Christina Baylocq

My greatest accomplishment to date was achieved during my tenure at IntelePeer, it afforded me opportunities to manage many complex marketing objectives. Together, with the executive and sales teams, I created, organized and executed a complete Corporate and Brand Launch which included a successful schedule of campaigns in the US and internationally. The result was that in one year, we grew our customer base tenfold and our revenues five times over the previous year.

I feel I bring a unique perspective to my work environment and feel strongly about creating an atmosphere of collaboration and team-work, where all stake-holders are encouraged to contribute and collaborate on all projects, resulting in a culture of successful and strong united players who know it takes the entire team, no matter how small the contribution to make everything work.

I am familiar with the need for precise attention to detail in the management process, as well as proper budget management, experienced coordinating the work of staff and outside contractors over a sustained time frame. I have an uncanny ability to learn and comprehend a high proficiency of technical knowledge and pride myself on my ability to learn quickly and pick up the skills necessary to lead a team to success.

Employer:	Apple Inc.
Position:	Contract Hi Ed Marketing Manager
Time period:	January 2010 - May 2010
Description:	* Responsible for managing the K20 Institution Education team in Education Marketing at Apple. Responsible for the institution market strategy and driving execution of marketing programs through their team of Education Market Managers. Supported multiple sales channels to drive revenue to the institutional market. * Determined marketing strategy to achieve marketing and sales goals. * Acted as key marketing interface to the direct sales force, development executives, and sales management. As well as across other purchase channels –online, campus stores, Apple on Campus to ensure consistent programs, messaging and market approach. * Point of contact for the field-marketing managers and ensure they get the marketing information, sales tools and marketing programs needed to support sales goals.

Employer:	iMetrikus, Inc.
Position:	Manager, Marketing Communications
Time period:	May 2008 - July 2009
Description:	Solid knowledge of online marketing and successful strategy development and implementation in the digital arena. Utilizing an integrated approach in optimizing our online activities to maximize lead generation, customer profitability, and brand positioning. Responsible for managing search, development, and implementation of new channels (display advertising, E-mail marketing, SEO optimization, affiliate relationships and others). Conducted marketing analysis for ongoing and future marketing initiatives, including research, campaign development, marketing communication, and lead reporting and management. Responsible for translating the product messaging and overall marketing vision into a marketing communications strategy and tactical plan with hands on deliverables. Developing and driving outreach and demand generation campaigns to prospective targets, managing conference planning and event participation, maintaining and enhancing corporate web site, and contracted vendor relationships. Oversees development of policies, procedures, and objectives for marketing and selling the organization's products and services.

Employer:	Salesforce.com
Position:	Marketing Consultant, AppExchange Field Engagement Programs
Time period:	January 2008 - April 2008
Description:	Responsible for continuing to drive the program momentum by working on cross functional communication with customer facing teams, creating on-going relationships and enhancing the programs that will ultimately create AppExchange lead referral success.

Employer:	IntelePeer, Inc. (fka VoEX, Inc.)
Position:	Sr. Manager, Marketing Communications
Time period:	July 2006 - November 2008
Description:	Reporting directly to the CEO, responsible for creation, development, planning, and implementation of marketing communications strategy and plan. Consulting with Board of Managers and executive management developed corporate message and implemented promotional plans for domestic and international presence. Developed and implemented the company's PR strategy and plan. Integral member of Launch team working closely with product marketing to create and drive successful product launches, including public relations, trade shows/events, advertising, collateral development, direct demand creation activities / lead generation and web-based communications. Developed and executed demand generating marketing programs. Created and executed various integrated marketing programs and campaigns to meet lead generation targets.

Employer:	Adobe Systems, Incorporated
Position:	Marketing Consultant, Knowledge Worker Field and Channel Programs
Time period:	January 2006 - June 2006
Description:	Manage field marketing program requirements and lead teams with content development needs for Manufacturing Vertical and NA Field Marketing Segment. Support development and execution of demand generation for field marketing events, webinars, seminars, and partner initiatives. Develop, deliver, and measure channel-marketing programs for second tier channel resellers.

Employer:	Enfocus Software, Inc
Position:	Marketing Manager – Channel and Partner Programs
Time period:	May 2004 - January 2006
Description:	Directed and organized channel and partner programs, created countrywide Road Shows. Responsible for executing publicity activities and ensuring high visibility for brand, products, and corporate image. Coordinated all aspects of events, partner meetings, and promotional activities. Responsible for executing publicity activities and ensuring high visibility for brand, products, and corporate image.

Employer:	Cutera (fka Altus Medical, Inc)
Position:	Marketing Consultant – Brand and Launch
Time period:	November 2003 - April 2004
Description:	Organized participation in all Corporate and Partner Events globally including full trade show schedule. Managed and Organized North American Sales Workshops with 25 venues quarterly. Managed all invitation direct mail projects, responsible for managing in-house and contract marketing vendors, identifying collateral needs, overseeing leads generation efforts and managing database and attendance lists.

Employer:	Singapore Telecom USA Inc. (SINGTEL)
Position:	Marketing Consultant – New Market Launch (US)
Time period:	January 2002 - November 2003
Description:	Established and directed US event schedule and participation at tradeshows and promotional events utilizing established connections in the Bay Area and throughout the country. Responsible for all aspects of tradeshows, sales conferences, and promotional activities. Managed all direct mail projects, responsible for managing in-house and contract marketing vendors, identifying collateral needs in cooperation with the Country Marketing Manager, working closely with designers, and managing the collateral production.

Employer:	Finisar Corporation
Position:	Corporate Marketing Communications
Time period:	September 1998 - June 2002
Description:	Developed marketing strategy and corporate standards for collateral and public relations. Developed innovative communication tools. Actively designed and launched creative sales and marketing outreach programs culminating in stronger business relationships. Marketing and public relations liaison to all six subsidiaries and partners. Lead a team in the creation of a new website that allowed partners and customers to access and receive personalized data. Chosen as one of a select group to oversee creation of publicly traded corporation's yearly Annual Report to shareholders and the SEC. Responsible for executing publicity activities and ensuring high visibility for brand, products, and corporate image. Experienced working with contract PR agency to develop plans for events and arranging/coordinating interviews. Responsible for managing in-house and contract marketing writers, managing the voice of Finisar for all public documents, identifying collateral needs in cooperation with the Product Marketing Managers, working closely with designers, and managing the collateral hierarchy. Directed and managed creation and implementation of new corporate web presence, responsible for managing web opportunities through increasing availability of product information, updates and information as well as enabling Real-Time customer service for increased customer retention. Responsible for the look and feel and entire online customer experience

University:	Saint Mary's College
Degree:	Integral Program - Political Science and Philosophy

University:	California State University System - San Francisco State University
Degree:	Broadcast Journalism and Media

University:	California State University System - Fullerton
Degree:	Mass Communications