Boon Koo
Geography/Environmental Studies graduate from UCLA, currently pursuing MBA at UC Irvine. Last worked as Search Marketing Consultant at PurpleClick Media, Singapore.
| Headline: | Startup Member |
| Skills: | Business, Marketing |
| Groups: | 2009 Business Plan Competition at The Paul Merage School of Business (Closed) |
| Interested in: | Finding team mates, Meeting new people, Professional opportunities, Recruiting for my startup |
| Schools: | University of California System - Irvine, University of California System - Los Angeles |
WORK EXPERIENCE
| Employer: | PurpleClick Media, Singapore |
| Position: | Search Marketing Consultant |
| Time period: | September 2008 - November 2008 |
| Description: | Guided seasonal marketing communications plan and acquired new customers for Google and Yahoo! Southeast Asia SEM (search engine marketing) agency.
• Produced new product marketing PowerPoint sales kit. Wrote press releases, client case studies, and company e-newsletters. • Helped clients attract new customers by developing customized online search marketing strategy. • Prospected and conducted sales appointments. Signed new clients. Grew company list of new customer leads. |
| Employer: | Evidant Corporation, Laguna Hills, CA |
| Position: | Product Marketing Intern |
| Time period: | April 2008 - June 2008 |
| Description: | Managed online marketing activities and researched competitive landscape to target new partners and clients for business intelligence software company.
• Created marketing copy and materials for affiliated partner to build brand awareness in East Coast region. • Designed Crystal Reports applications to be integrated into existing software suite. New features facilitated analysis and explanations of IT data for C-level executives. • Established quality control measures to ensure software development reached milestone dates with fewer known issues. |
| Employer: | Maritz, Inc., Torrance, CA |
| Position: | Web Project Manager |
| Time period: | August 2005 - May 2008 |
| Description: | Oversaw planning, development, and quality control of multiple $30,000-$150,000 interactive projects delivered through the Internet, employee conferences, and consumer-facing events for interactive marketing company.
• Managed cross-functional teams of creative directors, writers, Web programmers, marketing coordinators, and third-party vendors to deliver training modules and product launch events. Deliverables led to more cost effective sales force product education and increased customer loyalty for Toyota, Lexus, and Honda clients. • Identified consumer behaviors and trends through analyzing Web data and reports. • Assessed and resolved critical path issues to meet project milestones. Identified and resolved conflicts within and between project teams. • Gathered and scoped requirements for multiple projects. Budgeted resources and schedules to maximize operational efficiency. • Supervised internal initiative to centralize and streamline business unit’s data using SharePoint Services. Created user training manuals. Led multiple group training sessions to quicken adoption and ease transition. |
| Employer: | CraneMorley, Inc., Long Beach, CA |
| Position: | Project Leader |
| Time period: | June 2004 - July 2005 |
| Description: | Produced and managed development of $30,000-$65,000 Flash-based performance improvement and training programs for automotive instructional design firm.
• Assisted in creating budget for RFP (request for proposal) bids. • Managed teams of Flash developers, Web programmers, subject matter experts, and quality control personnel to deliver training modules for Honda and Mazda’s sales associates and technicians. Deliverables consistently stayed 15-25% within budget. • Collaborated with clients to address project scope changes. Good relations led to praise and client retention. |
| Employer: | Long Beach State University, College Extensions Services, Long Beach, CA |
| Position: | Senior Media Production Specialist |
| Time period: | October 2002 - June 2004 |
| Description: | Designed and developed online courses for university distance learning program.
• Supervised professors and instructors to expand classroom learning on the Internet. Assumed instructional designer role to facilitate transfer of learning materials online. • Created marketing solutions that led to increased enrollment and increased demand for new online courses. |
| Employer: | Quisic Corporation, Marina del Rey, CA |
| Position: | Production Supervisor |
| Time period: | January 2000 - January 2002 |
| Description: | Created interactive online and CD-ROM training modules for Lexus, United Airlines, and Kyocera clients at multimedia design company.
• Shortened production deadlines by creating improvements to development workflow process. Identified project inconsistencies and implemented solutions to quality control issues. • Learned and applied new development software while working on multiple projects. Helped reduce training costs for employer. |
EDUCATION
| University: | University of California System - Irvine |
| Time period: | 2009 |
| Degree: | Marketing, MBA |
| University: | University of California System - Los Angeles |
| Time period: | 1998 |
| Degree: | Geography/Environmental Studies, BA |
INFORMATION
| Hobbies: | • Interests: Marketing Association club member, Challenge-4-Charity volunteer, Business Plan Competition participant, Polaris Investment Competition participant.
• Personal Interests: Managing personal finances; reading articles on BNET.com; playing basketball, golf, tennis; performing yoga; sketching T-shirt designs, Twittering. |
Boon's Startups (1)
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TLS - MyJobChemistry
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