BJ Deng
| Headline: | Entrepreneur |
| Website: | http://www.serenenergy.co.uk |
| Skills: | Business, Contracts, Copyrights, Corporate, Editing, English, Entrepreneurship, Intellectual Property, Languages, Law, Leadership, Patents, Trademarks, Writing |
| Location: | COO |
| Groups: | Berkeley-Stanford CleanTech Conference, CUTEC |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Tags: | china, clean tech, renewable energy, swansea |
| Schools: | Swansea University |
WORK EXPERIENCE
| Employer: | Seren Energy Ltd |
| Position: | Operations Manager |
| Time period: | May 2007 - Present |
| Description: | Seren Energy is specializing in renewable energy and low carbon technologies. The focus is on general energy consultancy and wind energy development. We are involved at all stages of renewable energy developments, acting as consultants and planning agents at the initial stages, and project managers and installers during construction. I am responsible for running and managing the Seren Energy Operations Department. I am also responsible for the new solar project sourcing high quality solar thermal panels from China. |
| Employer: | EnergyTech Ltd |
| Position: | Operations Manager |
| Time period: | November 2006 - May 2007 |
| Description: | EnergyTech Ltd is company working in the field of renewable energy and low carbon technologies. I was responsible for running and managing the EnergyTech Operation Department and project managing other services and departments as required, including the SolarCity Project. The Solar City Project draw funds from the Objective 1 programme. It aims to increase the uptake of solar hot water systems in the South Wales area and to foster local economic development by creating a demand for solar heating goods and services. I was involved in the research of solar and other low carbon solutions in developing countries including China. |
| Employer: | Moomi Ltd |
| Position: | IT/Project development Manager |
| Time period: | June 2004 - November 2006 |
| Description: | Moomi is a company based in Wales selling compact quiet distinctively-styled PCs suitable for home entertainment systems or the office. Moomi has designed its own PC cases in Perspex, and also sells cases from other manufacturers. As a system builder: we take the ‘barebones’ cases and add components and software to build complete systems. My role was concentrated on helping the company to setup the next generation business automation software including: Back End Business Operation; Real-time Integration with Back End Accounting/Operations; Online Account Management (B2B/B2C); Online Customer Login/Security, Multiple Online Payment Terms & Methods; Online Order Management (B2B/B2C); Real-time Online Order Status and Online Shipment Tracking; Online Inventory Management; Online Reports and Statistics. I went to a trade mission to china arranged by International Business Wales (IBW) to establish project with Chinese company. |
| Employer: | Technocamp |
| Position: | IT tutor |
| Time period: | March 2004 - April 2004 |
| Description: | This initiative was a pilot developed by Swansea University in association with Microsoft. Local schools from the Swansea Bay area each selected four pupils from Year 10 (14/15 years) who were currently studying IT at GCSE level. The pupils were introduced to a range of IT subjects not included in the current school curriculum. The programme included sessions in Digital Imagery, Graphics and Games Technology, Internet Systems and Simulation. |
| Employer: | Newton press Inc. |
| Position: | Science editor |
| Time period: | January 1999 - October 2001 |
| Description: | Newton Press, Inc is an international scientific journal publisher launched in 1981 in Japan, has a high international reputation with Taiwan, Korean, Italian, Spanish and Chinese version, the Chinese version is partner with Science World in china (part of the Chinese Academy of Sciences). It deploys full page illustrations and photos, with front-line researchers interviewed by the local science editor. I have published a few articles in the area of nuclear energy, physics and bio-engineering etc. |
EDUCATION
| University: | Swansea University |
| Time period: | 2002 - 2004 |
| Degree: | Computer Science, MSc |
| University: | Swansea University |
| Time period: | 2007 - Present |
| Degree: | MBA |
PUBLICATIONS
| Articles: | Following several years working in renewable energy/low carbon technologies in Seren Energy B J Zijun Deng returned to university to study for an MBA, which is due to finish in June 2008.
