Chris Taylor
Business Administration, Management graduate from San José State University. Last worked as Senior Director, Marketing at Oodle – #2 Online Classifieds Service.
| Headline: | Entrepreneur |
| Skills: | Business, Management, Marketing, Public Relations |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | California State University System - San Jose State University |
WORK EXPERIENCE
| Employer: | Oodle – #2 Online Classifieds Service - San Mateo, CA |
| Position: | Senior Director, Marketing (initially consultant, then hired as employee) |
| Time period: | December 2006 - November 2008 |
| Description: | Directed marketing and account management for Oodle’s marketplace partners including: MySpace, Walmart.com, Comcast, Local.com and Cox Broadcasting. Created advertising assets for partners and turnkey promotions. Performed extensive metrics analysis to maximize traffic and revenue. Managed cross-functional partner support.
• Traffic to partner marketplaces increased 379% in 18 months and was over 51% of all Oodle traffic. • Conceived marketing and PR promotion that increased traffic for partners up to 138%. • Successfully launched MySpace Classifieds and increased traffic 19% month over month. • Managed over 25 separate partners with over 100 individual websites. |
| Employer: | NBX Inc. – Internet Consumer Site / Sports & Social Network - Saratoga, CA |
| Position: | Vice President, Marketing and Communications |
| Time period: | December 2004 - November 2007 |
| Description: | Managed team that promoted within the blog, social networking, podcast and video communities to drive traffic. Presented at final meeting with MK Capital to secure Series A funding. Extensive SEM and affiliate campaigns to acquire members. Built advertising program to monetize traffic. Conducted focus groups, intercept surveys and “champions group” to incorporate audience feedback into engineering. Sharp focus on cost of customer acquisition.
• Created new game offering that increased weekly visits by 321%. • Built community of 30,000 members and 225,000 monthly unique visitors with 5 million video and podcast downloads. • Negotiated strategic partnership that drove 17% of all memberships at no cost. • Signed prominent athletes for equity to generate coverage on ESPN TV and other major media outlets. • Site was a finalist for Fantasy Sports Trade Association awards in innovation. |
| Employer: | Tager Group Inc. – Marketing and Public Relations Firm - San José, CA |
| Position: | Founder, Managing Partner |
| Time period: | December 2001 - November 2005 |
| Description: | Founded boutique-marketing agency that provides marketing strategy, public relations, design, web development and general marketing communications services. Client industries include: online Internet consumer, “green”, technology, sports, non-profit, and financial services.
• Planned and promoted the Literacy Classic college football game, largest single sports event in San José history and promoted UC Berkeley’s 2004 football opener, largest attendance for opener in school history. • Created new package design that got ThinkFree software into WalMart stores nationwide. • Designed ad campaigns for Cinequest, a top 10 film festival in the world, leading to record attendance. |
| Employer: | iUniverse Corporation – Consumer Self-Publishing Services - Campbell, CA |
| Position: | Vice President, Marketing |
| Time period: | December 2000 - November 2002 |
| Description: | Managed a team of six people across brand management, public relations, marcom and website development. Planned and executed all demand generation and product marketing functions. Managed strategic relationships with AOL, Barnes & Noble and Yahoo! Company consolidated all operations in Nebraska and was acquired.
• Grew revenue 44% in one year. |
| Employer: | ePhysician – e-Health ASP for Physician Services – Mt. View, CA |
| Position: | Vice President, Marketing |
| Time period: | December 1999 - November 2001 |
| Description: | Planned and implemented all marketing activities including public relations, marketing communications, demand generation and product marketing for this leading e-health company. Helped secure an $18 million funding round.
• Increased user base 37% in first three months. |
| Employer: | USWeb/CKS – Web Development & Branding Firm for Enterprises - San Francisco, CA |
| Position: | Senior Vice President of Worldwide Marketing |
| Time period: | December 1995 - November 2000 |
| Description: | Led worldwide marketing in this high growth environment as employee #4 for firm that grew to 8,500 professionals in 13 countries. Planned and executed all marketing initiatives including branding, advertising, client relationship management, all online and more. Built marketing organization to over 20 people. Directed strategic relations and partnership marketing with Microsoft, IBM and Intel. Company went public two years after being founded.
• Revenue grew to over $1.0 billion in less than five years. #1 Internet services brand recognition. • Drove marketing integration of 43 acquired firms worldwide. |
| Employer: | Novell, Inc. – Systems and Business Software Publisher - San Jose, CA / Provo, UT |
| Position: | Director, International Marketing – NetWare Products Division |
| Time period: | December 1991 - November 1996 |
| Description: | Built and managed the international group with marketing managers in all key regions of the world. Strategized and executed global marketing initiatives for NetWare, core Novell product offering. Budget of $13 million.
• International sales responsible for 61% of the overall division’s $1.2 billion in sales. Group Manager, Channel Programs – NetWare Products Division Created and implemented channel marketing programs with distribution channel including corporate resellers, distributors, integrators, direct corporate accounts and Novell Reseller channel worldwide. • Achieved 112% of revenue plan. The channel was 91% of NetWare’s $1 billion worldwide revenue plan. Group Manager, Marketing Programs – Desktop Products Division Drove the division’s programs in field sales, international, OEM, direct, end-user and channel marketing. Managed a $3.4 million budget. Official Novell spokesperson. Launched Personal NetWare and Novell DOS 7 worldwide. Became Acting Director of Marketing and reorganized division while still attaining plan. • Increased sell through 237%. |
| Employer: | Borland International – Software Publisher - Scotts Valley, CA |
| Position: | Senior Product Marketing Manager – Applications Products |
| Time period: | December 1989 - November 1992 |
| Description: | Managed product-marketing strategies worldwide for spreadsheets. Controlled budget and advertising, PR, sales, channel, OEM, manufacturing and direct marketing. Drove pricing and forecasting. External spokesperson and presenter at events up to 1,200 people. (Also positions with Ashton-Tate, which was acquired by Borland.)
• Launched twelve products, all #1 or #2 in their category. Achieved 138% of spreadsheet revenue forecast. |
EDUCATION
| University: | California State University System - San Jose State University |
| Degree: | Business Administration, Management, BSc |
INFORMATION
| Memberships: | • Former board member, American Marketing Association-Silicon Valley – 38,000 members worldwide
• Former board member, San José State University’s Spartan Foundation – funds for student-athlete scholarships |
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Walter Feigenson
Early-stage Company Leader and Mentor. Managed several #1 and #2 productivity software programs "back in the day." Committed to sensible social networking for business. I help product visionaries realize their dreams. www.linkedin.com/in/wfeigenson
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Mark Landay
Retained Executive Recruiter specializing in VPs and C level roles for VC funded start ups and growth companies
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Steve Burnett
Hotel, Restaurant, & Tourism Management graduate from Oregon State University with over 20 years of strong operational management, sales, and business development experience. Currently working as President of Deep Ocean Engineering.