Caroline Barlerin
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Industries: | Internet |
| Skills: | Business, Entrepreneurship, Leadership, Management, Marketing, Negotiation, Public speaking, Sales |
| Groups: | BASES, Social e-challenge Competition 2009 [inactive], Stanford GSB Entrepreneur Club, [OLD] Social e-challenge Competition 2008 [INACTIVE] |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Getting press, Giving back, Growing my group, Helping members of my groups, Mentoring, Partnering with other groups, Promoting my startups, Recruiting for my startup |
| Schools: | Stanford Business School, Vassar College |
WORK EXPERIENCE
| Employer: | BigTent (www.bigtent.com) |
| Position: | Director of Strategic Partnerships |
| Time period: | December 2008 - Present |
| Employer: | Level Playing Field Institute |
| Position: | Managing Director |
| Time period: | January 2003 - December 2006 |
| Description: | National nonprofit, founded by Freada and Mitchell Kapor, committed to promoting equal access to higher education and ensuring fairness in the workplace through direct service programs, research, advocacy and strategic grant making.
• Provided strategic leadership and vision for organization with 30 employees and a $3.3 million operating budget. Responsibilities included planning, hiring, staffing, board management, budgeting, marketing and research. • Developed organization mission, vision and values, and incorporated them into hiring, performance reviews, marketing, outreach, and grant programs resulting in better employee alignment and increased overall performance. • Selected recipients for $150,000+ of Fairness Fund grant money annually to enable nonprofits to develop programs and promote projects. • Cultivated collaborations with multiple nonprofits, foundations and corporations with goal of increasing brand awareness, funding and the organization’s overall reach. • Launched and directed multi-year study examining why under-represented people leave corporate America. Findings were published in a book and a report and used to develop training tools for companies. • Coordinated 10,000-square-foot, $1 million, environmentally "green" office expansion. Responsibilities included: managing entire project budget, liaising with the architect, acting as the main point person for the contractor, facilitating communication with landlord and overseeing multiple moves for 80+ employees. |
| Employer: | True Brand |
| Position: | Client Director, Business Development |
| Time period: | January 2002 - December 2003 |
| Description: | Boutique branding firm.
• Sold over $400k of business in first year of operation by identifying firm’s core competencies, cultivating relationships and going after real business opportunities. • Created marketing plan and overall business development strategy for the firm. • Developed strategies with senior executives at American Airlines, United Airlines and Safeway in order to identify key business needs. • Directed Dell Computers projects working with their global brand management team to extend their product line and develop new names for their business product offerings. |
| Employer: | Taproot Foundation |
| Position: | Co-founder and Board Chair |
| Time period: | January 2001 - December 2006 |
| Description: | Engages over 5,000 volunteers do provide pro bono services to 500+ nonprofits providing $27.8 million worth of professional services nationwide. Current collaborations with Lehman Brothers, Time Warner, Wells Fargo, Hewitt Associates, McKesson and Deloitte. Current offices in San Francisco, New York, Chicago, Boston and Seattle with roll out planned for Los Angeles and Washington, D.C. in 2008/2009.
• Developed strategy, positioning and branding for the organization developing blue print for how to facilitate a nonprofit branding process. • Lead quarterly national board meetings, managed Executive Committee and facilitated annual leadership retreat with goals of creating and implementing the strategic plan. • Built case to receive $300,000 fellowship grant from Draper Richards Foundation for national expansion. • Oversaw board recruitment and national expansion plan. • Participated in grant selection process in order to determine strongest grantees and best matches for volunteer. |
| Employer: | Landor |
| Position: | Client Director, Business Development; Senior Client Manager; Naming Consultant |
| Time period: | January 1997 - December 2002 |
| Description: | World’s premier brand consulting design firm for the Global 500
• Recruited as youngest member of the Senior Advisory Board based on passion for the business and ability to cultivate business. • Managed business development for global headquarters, an office with over $50 million in annual revenue. Responsibilities included creating quarter sales goals, liaising with marketing communications, managing relationships with prospective clients, assigning project teams and measuring client satisfaction. • Established and managed first national new business team of 15 members. Required developing overall outreach strategy and implementation which resulted in increased sales across all offices. • Expanded client relations with Abbott, Charles Schwab, Dow Corning, FedEx, General Mills, Hormel, Intuit, VISA and NCAA by conducting client surveys and staying in touch with client needs. • Facilitated quarterly WPP Americas Roundtable events in California, Texas and Chicago for over 65 marketing communication sister companies, increasing internal communication and client acquisition. • Developed global brand strategies and managed client relationships with Fortune 100 clients resulting in clients gaining focus and direction for their businesses. • Lead weekly Americas status meetings and created office-wide trainings on new business initiatives in order to share best practices and develop a shared learning organization. |
| Employer: | Katherine Delmar Burke School |
| Position: | Development and Alumnae Relations Coordinator |
| Time period: | January 1995 - December 1997 |
| Description: | Oldest private all-girls elementary school in San Francisco.
• Supervised marketing and execution of $3.3 million capital campaign and $280,000 annual fund drive. • Coordinated special events, managed direct mail campaign and participated in creation of annual report. |
EDUCATION
| University: | Stanford Business School |
| Time period: | 2008 |
| Degree: | Sloan Fellow |
| University: | Vassar College |
| Time period: | 1995 |
| Degree: | Sociology, BA |
INFORMATION
| Memberships: | Judge for the Stanford Social e-challenge Business Plan competition 2004 – 2008
Social Capital Markets Conference, Marketing and Outreach 2008 Women’s Policy Institute Fellow 2004 – 2005 Leadership San Francisco 2004 – 2005 Women’s Leadership Alliance member 2002 – 2004 CARAL Board member – San Francisco, CA 2001 – 2003 National Organization for Women, San Francisco chapter Board member 1998 – 2002 College Bound Foundation Learning Coach 1997 – 1999 Third Wave Foundation Founder and Co-Chair, West Coast chapter 1995 – 1998 |
Caroline is Following (1)
View all
Caroline's Contacts (2)
View all-
-
Bhalchander Vishwanath
Founder and CEO of United Prosperity, IIT, entrepreneur, internet