Bryan Hwang
I live UNconventionally.
| Headline: | Entrepreneur |
| Work status: | Living The Dream |
| Website: | http://www.linkedin.com/in/bryanhwang |
| Industries: | Biotech, Cleantech, Computing, Education, Entertainment, Food and Drink, Gaming, Health, Information Technology, Internet, Lifestyle, Media, Mobile, Nanotech, Real Estate, Retail, Sports, Travel |
| Skills: | Business, Design, English, Entrepreneurship, Event planning, Guerrilla marketing, Investment, Languages, Leadership, Management, Marketing, Negotiation, Product design, Public Relations, Public speaking, Recruitment, Sales, Spanish, Viral marketing |
| Next step: | Produce UNcommon Ideas. |
| Location: | Mountain View, CA |
| Groups: | USC Entrepreneur Club |
| Visas: | United States & Mexico |
| Interested in: | Advising startups, Brainstorming, Consulting opportunities, Employment opportunities, Finding business partners, Finding cofounders, Finding engineers, Finding experts, Finding hot stories, Finding team mates, Getting press, Giving back, Helping friends, Joining a startup, Meeting new people, Mentoring, Offering Expertise, Partnering with other groups, Patenting my idea, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup, Supporting my investments |
| Tags: | accenture, business marketing, business model development, business proposals, campaign manager, classnotes2go, community manager, high tech marketing, idea generation, lead2college, linkedin, los angeles, marketing manager, marketing strategy, mexico, mountain view, mountain view meet up, novateur society, san francisco, santa barbara, search engine optimization, silicon valley marketing, social media manager, social media strategist, usc, usc entrepreneurship club, ventura, website development |
| Schools: | University of Southern California |
FEATURED STARTUP
Lead2College
Lead2College
Teaching high school and college students to live UNconventionally to be UNcommon in their applications.
- Startup type: Company
- Status: Active
- Stage: Profitable
FULL BIO
An UNcommon and UNconventional thinker, Bryan Hwang emigrated from cosmopolitan Mexico City to beautiful Ventura, California in 2000. He graduated with a degree in International Relations Global Business with an emphasis in Global Management in addition to a minor in Business Law from the University of Southern California (USC). During his undergraduate years, he developed 3 successful ventures that led him to become recognized among college entrepreneurs in the areas of business strategy, marketing, and business development. He currently holds the position as Chairman of Novateur Society and President of Lead2College. Today he spends his full time improving student human capital to prepare them for university applications and professional careers. Since 2009 he has helped individually over 1,000 students to become admitted to universities nationwide and has been featured in the Korea Times Los Angeles newspaper for his work.
Ventures & Organizations
Lead2College
Lead2College is a company that offers UNconventional college counseling services to K12-16 students and has successfully led over 1,000 students to top universities.
Novateur Society
Novateur Society is a non-profit foundation, based in Los Angeles, California. We encourage and bring college students together to learn about the complexities of business start-ups, development, and implementation. Our goal is to challenge aspiring entrepreneurs by involving them in business projects that will enrich, empower, and strengthen their business skills. Today our admission to the society is of 20 students per year.
Hwang Innovations
The objective of this start up is to provide a business strategy for local and foreign businesses in the areas of online marketing, export & import, and management. Through these areas, Hwang Innovations has given businesses a chance to venture into global markets. Some of its clients include government contractors and State Farm Insurance offices.
ClassNotes2Go
This venture provides students course packets to study more effectively and efficiently. It is in the process of expanding to 2 Mexican Universities and 1 Spanish University. It has achieved 100,000 online views within 6 months and is contracting marketing agreements with several businesses globally. Today ClassNotes2Go is available at over 50 California colleges facilitating the learning of complex academic subjects.
WORK EXPERIENCE
| Employer: | Accenture |
| Position: | Analyst |
| Time period: | January 2012 - Present |
| Employer: | Lead2College |
| Position: | Online Marketing Specialist |
| Time period: | March 2011 - September 2011 |
| Description: | Lead2College (www.Lead2College.com) is a side service of ClassNotes2Go that offers college counseling services to K12-16 and has successfully led students to top universities worldwide.
