Brandon Fluharty
Account Executive, SNN Local News 6
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Industries: | Media |
| Skills: | Business, Marketing, Sales |
| Location: | Sarasota |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Brainstorming, Consulting opportunities, Finding business partners, Finding cofounders, Finding engineers, Finding team mates, Getting press, Learning about entrepreneurship, Meeting new people, Partnering with other groups, Patenting my idea, Professional opportunities, Providing services to startups, Raising money, Receiving feedback, Sharing my projects, Starting a company |
| Tags: | branding, consultant, sarasota, tampa bay, television advertising, TV |
| Schools: | Long Island University - C.W. Post Campus, University of Tampa |
FULL BIO
Helping businesses grow and media reps become brand builders via technology and a simple, yet effective systematic approach
WORK EXPERIENCE
| Employer: | SNN Local News 6 (LDB Media, LLC) |
| Position: | Account Executive |
| Time period: | April 2009 - Present |
| Description: | 24 HR hyper-local news station offering attractive opportunities for local and national companies to reach a large audience in an affluent market |
| Employer: | Herald-Tribune Media Group – A New York Times Company / Sarasota, FL |
| Position: | Multimedia Group – Recruitment Marketing Consultant |
| Time period: | September 2008 - April 2009 |
| Description: | > Drive online recruitment sales initiatives aimed at helping Human Resources managers of large companies in the Southwest, Florida region meet their recruitment needs by leveraging products and services from the partnership between The New York Times and Monster.com.
Selected Achievements: · Since joining the company in October, 2008, have helped Sarasota Herald-Tribune become the leading New York Times Regional Group newspaper in Florida and second in the country in Monster sales · Increased Monster-only revenue for Sarasota by 585% in Q4, 2008 · Implemented effective e-mail marketing campaigns helping our team to reach new clients outside of Sarasota's immediate DMA and close accounts in areas such as Ft. Lauderdale, Stuart and Largo · Developed strategies that have helped turn Sarasota's recruitment group into a highly efficient, fully autonomous, two-person team |
| Employer: | Creative Loafing / Sarasota, FL |
| Position: | Alternative News Weekly - Account Executive |
| Time period: | July 2008 - September 2008 |
| Description: | > Sold cross-media platforms to local and national accounts, aimed at enhancing visibility and achieving marketing goals
> Assisted clients with effective advertising execution and maximizing their ROI through bold visual design, creative copy-writing, strategic placement and key timing of each ad |
| Employer: | Scratch Music Group / New York, NY |
| Position: | Music Marketing Agency - Account Manager / Music Marketing Consultant |
| Time period: | August 2006 - June 2008 |
| Description: | > Oversaw custom music solutions for Scratch Music Group’s major global accounts - Gucci, Royal Caribbean Cruise Lines, Wet Seal, Crunch Fitness and Beaches Resorts
> Led and facilitated five production teams to produce monthly deliverables and projects for each account > Utilized superior client service, organizational skills and management acumen to grow existing accounts > Developed and maintained relationships to sell SMG's services and products to key, new accounts through sales calls, marketing tools and custom presentations across retail, airline and entertainment verticals > Built and grew a large sales pipeline using Salesforce CRM software > Launched savvy marketing and e-mail campaigns aimed at increasing visibility and selling SMG's services > Other related skills developed: research & development, budgeting, invoicing, advanced music software applications for both Mac and PC Selected Achievements: · Managed accounts equaling 53% of SMG's total revenue stream ($1,350,000+ annually) · Won Wet Seal account in first two months of adding sales to list of responsibilities · Assisted SMG's sales team in late 2007 to upsell Crunch Fitness account into a DJ booking and music consulting program which raised revenue for that account from $40,000 / year to $150,000 / year · Set up SMG's sales team to upsell Royal Caribbean account into a music programming and DJ certification program which increased revenue for that account by 17.5% in Q2, 2008 · Spearheaded the launch of Scratch DJ Academy at Beaches Resorts in May, 2008 (two properties in Jamaica and one property in Turks and Caicos) |
| Employer: | Coastal Soccer USA / Long Island, NY |
| Position: | Youth Soccer Training Organization - Manager, Player Development |
| Time period: | December 2002 - July 2006 |
| Description: | A former player with experience in Europe, turned trainer, turned soccer marketing professional, I helped Coastal Soccer:
> Develop company's proprietary "Skills and Concepts" that gave Coastal its distinct competitive advantage and branding tool > Create and lead company's Player Development Division, continually growing enrollment for personalized training programs by 60% each season > Grow from four employees to 50+ in under four years by contributing to the company's Human Resources efforts > Develop a reputable name as the leading youth soccer training company in the highly competitive Long Island market through aggressive and highly innovative marketing, branding and sales strategies - mixed with superior on-field training, coaching and team management |
EDUCATION
| University: | Long Island University - C.W. Post Campus |
| Time period: | 2000 - 2002 |
| Degree: | School of Education, Health & Physical Education |
| University: | University of Tampa |
| Time period: | 1996 - 1998 |
| Degree: | School of Business, International Business |
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