Seren Energy, see www.serenenergy.co.uk, specialises in wind energy and renewable energy advice. This includes the development of wind turbine schemes, the preparation of planning documents, and guidance on energy conservation and generation for landowners, local authorities and businesses. They are involved at all stages of renewable energy developments, acting as consultants and planning agents at the initial stages, and project managers and installers during construction. Their consultancy team is able to advise on energy conservation and generation with respect to a wide range of applications. In most cases, the fees are more than covered by the savings or generation potential that is identified. Seren Energy are committed to carrying out our business with a sense of responsibility, and will develop successful renewable energy schemes in order to combat the negative effects of global warming and help meet government targets. As a result of this they have been considering expanding their business into the distribution of solar hot water panels. They identified China as the source for these panels. First a business plan was produced which was subsequently submitted into a competition arranged by the Lancaster China Management Centre (LCMC), see Lancaster China Management Centre. On Friday 25th April, the Lancaster University Management School, through the LCMC hosted the semi-final of an important competition for those with ideas to develop business between China and the UK. The competition is for teams of Chinese students from around the world (though mostly in the UK) and involves them presenting business plans at what is a 'Dragon's Den' style event. The LCMC are hosting, in collaboration with the competition organisers – the China Innovation & Development Association, UK (CIDA UK) and the British Society of Chinese Entrepreneurs - the semi-final of the competition for the eight best plans. The final is scheduled for late June 2008 and will take place in London. The Seren Energy business plan was successful in the semi final and is now in the final. Zijun (BJ) Deng, a Seren Energy Ltd (www.serenenergy.co.uk) employee studying for a MBA in Swansea University has a developed the business plan to bring Chinese manufactured low-carbon energy equipment to UK businesses. Professor Andrew Henley, Head of the School of Business and Economics, says "I am delighted that our international student has made it successfully through the final of the China Innovation Development Association competition at Lancaster University. The standard of this highly original business proposal from Swansea is seen in the quality of the teams from the other competing institutions. I wish him well in the final." Professor Michael Adams, Chair of Finance at Swansea University's School of Business & Economics also says "The achievement of one of our students in getting to the semi-final of this high profile business competition is an excellent result and reflective of the high quality students that we now have studying on our business, economics and management courses at Swansea University. My colleagues and I wish him the best of luck in the next stages of the competition." Steve Hack, Director of Seren Energy, based in Clydach said, “This result is the consequence of much hard work and research carried out by BJ and clearly indicates that there are business opportunities in the environment sector.” The full programme for the day is attached below: Programme: Entrepreneurship Competition Semi-final The Panel of Judges are: - Professor David Brown, Chair (Professor of Information Systems and Director of the Lancaster China Management Centre) - Mr Vince Cunningham (China Business Adviser, China-Britain Business Council) - Mr Richard Barnsley (International Commercial Manager, HSBC Bank PLC) - Dr Xiangyu Sheng (Associate Director, Scott Wilson, Cambridge) - Mr Mark Underwood (Weldspares Ltd, Warrington) - Dr Nigel Lockett (Brunel University Business School) ENDS |
INFORMATION
| Sports: | Windsurfing, swimming
1994-1997 Member of Championship football team of South China University of Technology 1988-1994 Member of Shenzhen young football team 1992 Brass medal in Chinese Young Championship football competition in Hunan province |
| Hobbies: | Piano (Diploma of Level Three awarded by Shanghai Institute of Music)
Member of The Swansea Philharmonic Choir with over 100 members. |
| Memberships: | Bwea, BNI, |
| Awards: | 2008 The 2008 China-UK Entrepreneurship Competition, entered the final (top 4), this competition is the first which has involved direct support from the Chinese Government. The competition is being organized jointly by the China Innovation and Development Association UK and the British Society of Chinese Entrepreneurs, and is supported by a number of sponsors including the China-Britain Business Council (CBBC) and the Lancaster China Management Centre.
2007 Winner of Student Enterprise '07 (Bath University) Elevator Pitch Competition 2003 University of Wales Swansea scholarship 1997 - 1998 First class Academic scholarships of South China University of Technology (The price will cover the entire tuition fee) 1996 - 1997 Winner of Mathematics Modelling with computer solving competition, South China University of Technology |
BJ's Startups (1)
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Seren Energy
We are a new team created within an established company, which has been trading since 2003, specialising in renewable energy. Our focus is on general energy consultancy and wind energy development.
BJ's Contacts (4)
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Ling Ge
Research fellow at Imperial College London. UK-based entrepreneur, quantum computer scientist, modeller and salsa dancer at Oxford University.
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Xiaodong Li
Chinese, 27, PhD student in Stem cell biology at Imperial College London, MSc degree from Imperial College London, BSc in Biochemistry. Tanaka Business School 2007 Technology Venture Fellow, 2007 China Future Leadership--Harvard conference membe...
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