Christian Geissendoerfer
MBA from University of Bayreuth. Founder & CEO of YOOSE – the mobile coupon affiliate platform
| Headline: | Entrepreneur |
| Website: | https://www.xing.com/profile/Christian_Geissendoerfer |
| Industries: | Mobile, Retail |
| Skills: | Business, English, French, German, Languages, Management, Marketing, Spanish |
| Location: | Berlin / Singapore |
| Visas: | EU, Singapore |
| Interested in: | Advising startups, Brainstorming, Employment opportunities, Finding business partners, Finding team mates, Getting press, Giving back, Helping friends, Internships, Meeting new people, Mentoring, Participating in a competition, Professional opportunities, Promoting my startups, Raising money, Receiving feedback, Recruiting, Recruiting for my startup, Starting a company |
| Tags: | couponing, lbs, location-based-advertising, mobile, mobile-couponing, mobile-marketing |
WORK EXPERIENCE
| Employer: | YOOSE – the mobile coupon affiliate platform, Berlin and Singapore |
| Position: | Founder & CEO |
| Time period: | December 2008 - Present |
| Description: | • Working full time in 2008 with this new venture, building the team, the product and fundraising activity. Launched in June 2010 in Germany.
• YOOSE is the future of relationship marketing and will offer a unique direct mobile access to the consumers. http://www.yoose.com |
| Employer: | International Business Machines (IBM) Corporation, Paris, FRANCE |
| Position: | Various positions |
| Time period: | January 2001 - December 2007 |
| Description: | Marketing Manager, Interactive Marketing, Europe Paris, FRANCE
2007 • Build new online education modules for the whole European marketing community, using a new distance-learning platform. • Topics ranged from e-mail and viral marketing over Web-TV and Blogs to Heatmapping and data privacy. Software Sales Specialist, IBM Software Group France Paris, FRANCE 2005 - 2006 • IBM Lotus Brand Sales Specialist for insurance and banking sector clients in France with the offerings: IBM WebSphere Portal, IBM Workplace, collaboration and pervasive offerings. • Main clients: Generali, GMF, MAAF, MACIF, CNP, Caisse d’Epargne, Societé Générale, Credit Mutuel, Banque de France, HSBC. • Achieved full year quota in 2005 after only 9 months in the job. • Best of class, Global Sales School in France 2005, Graduation November 2005. Member, Marketing Leadership Development Program (MLDP) 2002 - 2007 • One of 16 individuals chosen throughout Europe based on past work contribution and leadership skills to be developed as a future marketing leader at IBM. Program includes presentations to the EMEA Marketing Board, two year marketing and personal development education and participating on the European MLDP advisory board. • Created an analytical lead generation approach for IBM Global Services and Business Consulting in the SMB space. Successful pilot in the Nordics region, with potential revenue generation of $15M in Europe in the first year of implementation. Marketing Manager, Distribution Channels Management (DCM), Europe Paris, FRANCE 2002 - 2004 • Lead Management Professional, Distribution Channels Management. Executed Routes to Market to deliver increased leads from external sources (up 7 Pts YtY), improved operational efficiency through un-stacking of both revenue and resources (low value leads owned by face to face reps own by 13 Pts YtY). Effectively managed the DCM organization to support IBM business across Europe. • Drove best practice development and cross-matrix visibility and leadership, especially as the lead for the Regional ISV and SI Routes to Market. Facilitated account planning sessions in local language in Germany and France. Regularly prepared and participated in Europe sales execution reviews in the context of the sales execution cadence with the European General Manger for the Marketing VP. Marketing Manager, Corporate Marketing Management, Europe Paris, FRANCE 2001 • Ensured that business and marketing objectives of IBM’s corporate e-business program in Europe were met through development and delivery of a scorecard. • Facilitated the extended European Marketing Management Leadership Team across the geography and business units and its integration across marketing disciplines on a European level to achieve improved business planning execution. |
| Employer: | AIESEC in Germany, Cologne, GERMANY |
| Position: | IT-Leader |
| Time period: | January 1996 - December 1997 |
| Description: | • Implemented a Lotus Notes/Domino infrastructure in the German National Committee office and 60 local offices in cooperation with AIESEC International (Brussels, BELGIUM) for efficient collaboration in a highly distributed environment.
• Trained and supported Lotus Notes in each local chapter and leading the national IT support team with five members. |
| Employer: | Lotus Development Corporation |
| Position: | Various positions |
| Time period: | January 1995 - December 2001 |
| Description: | Marketing Specialist for Market Intelligence and Country Coordination, Europe Munich, GERMANY and Staines, UNITED KINGDOM
2000 - 2001 • Marketing Intelligence role: coordinated all market research inside Lotus/IBM and external research institutes (e.g. IDC) • Country Coordination role: assisted the Marketing Director Europe; actively worked with all marketing managers in Europe for requests and issues, especially regarding the strategic planning process, budget, tools and the integration into the IBM marketing planning process and marketing campaigns. Sales & Marketing Manager Web Content Management (NetFicient) Munich, GERMANY 1999 - 2000 • Established and maintained partnership with the Deutsche Bank for common sales & marketing activities, sales enablement for the NetFicient Business Partners, the Lotus sales force and the sales force of Deutsche Bank. • Presented successfully to clients such as local government, distribution sector and SMB customers in Germany, Austria and Italy. Conceptualized and executed the product value proposition, messaging and presentation at different technology fairs (e.g. CeBIT). Pre-Sales Consulting GERMANY, AUSTRIA, SWITZERLAND 1995 - 1999 • Developed Customer Presentations and conducted consultative pre-selling activity at trade fairs and business partner events, distributor road-shows and other client events (e.g. CeBIT, IBM Software Forum) for the presentation of the Lotus Notes/Domino platform, Domino.Family products and Lotus SmartSuite. Focused on understanding the customer pain and passing leads to Lotus Business Partners who offered appropriate solutions. |
| Employer: | Self-employed, Bayreuth, GERMANY |
| Position: | Sales and Consulting |
| Time period: | January 1994 - December 1998 |
| Description: | • Areas of activity in business software solutions, real estate solutions and tax consulting software. Successful cold calls, client presentations and sales negotiation with regional and national clients. |
INFORMATION
| Hobbies: | • Community activity: AIESEC, the world's largest student organization which fosters international understanding and business skills among students.
• Learning about foreign countries and cultures. • Motor-biking, volley ball, snowboarding and inline skating. • High interest in innovations in the information technology environment, especially mobile and wireless technology, mobile video and advertising and location based services. |
| Awards: | • Best of class, Global Sales School in France 2005, Graduation November 2005.
• Among the top 5% of the Lotus “Top Gun” Class, Munich, July 2006. |
Christian's Startups (1)
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Christian is Following (11)
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Start Mobile, Inc.
START MOBILE brings the world's leading artists and brands to mobile consumers globally - in March 2009 we are launching our next set of iphone mobile gallery applications, which incorporate a novel 'MOBILE COUPON' functionality....
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aka-aki networks
aka-aki is a Berlin based mobile social networking service that lets users discover and connect with members as they go about their days
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IF Communications
IF Communications is a boutique communications agency specialising in social & digital media, innovation, venture capital, technology, mobile, and telecoms. IF also operates an Engagement agency which creates Digital/Viral marketing campaigns.
