position: | Sr. Analyst/Web Analytics |
| Time period: | April 2007 - December 2007 |
| Description: | Analyzed 30 million monthly log files, produced 36 Internet metrics reports and investigated inaccurate data inherited from historical reports.
Conducted onsite surveys to better understand user behavior and then proposed site optimization and testing strategies. Acted as a liaison between Online Marketing Department and the WA department; ensured WA team provided measurement and analysis for all marketing activities. Worked with engineers to migrate reports from SAS platform to Cognos BI platform. |
| Employer: | Lumetra |
| Position: | Project Coordinator/Lead Generation Analyst/Information Specialist/ Quality Improvement Project Coordinator |
| Time period: | February 2000 - August 2006 |
| Description: | Worked with a team to implement a lead generation program and identified lead partners.
Increase campaign ROI by optimizing campaign performance and lead generation funnels. Worked with clients to develop user intuitive and search engine friendly websites. Utilized Web Analytics tool to understand site user behaviors and identified opportunities for improvement. Ensured project receive funding by maintaining the highest client satisfaction rate. Oversaw all project activities including meeting facilitation, project status update, ROI analysis, data mining, competition analysis, and project timeline monitoring. |
EDUCATION
| University: | City University of New York System |
| Time period: | 1999 |
| Degree: | Bachelor of Business Administration in Marketing, BA |
