Chris Parkerson
Computer Systems Engineering graduate from Boston University, with over 9 years of expertise in product marketing and management. Currently working as Group Solution Marketing Manager at Mcafee, Inc. and pursuing MBA at Berkeley.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Skills: | Business, Computer Engineering, Engineering, Management, Marketing, Public Relations |
| Groups: | 2011 UC Berkeley Business Plan Competition, 2012 UC Berkeley Startup Competition, Haas Entrepreneurs Association at Berkeley , UC Berkeley Business Plan Competition 2009-2010, [INACTIVE] UC Berkeley Business Plan Competition 2008-2009 |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Promoting my startups, Recruiting for my startup |
| Schools: | Boston University, University of California System - Berkeley |
FEATURED STARTUP
Savor
Savor
Savor is an online tribe of “young exploratory consumers” empowered through shared life experiences to uncover new adventures in good taste that are intimately matched to their own unique expression of what they savor most in life.
- Startup type: Competition Entry
- Status: Active
- Stage: Prototyping
WORK EXPERIENCE
| Employer: | Mcafee, Inc.; Santa Clara, CA |
| Position: | Group Solution Marketing Manager |
| Time period: | November 2007 - Present |
| Description: | - Launched a major new product line that achieved $55m+ in revenue in 2008
- Responsible for messaging, positioning, market strategy, pricing, packaging, collateral, sales tools, and global go-to-market campaign development for direct sales and channel partners - Led marketing integration for two major acquisitions - Lead cross-functional efforts between all major business units to launch joint offerings to the market - Serve as the public spokesperson for the business, including regular analyst and press briefings and keynotes at leading industry conferences |
| Employer: | RSA Security/Emc Corp.; San Mateo, CA |
| Position: | Senior Marketing Manager |
| Time period: | October 2003 - November 2007 |
| Description: | - Developed and executed my business unit’s marketing, product, acquisition, field enablement, and demand generation strategy
- Directed the overall performance of a team of three marketing professionals, administered a marketing programs budget in excess of $1 million and maintained marketing operations for the business unit - Significantly improved quality of our demand generation efforts; redeveloped all of our programs, improving lead quality by 65% and reducing cost per opportunity by 45% - Launched several new products that redefined our approach to the data security market and turned us into a market leader within a year with revenue growth of 25+% - Gained 30 new major Fortune 500 accounts within the first six months of launch - Lead the marketing integration for two major acquisitions - Managed analyst and press relations for our business |
| Employer: | Vianeta Communications/Spheris, Inc.; Milpitas, CA |
| Position: | Product Manager |
| Time period: | April 2003 - October 2003 |
| Description: | - Start-up company; launched the VNet Suite technology platform, their core product, which included digital dictation, document management, transcription, and reporting tools for hospitals
- Developed product strategy for entering the electronic medical records market |
| Employer: | Ipedo, Inc.; Redwood City, CA |
| Position: | Product Manager |
| Time period: | September 2001 - February 2003 |
| Description: | - Start-up company; launched their core product, the Ipedo XML Information Hub
- Cultivated clients and grew product adoption from 0 to 12 customers and led 3 production deployments in the first year - Launched the Ipedo Developer Network, a core component of a successful guerilla marketing campaign that established independent credibility against larger industry players |
| Employer: | Excelon Corp./Progress Software; Burlington, MA |
| Position: | Product Manager |
| Time period: | September 1999 - September 2001 |
| Description: | - Launched four major versions of the eXtensible Information Server (XIS), the company’s newest information management product; gained over 250 new customers within 1 year
- Launched major versions of the Stylus Studio development environment and the Stylus Studio Developer Network; growing our developer base to 3,000 users in the first 6 months |
EDUCATION
| University: | University of California System - Berkeley |
| Time period: | 2010 |
| Degree: | MBA |
| University: | Boston University |
| Time period: | 1998 |
| Degree: | Computer Systems Engineering, BSc |
INFORMATION
| Memberships: | - Haas Marketing Club
- Haas Entrepreneurship Association - Haas Wine Club - Silicon Valley and San Francisco Marketing Associations (American Marketing Association) - Association of International Product Marketing and Management |
| Awards: | - Awarded 2008 McAfee “Team Leader” award for my role leading marketing integration for two acquisitions
- Awarded a 2007 RSA “Brickie” as the “Best Marketing Manager” in the company, as voted on by my peers in worldwide marketing, public relations, corporate communications, and sales management - Awarded a 2006 RSA “Brickie” in recognition for outstanding achievement in marketing, for development and implementation of a company-wide go-to-market plan focused on the retail and hospitality sectors |
Chris' Startups (1)
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Savor
Savor is an online tribe of “young exploratory consumers” empowered through shared life experiences to uncover new adventures in good taste that are intimately matched to their own unique expression of what they savor most in life.
Chris is Following (23)
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Top of the Barrel
Top of the Barrel is a marketing engine for unique wineries across the globe, helping the best wineries that offer wine sales online and making it convenient for newsletter subscribers to purchase online directly
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Snooth
Snooth promises to revolutionize the way people choose wine. By combining the company's proprietary algorithms with the world's most comprehensive wine database, Snooth is able to accurately identify the wines best-suited to an individual. ...
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WineLog.net
WineLog is a new take on mixing social networking and user generated content to help users keep track and rate the wines theyve tried while getting recommendations from others. In specific, WineLog pr...
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California Wine Hikes
California Wine Hikes is a travel startup changing the world by adding outdoor naturalist-led adventure to the tried-and-true wine tour.
Chris' Contacts (2)
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Tatyana Kanzaveli
Creative thinker, social media/networking guru, sales/business development/marketing expert.
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Russ Beebe
20-year veteran of Silicon Valley as content developer. Principal at California Wine Hikes guided wine country hiking and wine-tasting tours since 2005.