Bill Oakes

Employer:	Collins Computing
Position:	sr. director, marketing
Time period:	June 2007 - March 2008
Description:	Bill is an individual contributor responsible for all marketing activities for this small-medium business-focused accounting VAR. He is responsible for development of sales collateral, marketing awareness, website look and feel as well as content, partnerships, and awareness events.

Employer:	California Dive Center, Inc.
Position:	President
Time period:	January 2002 - March 2007
Description:	Bill launched a new company in the dive business – one that brought the features of a design store to the dive industry. Using the latest in marketing concepts, CDC established a powerful website with a strong presence in Google, Yahoo, and MSN. CDC used a variety of marketing styles and had a wrapped vehicle directly responsible for many of its diver acquisitions. The CDC team was widely viewed as the friendliest and most knowledgeable staff and Instructor team in the Bay Area. Prior to selling the business in 2007, California Dive Center accomplished the following: - Fastest dive center to achieve 5-Star status (Professional Association of Dive Instructors (PADI) - First Bay Area dive center to receive National Geographic Dive Center accreditation - Top 26 industry websites in US (Divers Click) - Top 15 dive centers in US for 2005 (Dive Equipment Marketing Association (DEMA) - Top 100 dive centers worldwide (PADI) - Recipient of the prestigious Environmental Achievement Award from Project AWARE not once, but three years in a row – the only dive center worldwide to do so - Recipient of Proclamation from City of San Bruno for its environmental achievements - Better Business Bureau Honor Roll member from 2002-2006 - Three CDC dive Instructors received international accolades from the dive industry - Seven CDC dive Instructors, with international assistance, helped rebuild a village in Sri Lanka as part of a tsunami relief project

Employer:	Menta Software, Inc. /GraphOn Corporation
Position:	Vice president, marketing
Time period:	January 2000 - December 2001
Description:	Bill’s team was responsible for establishing marketing strategies and directing all marketing activities for this international software company focused on delivering the interface of a Windows application to an Internet client. Their deliverables included: developing objectives, policies, plans, and programs for all marketing activities (both online and offline), tracking the success of all marketing programs, and continually evaluating and adjusting marketing strategies to meet changing marketing and competitive conditions. - Created positioning against market leader, attacking its weak market segments - Managed advertising and promotion expenditures through a $2.5 million budget - Refocused engineering company to customer-oriented company, resulting in product roadmaps oriented towards achieving sales with targeted market segments - Launched flagship product (WinToNet®), web site, collateral with excellent coverage in industry trade journals With Menta Software’s acquisition by GraphOn, Bill’s team was responsible for establishing marketing strategies and directing all marketing activities for this software company focused on delivering the interface of a Windows® or UNIX® application to an Internet client. Their deliverables included: developing objectives, policies, plans, and programs for all marketing activities (both online and offline), tracking the success of all marketing programs, and continually evaluating and adjusting marketing strategies to meet changing marketing and competitive conditions. - Created positioning and branding of two products under one product line - Created “look and feel” standards for all collateral and web site - Managed advertising and promotion expenditures through a $1.5 million budget. - Launched new product line and web site

Employer:	Novell, Inc.
Position:	Director, network applications marketing (Novell Product Marketing)
Time period:	January 1999 - December 1999
Description:	Bill’s team was responsible for all aspects of marketing and product management for three product lines, and was tasked with creating the “why” for these products and Novell. - Created Novell’s positioning in the application server space - Successfully positioned three product lines, resulting in 50% increase in sales

Employer:	Novell, Inc.
Position:	Director, alliance marketing (Novell Marketing)
Time period:	January 1998 - December 1999
Description:	Bill’s team was responsible for all activities in strategic accounts relating to developing, implementing, and measuring joint marketing with named Novell partners to enhance both future and near term Novell revenue production. They also evangelized Novell and Novell products to named partners and their customers. - Created first Novell worldwide tours with specific hardware partners, driving continuity of messaging with all continents - Saved Novell over $2 million dollars in donated hardware costs (IBM) - Created the first multi-partner caching solution, which eventually resulted in a new subsidiary created in 2000 focused on partner caching solutions, Volera®

Employer:	Novell, Inc.
Position:	Director, business development (Novell Legal)
Time period:	January 1995 - December 1997
Description:	As an individual contributor, Bill was responsible for working with key Novell partners on business planning, statements of work, contractual issues, technology exchange, and executive communication. Bill also handled Intellectual Property (IP) analysis, negotiation, and contractual issues for external requirements (licensing, acquisition of technology, etc.) for Novell Business Units. - Negotiated the business agreement, strategic development agreement, and term sheets for the Novell/Oracle relationship, as well as facilitated the management of the relationship, resulting in $20 million dollars in incremental revenue in 1996