• Optimized website search-ability increasing traffic by 37% in a quarter. • Originated email marketing campaigns with high click through rate and minimal opt out rate. • Prepare PR campaigns to generate 'buzz' including press releases and news interviews. • Reallocate media spend based on higher performing channels. • Segmented raw data and optimized PPC campaigns towards traffic and user-registration. • Analyzed and implemented PPC A/B Testing for conversion rate optimization. • Managed a $3,000 online ad budget for PPC campaigns and SEM campaigns. • Achieved a 62% growth in PPC lead generation contributing to company growth of 42%. |
| Employer: | Hwang Innovations |
| Position: | Marketing Analytics Consultant |
| Time period: | December 2010 - April 2011 |
| Description: | Hwang Innovations was a community project that provided digital marketing and online marketing strategy integration services to start ups and small businesses.
• Program planning and implementation of social media, email and search marketing. • Developed quarterly deliverables with website and campaign data analysis. • Management of SEM, SEO, conversion optimization, and marketing automation. • Integration of CRM for product marketing and brand engagement. • Provided service to top industry companies and start-up businesses in SF and LA. • Analyzed Churn Rate, CLV, ARPU, and CAC to improve feasibility of business operations. • Developed product-launch mechanisms and provided industry knowledge. |
| Employer: | Novateur Society |
| Position: | Chairman & Founder |
| Time period: | May 2009 - December 2012 |
| Description: | Novateur Society (www.NovateurSociety.com) is a non-profit foundation, based in Los Angeles, California. We encourage and bring students together to learn about the complexities of business start-ups, development, and implementation. Our goal is to challenge aspiring entrepreneurs by involving them in business projects that will enrich, empower, and strengthen their business skills.
• Developed proposals to gain sponsorship from businesses and entrepreneurship programs. • Conducted meetings for high school students to teach the art of starting-up businesses. • Increased professional sponsorship to host Novateurs for one-on-one shadowing and Q&A. • Networked with entrepreneurs to bring speakers and resources for current members. • Review plans and applications of mentors as well as interview potential officers nationwide. • Worked closely with programmers for the development of mobile conferencing application. |
| Employer: | ClassNotes2Go |
| Position: | Marketing Manager |
| Time period: | January 2009 - December 2011 |
| Description: | ClassNotes2Go (www.ClassNotes2Go.com) is a company based on a could that provides studying materials to college students world-wide through a cloud platform.
• Managed cross-functional teams during business expansion in 46 college campuses. • Researched and designed B2C marketing campaigns lowering customer acquisition costs. • Improved brand awareness campaigns in Brazil, Chile, Spain, Italy and Mexico. • Executed Split Testing to improve website layout and conversion rates to 1.2%. • Developed SAS platform for delivery of materials and API functionality with CRM. • Launched products and engaged in product development through feedback mechanisms. • Implemented lifecycle marketing and analyzed data for transactional use in buying cycles. |
EDUCATION
| University: | University of Southern California |
| Time period: | 2007 - 2011 |
| Degree: | International Relations Global Management, BA |
INFORMATION
| Sports: | Crossfit |
| Hobbies: | Food & Drinks |
| Clubs: | USC Entrepreneurship Club |
Bryan's Startups (2)
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Lead2College
Teaching high school and college students to live UNconventionally to be UNcommon in their applications.
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Bryan is Following (1)
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oDesk
oDesk enables both buyers and providers of tech services to build business relationships around the world. This is possible due to a pay by the hour service which eases the lives of providers and buy...
Bryan's Contacts (3)
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Rade Glomazic
Currently a Doctoral candidate in Political science at the European Center for Peace and Development of the UN University of Peace. Have over ten years of professional experience working in socio-economic development activities and int. cooperation
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Steven Ham
Masters in Marketing from Sciences Po Paris, BS in Economics & BA in International Relations from University of Southern California, Head of Online Marketing at Kaplan International since 2007, European Account Manager at EsearchVision for 8 months.
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Trevor Kaufman
Business Administration graduate from University of Southern California and entrepreneur.