Chase Granberry
Advertising graduate from Texas Christian University. Currently working as the Founder of AuthorityLabs
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Website: | http://authoritylabs.com |
| Skills: | Business, HTML / CSS, Public Relations, Web Development |
| Location: | Phoenix, AZ |
| Interested in: | Advising startups, Finding business partners, Getting press, Giving back, Helping friends, Meeting new people, Mentoring, Professional opportunities, Promoting my startups, Providing services to startups, Receiving feedback, Recruiting for my startup, Starting a company |
| Tags: | business development, conversion tuning, internet marketing, ppc campaign management, product development, search consulting, seo, traffic acquisition |
| Schools: | Texas Christian University |
FEATURED STARTUP
AuthorityLabs
AuthorityLabs
Rank monitoring made easy.
- Startup type: Company
- Status: Active
- Stage: Growth
WORK EXPERIENCE
| Employer: | Fetchback Inc, Phoenix, AZ |
| Position: | Retargeting Evangelist |
| Time period: | October 2007 - April 2008 |
| Description: | Behavioral targeting startup.
• Business development for potential online advertisers • Analyzed client marketing objectives and integrated behavioral targeting into the marketing mix • Performed campaign ROI analysis within client side analytics systemss and FetchBack reporting • Advised clients on ad creative, landing page design and funnel process optimization • Developed a campaign calculator for retargeting CPA/ROI |
| Employer: | Prisma Graphic Corp., Phoenix, AZ |
| Position: | E-Business Development Manager |
| Time period: | June 2006 - October 2007 |
| Description: | High-quality printing, binding and fulfillment company
• Performed competitive and market research for the online printing industry • Developed branding, copy, pricing, packaging, user interface for commercial print website • Implemented back-end support, prepress and production processes for high-volume online orders • Established analytics programs for multiple Prisma Graphic web properties • Redesigned DokShop.com with established conversion goals • Lead a Ranking AZ campaign resulting in Prisma Graphic ranking the #1 commercial printer for 2007 |
| Employer: | TCU Daily Skiff, Fort Worth, TX |
| Position: | Online Editor |
| Time period: | August 2005 - October 2005 |
| Description: | Daily college newspaper with a circulation of 7,000
• Facilitated the development and launch of the TCU Daily Skiff online edition • Developed integrated marketing strategies to promote the web site • Streamlined the content print-to-web process through templating techniques • Trained future employees in basic web design and Adobe Photoshop CS skills |
| Employer: | Wilderness Ventures, San Francisco, CA |
| Position: | Trip Leader |
| Time period: | May 2005 - July 2005 |
| Description: | Outdoor adventure program for teens
• Guided backpacking and river rafting expeditions in northern California • Encouraged self-esteem through trust and group building exercises • Helped high-school kids develop outdoor adventure and survival skills • Evaluated students based on attitude, leadership and communication skills |
EDUCATION
| University: | Texas Christian University |
| Time period: | 2000 - 2005 |
| Degree: | Advertising/Public Relations |
INFORMATION
| Memberships: | Ad2Phoenix Board Member 2007 • AMA Phoenix Member 2007• Refresh Phoenix Member • Gangplank Hacknight Participant • Social Media Club |
Chase's Startups (1)
View allChase is Following (4)
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OpenX
OpenX is an open source advertising community. Their free ad software allows publishers to track statistics and manage their campaigns on one platform.
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JumpBox Inc.
JumpBox provides drop-dead-simple Open Source web application trials and deployments for Mac OS X, Windows, Linux and cloud computing systems. It's a great toolkit for IT admins of all persuasions.
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Slide
New online media startup headed up by the founder of PayPal, Max Levchin. Backed by Mayfield Fund, Blue Run Ventures, Khosla Ventures and the Founders Fund.
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Chase's Contacts (4)
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Andy Hoskinson
Founder of the Ultimate Research Assistant. Helping the world solve the "information overload" problem.
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Aaron Post
Working with company's to develop a Mobile marketing plan unlike anything they have used before. Trying to change the way businesses see the mobile space, contact me if your interested in hearing more.