Christine Englund
Rhetoric graduate from UC Berkeley, currently working as Senior Group Manager, Global Customer Communities & References at Sun Microsystems, Inc.
| Headline: | Innocent Bystander |
| Skills: | Business, English, Languages, Marketing, Spanish |
| Groups: | Berkeley-Stanford CleanTech Conference |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
FULL BIO
Dynamic marketing leader with eighteen years experience in marketing communications and community building, including social media, public relations, customer references, executive communications, online marketing, analyst relations, branding, product roll-outs, events and collateral development. Extensive background in marketing program strategy, implementation and deterministic measurement, as well as budget administration. Exceptional communication and negotiation skills, and a proven ability to establish and nurture relationships with clients, editors, analysts, team members and vendors. Top-rated manager by management and direct reports.
WORK EXPERIENCE
| Employer: | Sun Microsystems, Inc., Menlo Park, Calif. |
| Position: | Senior Group Manager, Global Customer Communities & References |
| Time period: | December 2004 - Present |
| Description: | - Summary: Directing Sun’s Global Customer Communities & References Program in support of its Global Sales & Services organization with a focus on systems, storage, software and service customer deployments. Responsible for Sun's corporate communications and marketing programs featuring customer references and testimonials. Driving corporate, industry and product messaging via customer proof points for Sun through global advertising, collateral, analyst relations, public relations and speaking engagements. Reporting to Vice President of Global Communications, managing team of 12 and annual budget of USD $3M.
- Created centralized, global customer program for Sun within Corporate Marketing organization, resulting in $7M annual savings. - Developed program strategy based on Sun’s first-ever proprietary research to provide CxO buying intelligence. - Currently delivering best-in-industry 10% reference rate within customer base. - Developed and directed global process for recruiting and briefing of Sun customers for media opportunities, campaigns and launches, including media outreach and analyst requests, delivering 100+ references and spokespeople quarterly. - Created repository containing 5,000+ customer proof points for Sun employees. - Designed and launched sun.com/customers featuring 500+ unique proof points. - Driving global team to 10% Y/Y growth rate in terms of reference base and content. - Nurturing Facebook reference community for peer-to-peer references and networking. - Twittering on new customer evidence - Supporting ~$50M in revenue annually with customer references for Global Sales - Rated 92/100 by direct reports, Management Evaluation Survey, May 2008. - Received Worldwide Marketing Leadership Award, December 2007. |
| Employer: | Oracle Corporation, Redwood Shores, Calif. |
| Position: | Director, Corporate Communications References |
| Time period: | February 2001 - November 2004 |
| Description: | - Summary: Created and directed Oracle’s corporate communications and marketing programs featuring customer references and testimonials. Delivered customer spokespeople and evidence for Oracle through global marketing channels.
- Developed measurable strategy for use of evidence in marketing campaigns. - Launched oracle.com/customers, delivered 200+ references and media items annually. - Supervised delivery and preparation of customer spokespeople for global corporate events and corporate communications activities, 87% fulfillment rate of requests. - Recruited and briefed of Oracle customers for media opportunities, campaigns and launches, including media outreach and analyst requests. - Created deterministic measurement system to drive for maximum program efficiencies, as well as actionable product and service feedback process for Business Units - Reported to Vice President of Customer Advocacy Program. |
| Employer: | Ask Jeeves (now ask.com), Emeryville, Calif. |
| Position: | Manager of Corporate Relationship Marketing |
| Time period: | February 2000 - January 2001 |
| Description: | - Summary: Responsible for Ask Jeeves’ business-to-business marketing program. Developed and executed direct marketing campaigns, sales support materials, promotions, events, and sponsorship recommendations for Ask Jeeves Business Solutions.
- Supervised lead generation, qualification, fulfillment and reporting processes for Business Solutions. Managed $2.5 million budget to optimal ROI using direct marketing, referral marketing and events to build brand awareness and drive qualified leads. - Developed customer retention program to include biannual customer conference, monthly e-newsletter and “Ask Jeeves Report Card” to measure satisfaction and up-sell/cross-sell opportunities. Managed Ask Jeeves Business Solutions Web site redesign. - Launched proprietary brand and product perception research with industry vendor. Researched cost of customer acquisition using internal resources. - Reported to Executive Vice President of Sales. |
| Employer: | Ketchum Public Relations, San Francisco, Calif. |
| Position: | Account Supervisor |
| Time period: | January 1994 - December 2000 |
| Description: | - Summary: Managed a team of six for client’s $3.2 million business-to-business marketing programs. Supervised development and execution of feature and product publicity placements, media relations, direct marketing campaigns, sales lead generation and qualification, promotions, special events, product launches, print advertising and sales support materials. Clients included The Beef Industry Council, Kikkoman Soy Sauce, the California Avocado Commission and Webvan.
- Developed and maintained marketing program, budgets, income projections, monthly client activity and reports, as well as post-project evaluations. Acted as main client liaison. - Oversaw all media relations and publicity efforts; secured relevant feature and product placements in leading trade and business publications on ongoing basis. Responsible for client media training and crisis management. Developed press materials and media lists. - Supervised and executed all event marketing, ranging from groundbreaking ceremonies to product launch road shows. Developed press materials and media lists; wrote dignitaries’ speeches. - Initiated creation of client’s U.S. Web site, from site design agency review to content management and site launch. - Crafted targeted direct mail campaign using. Wrote collateral, produced fulfillment materials and product sampling package; introduced sales lead qualification and reporting system. - Developed and produced educational program. Supervised writing, production and distribution of a comprehensive culinary education kit and videotape. |
| Employer: | Jamison/Cawdrey/Benjamin Advertising, San Francisco, Calif. |
| Position: | Assistant Account Executive |
| Time period: | January 1992 - December 1993 |
| Employer: | Ketchum Public Relations, San Francisco, Calif. |
| Position: | Account Coordinator |
| Time period: | January 1991 - December 1992 |
INFORMATION
| Memberships: | Member, Public Relations Society of America (PRSA)
Vice-President, Marketing, San Francisco Opera Guild Board of Directors, 2003-2005 President, San Francisco Opera’s BRAVO! CLUB Board of Directors, 1998-1999 Honorary Director, San Francisco Opera Association Board of Directors, 1998-1999 |
Christine is Following (3)
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Cleantech:software Blog
Covering the people, ideas, companies, and technologies at the intersection of cleantech and software.
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C3 Venture Partners
C3 Venture Partners accelerates the growth of early stage clean technology businesses in the Cambridge Cluster and nationally across the UK. Focus on real world business development, securing customers, partners and key corporate relationships.
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Carbonetworks
Carbonetworks helps organizations manage their carbon inventories and create effective greenhouse gas emissions strategies by creating a network of all carbon market players - emitters, governments, consultants, and carbon reduction providers