Brian Moriarty
English and Political Science graduate from Boston College, with MA from Wake Forest University. Pursuing PhD at University of Virginia and working as Associate Director for Communications at Business Roundtable Institute for Corporate Ethics.
| Headline: | Inventor |
| Skills: | Business, Marketing, Public Relations |
| Location: | Charlottesville, VA |
| Groups: | Ignite Clean Energy (ICE), UVA E*Society |
| Interested in: | Consulting opportunities, Meeting new people, Patenting my idea, Professional opportunities, Receiving feedback |
| Schools: | Boston College, University of Virginia, Wake Forest University |
WORK EXPERIENCE
| Employer: | Business Roundtable Institute for Corporate Ethics, Darden School Foundation, University of Virginia |
| Position: | Associate Director for Communications |
| Time period: | December 2003 - Present |
| Description: | Leading ethics center created by the Business Roundtable—an association of chief executive officers of 160 leading corporations and 18 leading academics from 13 of America’s best business schools.
• Developed and implemented a national public relations and communications strategy that positioned the Institute as a thought leader organization. • Negotiated front-page/cover stories in key publications such the Financial Times and Directors & Boards Magazine. Serve as primary media contact/spokesperson for the Institute. • Prepare Institute leaders and experts to communicate key messages in interviews—efforts that garner regular positive media coverage in leading outlets such as Fortune, CFO Magazine, NPR Marketplace, MSNBC, ABC News, New York Times, BBC World News, and CNBC • Manage the Institute Web site and implemented search engine optimization best practices resulting in Top 10 Google rankings for “corporate ethics.” • Author articles, book chapters, speeches, talking points and presentations for Institute leadership. • Coordinated two symposia bringing together senior corporate executives; academic, consulting, and association thought leaders; and representatives from investor, employee, and other stakeholders. • Initiated and managed the Institute’s internship program in conjunction with the University of Virginia, increasing production capacity for key projects. Identified, hired and supervised interns. • Direct marketing efforts and assist in the planning and execution of ethics seminars for Business Roundtable CEOs, senior executives and custom program clients. The CEO Ethics SeminarTM is the preeminent forum for chief executives to share best practices regarding ethics with peers. • Manage design and production of all Institute publications including the Book Series in Ethics and Leadership published by Yale University Press. Develop external communications and media relations materials for special events and research projects. Manage vendor relationships relevant to communications and marketing. |
| Employer: | Darden Graduate School of Business Administration, University of Virginia |
| Position: | Magazine Editor and Strategic Communications |
| Time period: | December 2001 - November 2004 |
| Description: | • Co-authored Darden strategic communications plan that led to the school’s first significant advertising campaign and the establishment of the Business Roundtable Institute for Corporate Ethics.
• As editor of Darden Magazine reduced issue costs by 35% while increasing quality and size of the publication. Led first ever data analysis of magazine content, categorizing and cataloguing every story and every individual mention for the previous five years. Resulted in a renewed strategic approach to content. • Led Darden’s efforts in planning the Business Roundtable Institute for Corporate Ethics launch in partnership with Business Roundtable, member executives, business school partners and third party vendors. The launch garnered major media attention, including CNBC, Washington Post, Bloomberg and other major outlets. • Managed Web site content and consulted with Web developers on design and information architecture. The site was recognized as a top 10 business school Web site both years. • Directed survey to identify Darden’s brand discriminators among core audiences and assisted in focusing key messages for marketing. Benchmarked competitors to identify leading practices. • Initiated the first Darden European Case Competition. Built the Darden brand among undergraduate students and faculty overseas, attracting over eighty teams from across Europe to compete in the inaugural event. |
| Employer: | Carter G. Woodson Institute of Afro-American and African Studies, University of Virginia |
| Position: | Teaching and Technology Support Partner |
| Time period: | December 1999 - November 2002 |
| Description: | • Created digital materials in partnership with faculty to enhance their classroom pedagogy.
• Train faculty on use of digital media and develop Web-based collaborative tools. |
| Employer: | Virginia 2020 Science and Technology Commission, University of Virginia |
| Position: | Research Assistant |
| Time period: | December 1998 - November 2001 |
| Description: | • Authored white papers to further the commission’s mission to develop a strategy for gaining a recognized leadership position in science and technology.
• Benchmarked peer organizations, analyzed data and completed research on best practices. |
| Employer: | Religious Studies Department, University of Virginia |
| Position: | Teaching Assistant |
| Time period: | December 1996 - November 1999 |
| Description: | Led discussion sections, graded papers and exams, delivered lectures, advised students, created and maintained course Web sites and email lists in top tier Religious Studies program. |
| Employer: | Babcock School of Management, Wake Forest University |
| Position: | Webmaster and Computer Helpdesk |
| Time period: | December 1994 - November 1997 |
| Description: | Worked with Chief Technology Officer and Public Relations Director to apply a standard design to all documents on the school’s Web site and to make print marketing materials available online, increasing brand consistency and usability. Train faculty, staff and students on use of technology. |
| Employer: | Graduate School of Social Work, Boston College |
| Position: | Administrative Assistant |
| Time period: | December 1992 - November 1995 |
| Description: | • Managed marketing for the school’s continuing education programs. Edited and prepared faculty books, chapters and articles for publication.
• Helped to plan and market (through direct mailing and advertising) the largest annual international conference on HIV/AIDS and social work. |
EDUCATION
| University: | Wake Forest University |
| Time period: | 1997 |
| Degree: | Religious Studies, MA |
| University: | Boston College |
| Time period: | 1990 |
| Degree: | English and Political Science, BA |
| University: | University of Virginia |
| Time period: | 1996 - Present |
| Degree: | Religion and Literature, PhD |
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Lauren Moriarty
Literature and Language graduate from University of North Carolina - Asheville, with MSc from Simmons College. Currently working as Principal at Painted Screen Interactive.