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Brian Bowman

Fine Arts graduate from Purdue University. Currently working as Chief Marketing Officer at Reply.com.

Headline: Entrepreneur
Skills: Business, Management, Marketing
Interested in: Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup
Schools: Purdue University System - Purdue University

WORK EXPERIENCE

Employer: Reply.com, San Ramon, CA
Position: Chief Marketing Officer
Time period: October 2006 - Present
Description: Responsible for strategic and operational management of marketing and product.
• Drive growth and P&L management of online acquisition channels: SEM, SEO, Online Media, and email.
• Helm the daily management of conversion, retention and re-acquisition of customers.
• Achieved and sustained 200% increase in lead volume with a 40% reduction in cost per lead.
• Implemented an internal Strongmail email solution, reduced costs $500K / year and increase email performance.
• Identified, closed and managed partnerships with large and small companies in Real Estate and Automotive verticals in a fast-moving and unpredictable marketplace.
• Grow a network of hundreds of sites, including features, functionality, user experience, A/B testing and analytics.

Employer: Yahoo.com, Sunnyvale, CA
Position: Vice President Community
Time period: December 2005 - July 2006
Description: Responsible for a $36M P&L and a staff of 102. Oversaw product strategy, operating metrics and user experience.
• Led global planning, positioning and product development for Yahoo Groups, 360, Yahoo Photos and Avatars.
• Implemented Yahoo 360 product enhancements to achieve +80% in users and +40% in pageviews / user.
• Led strategy, segmentation and planning for new Yahoo Groups including blogging, identity, ratings and reviews.
• Principal in creating social media advertising solutions to brand advertisers.
• Led PR, market research and competitive analysis to establish market awareness for products.

Employer: Infospace.com, Seattle, WA
Position: Vice President Marketing and Product (Search & Online Yellow Pages Division)
Time period: December 2004 - October 2005
Description: Responsible for marketing, product planning, product management and user experience. Managed 40 employees.
• Led product vision, planning and development of local, web and mobile search products including the re-launch of dogpile.com, switchboard.com and strategy for Moviso.com, a direct-to-consumer mobile ringtone and games site.
• Secured + 300% in online media spending by lowering CPA and returning $1.40 for every $1.00 spent.
• Implemented user-centered model of design and marketing with personas, heuristic and segmentation analysis.
• Created IDEAS process to empower employees to participate in operational planning.
• Created an analytic department to understand, track, and interpret financial, product and marketing metrics.
• Led PR, market research and competitive analysis to heighten market awareness for products.
• Search and directory spokesman for press, industry analysts and tradeshows.

Employer: Match.com (Interactive Corp), Dallas, TX
Position: Vice President Product Management & Customer Care
Time period: March 2003 - October 2004
Description: Responsible for product development, user experience, product planning, pricing, analytics and customer care for Match.com, the worldwide Leader in subscription online dating. Managed 20 employees.
• Oversaw Match 5.0 strategy and positioning, which resulted in a +30% in revenue, +67% in registrations and voted the top 10 most successful product launches by Advertising Age.
• Oversaw user-experience, product strategy, roadmaps, market segmentation and business requirements.
• Launched Match Friends social network contributing to a +22% in registrations and +2% in subs.
• Identified business networking opportunity, pitched to Barry Diller, assisted in M&A of ZeroDegrees.com.
• Created IDEAS process to empower employees to participate in operational planning.
• Created analytic department to understand, track and interpret metrics, provided ~$10M in incremental revenue.
• Optimized interface and information architecture to achieve a +55% in subscribers and a +65% in registered users.
• Promoted to manage customer care P&L and reduced $11M budget 33%.
• Successfully shutdown Kiss.com, resulted in savings of 20K subs and $390K in monthly revenue.

