Claude Florin

Claude Florin is Marketing Manager at HP’s Communications and media solutions. He leads HP’s emerging applications development for telecom service providers worldwide . Some areas of focus include : design of multimedia user experiences, end-user segmentation and analysis and service delivery. He has been involved in delivering solutions for mobile and broadband video, VoIP and group communications using smartphones or PCs.
Florin joined HP in 1982. In 1995 Florin was R&D Manager for HP’s corporate development Europe and represented HP in 7 European Commission ITC research programs. In 1997 he became solution manager for service management solutions based on the HP’s network management platform and participated in the deployment some early GSM networks. In 1999 he was launched HP’s service provider solutions, focusing on convergent voice and data networks. He contributed to some of the world’s major deployments of VoIP such as Orange Business Services Voice over IP VPN, Fastweb’s quadruple play service. In 2001 he lead the launch of voice and video applications for messaging and entertainment with deployments at major operators such as AIS, DoCoMo, Rogers, SFR, Telefonica, T-Mobile, Vodafone. Earlier. he launched HP’s medical imaging software solutions and was business development manager for Healthcare Information Systems.
He started his career by founding AsOne music companies audiences over 50’000 in Switzerland and a technology publishing venture. He worked in TV production at Videowest in San Francisco.

Florin holds an MSEE degree from the EPFL, Switzerland. He is President of Mobile Mondays Switzerland , Founder of the A3 Angels venture fund, member of IEEE Communications Society. He blogs at http://cflorin.blogspot.com

Employer:	HP OpenCall Business Unit
Position:	Strategic Marketing Manager
Time period:	December 2001 - November 2005
Description:	Launched WW mobile video technology with messaging, personal communications and entertainment solutions. Helped recruit and establish a team of specialists in each region. Launched in EMEA HP’s voice software technology resulting in installations at Orange, Telefonica, Vodafone. Managed 5 EMEA professionals with an extended field team. Coordinated solution development partnerships for go-to-market in voice/video messaging, interactive applications.

Employer:	HP Telecom Infrastructure Division
Position:	Business Development Manager
Time period:	December 1998 - November 2002
Description:	Initiated and structured a direct solution sales program. Partnered with ISVs to develop solutions for mobile pre-paid and Voice over Internet. Coached 2 business development managers. Won major mobile and convergent telephony projects by directing EMEA sales and consulting teams at Equant, EMT, Elisa, Fastweb, France Telecom, Orange, Portugal Telecom, Sonera, Telefonica, and Vodafone.

Employer:	HP Telecom Management Division
Position:	Solution Marketing Manager
Time period:	December 1996 - November 1998
Description:	Defined and launched a new worldwide product for service activation delivered to Telia and Swisscom. Managed 1 product manager and 2 technical consultants. Trained and assisted EMEA sales force to win projects with BT, France Telecom, DTAG.

Employer:	HP Medical Group
Position:	Business Development Manager
Time period:	December 1995 - November 1996
Description:	Launched worldwide medical image management solution and system integration services. Initiated business and joint R&D activities with Philips and General Electric. Won large hospital installations in Europe and Americas. R&D awarded scientific prize in US radiology society.

Employer:	HP Corporate Development Europe
Position:	R&D Project Manager
Time period:	December 1994 - November 1995
Description:	Developed European cooperative R&D program in internet and broadband communications. Worked with hp labs and corporate management. Obtained 20 M$ EC R&D funding for an internet security consortium. Demonstrated hp multimedia technologies at G7 Summit on Information.

Employer:	HP Medical Group Europe
Position:	Marketing Manager
Time period:	December 1988 - November 1994
Description:	Supported the launch of EMEA healthcare sales program. Contributed to win national projects in France, Spain, UK totalling over 100 hospital sites. Obtained EC R&D funding to create a telecom lab of 6. Helped sales and consulting organization become market leader.

Employer:	HP Computer Systems
Position:	District Sales Manager
Time period:	December 1985 - November 1988
Description:	Initiated and structured HP distributor business in Portugal. Supervised 9 direct/indirect sales representatives. Prepared HP’s opening of subsidiary by hiring and negotiating distributor purchase.

Employer:	HP Middle-East/Africa
Position:	Account Manager
Time period:	December 1981 - November 1985
Description:	Developed oil industry program with deliveries for Shell and Elf. Initiated multi-year contract with government in Algeria and started local office.

Employer:	AsOne S.A.
Position:	Director, co-founder
Time period:	December 1980 - November 1982
Description:	Publishing, broadcasting, record production and promotion of 30 musical events including Genesis stadium performance with 45'000 attendance.

Employer:	EPFL - Agepoly
Position:	Vice President
Time period:	December 1979 - November 1980
Description:	Managed grants and events department for 4000-member association. Launched an windsurfing competition. Representative at Swiss Federal R&D commission of an board of the Federal Institutes of Technology.

University:	Ecole Polytechnique Fédérale de Lausanne
Time period:	1982
Degree:	Electrical Engineering (MSEE) degree