Employer:	Novell, Inc.
Position:	Senior manager and acting director, strategic partner programs
Time period:	January 1995 - December 1995
Description:	Bill’s team was responsible for extending the Novell Database Partner Program (below) to cover Novell Storage Management System (SMS) partners, UnixWare ISVs, NetWare ISVs, and Database Partners. - Increased partner program participation by over 200% - Hosted Novell’s first Partner Forum - Worked with Executive Management to create executive sponsors for key industry partners, creating a more strategic relationship for select partners

Employer:	Novell, Inc.
Position:	Product line manager, database partners (Novell Product Marketing)
Time period:	January 1994 - December 1995
Description:	Bill’s team was responsible for designing, implementing, and maintaining programs for partnering with key database vendors, as well as complete account management. These programs include technology evangelism for Novell's operating systems and key Novell initiatives. - Created Novell’s first marketing partnership programs - Created Novell positioning on multiple operating systems (NetWare and UnixWare®) - Leveraging database software partners, directly accounted for $17 million in incremental revenue in 1994 attributable to partnership activities

Employer:	Novell, Inc.
Position:	Corporate integration manager (Worldwide Sales)
Time period:	January 1992 - December 1994
Description:	As an individual contributor, Bill was responsible for technology evangelism with Novell's worldwide key accounts, customers, and partners, as well as maintaining in-depth knowledge of Novell's products. Bill provided business and technical experience as the "corporate entity" for positioning on closure of large-scale sales opportunities. - Ran Novell's Annual SE Training program - Created competitive guides for Sales, technical journals, white papers and presentations - Primary presentation and speaker liaison to NetWare Users International. - Created Novell’s response to Microsoft NT Server and delivered it to over 10,000 audience members

Employer:	Novell, Inc.
Position:	National account systems engineer (Americas Sales)
Time period:	January 1990 - December 1992
Description:	As an individual contributor, Bill was responsible for account management and technology evangelism with Novell's eleven National Accounts in the Los Angeles area. - Created and implemented the National Account Technology Conference (NATC), bringing new technologies in for alpha demonstrations to these accounts - Novell Systems Engineer of the Year, 1991 - Novell Quota Plus Club, 1991

Employer:	Hughes Aircraft Company
Position:	Sr. management systems analyst (sr. LAN consultant)
Time period:	January 1988 - December 1990
Description:	As an individual contributor and team leader, Bill was responsible for systems analysis, design, and installation of LANs in a multi-vendor Wide Area Network environment. - Developed corporate hardware and software standards for LANs, resulting in substantial cost savings across the company - Implemented first commercial native Intel® PC/Macintosh® network - Editor of corporate LAN journal (LAN Advisor), with publication of 65,000/quarter - Employee of the Quarter, 1990

Employer:	Postal Instant Press (pip)
Position:	Manager, M.I.S.
Time period:	January 1984 - December 1987
Description:	Bill’s team was responsible for specifications, creation, implementation, and management of corporate headquarters internal IS infrastructure and for pip printing franchise (1100 stores) accounting and revenue generation systems. - Designed, programmed, and implemented in-house computer system for purchasing, eliminating two purchasing analysts from resource requirements - Implemented system for mobile auditing, resulting in a 70% reduction in hours for accountants - Designed and implemented franchisee system for accounting and revenue generation - Member of Ashton-Tate Consulting Design Team

University:	Old Dominion University
Time period:	1981
Degree:	Business Administration, BSc

Articles:

Remote Support Software PC Advisor May 1988 PC Network Solutions PC Advisor Jul 1988 Closed vs. Open Architecture PC Advisor Oct 1988 Novell Naming Conventions LAN Advisor Jan 1989 Hughes Aircraft Takes Off With NetWare for Macintosh Western LANScape Feb/Mar 1989 An Evaluation of 80386-based Desktop Computers Standard & Advisory Feb 1989 Recommended Network Interface Cards LAN Advisor Apr 1989 dBASE IV: Should You Upgrade? (w/Debbie Welsh) PC Advisor Jul 1989 Network Interface Cards: Part II LAN Advisor Jul 1989 The Open Architecture Advantage LAN Advisor Oct 1989 Microcomputer-based Local Area Network Recommendations Standard & Advisory Feb 1990 1990 Novell Developer’s Conference Overview LAN Advisor Apr 1990 NetWare for Macintosh Installation: Hughes Aircraft Selling Red May 1990 Planning for a NOS Conversion NetWare Advisor July 1990 Wide Area Network and Network Management Requirements (published as white paper) Oct 1990 NetWare for SAA Overview PC Systems & Support Feb 1994 Optimizing NetWare as a Database Platform - White Paper Novell Application Notes Mar 1994 NetWare and NT: A Comparative Analysis - White Paper (published as white paper) Sep 1994 Database Platforms: Examining the Options NetWare Connection Nov/Dec 1994 NetWare as a Database Platform NetWare Connection Jan/Feb 1995 Optimizing NetWare as a Database Platform NetWare Connection Mar/Apr 1995 Nuances of NetWare: Optimizing for Databases DBMS Sep 1995 (w/Tom Spitzer) NetWare 5: The Application Platform for the Internet NetWare Connection Aug 1999