Employer: The Walt Disney Company, Burbank, CA
Position: Vice President / General Manager ABC.com; Director of New Media, Disney Channel, Burbank, CA
Time period: March 1998 - November 2001
Description: Vice President / General Manager ABC.com (1999 - 2001)
Responsible for a $30M P&L and staff of 80. Managed the ABC Television Network’s online business.
• Created first profitable online division for Disney by developing strategies for product development, sales, and business development, resulting in a +200% in revenues with a 300% reduction in operating loss.
• Crafted product and marketing strategy which resulted in 210% increase in users and 50% increase in pageviews.
• Managed ABC Network’s first integrated ad sales “upfront,” closed $10M in online advertising deals.
• Developed “Who Wants to Be a Millionaire” online and wireless games and achieved annual revenues of $9M.
• Oversaw development of 50+ primetime and daytime Web sites including: Oscar (2001, 2000), “Who Wants to Be A Millionaire,” Primetime Emmys, Daytime Emmys and American Music Awards (2001, 2000)
• Launched “Shop-the-Soaps” an e-Commerce business between ABC and Home Shopping Network.
• Successfully negotiated with Academy of Motion Picture Arts and Sciences to extend the rights to the Oscars.
• ABC and Oscar PR spokesman, conducted TV appearances (CNN, MSNBC, Access Hollywood, WABC), speaking engagements at 20+ trade shows and interviews with 100+ print publications (WSJ, USA Today).

Director of New Media, Disney Channel, Burbank, CA (1998 - 1999) (Promoted to helm ABC.com)
Established product strategy and user experience for 100+ Web sites, managed a team of 12.
• Developed online concept, oversaw technical development and launched ZoogDisney; an enhanced-TV, social network blending TV and online, resulted in increased TV viewer loyalty, +1000% pageviews and 1.25M.
• Built PlaylHouseDisney.com, an innovative, flash-based online experience for pre-school kids and their parents.
• Forged relationships with TV executives and show runners to establish TV-Internet convergent programming.

Employer: Cybernautics, Sausalito, CA (Acquired by USWEB / Now marchFIRST)
Position: Vice President Operations & Executive Producer
Time period: December 1996 - November 1997
Description: Managed P&L of a 15-person professional services Web development team.
• Developed interactive strategies, market segmentation and execution of brand Web sites for eBay, CBS, Universal Studios, Silicon Graphics, Liquid Audio, ICTV, NetChannel, Rocket Science Games, Farcast and Netiva
• Participated in acquisition by USWeb by streamlining corporate strategy on SEO and SEM optimization.

Employer: Turner Broadcasting, San Francisco, CA (Acquired by Time Warner)
Position: Director of Product Management
Time period: December 1995 - February 1997
Description: Responsible for strategy, product planning and consumer experience for Cartoon Network World; a kids-based social network with avatars, email, IM, message boards, token economy and digital goods.
• Established creative, technical and product specs, researched and interviewed partners and negotiated contracts.

Employer: MetroLight Studios, Los Angeles, CA
Position: Director of New Media; Senior Technical Director; Digital Artist
Time period: December 1990 - November 1995
Description: Director of New Media (1993-1995), Senior Technical Director (1993-1993), Digital Artist (1991-1993)
Proposed and implemented an interactive television (iTV) and PC professional services visual effects division which generated a profit within first six months of operation with a staff of nine.
• Managed creative development and production for Time Warner’s Full Service Network, US West’s Omaha ITV trial and "The Mask" interactive CD-ROM comic book.
• Created 3D computer animation for feature films, commercials and theme park rides.

Employer: Wavefront Technologies, Santa Barbara, CA
Position: Technical Support Engineer
Time period: December 1989 - November 1991
Description: • Managed technical support and assisted with product marketing for Asia Pacific. Worked for six months in Tokyo to establish Wavefront Japan's technical support division.

EDUCATION

University: Purdue University System - Purdue University
Degree: Fine Arts , BA

INFORMATION

Memberships: • CircleBuilder.com a networking and management platform helping faith-based organizations improve their capacity to organize, manage, promote, and recruit – 2007.
• AffinityCircles.com a social networking platform to enable members from alumni, student groups and professional associations to build and maintain personal and professional connections – 2007.
• RottenTomatoes.com a movie-goer destination with community and reviews. Acquired by IGN in 2003.
• RealityCentral.com introduced upstart cable network to potential investors – 2002.
• TecSpotter.com matched investors with qualified early stage technology startups - 2002.
• As Chair of the Industry Relations Committee for the Interactive Television Alliance, I spearheaded industry-wide initiative for emerging technologies between advertising and interactive agencies – 2002.
Brian Bowman

Brian's Startups (1)

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  • Reply.com

    Reply.com

    Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for compl...

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