Barry Cohen
Business leader with years of progressive experience growing revenues, market penetration, customer satisfaction and profits. Currently working as National Sales Director at Vance Publishing.
| Headline: | Innocent Bystander |
| Industries: | Financial, Media |
| Skills: | Business, Management, Marketing, Sales |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Consulting opportunities, Helping friends, Meeting new people, Professional opportunities |
| Schools: | Arizona State University |
WORK EXPERIENCE
| Employer: | Vance Publishing, Lincolnshire, Illinois |
| Position: | National Sales Director: Décor Group |
| Time period: | December 2007 - Present |
| Description: | Deliver energy, expertise, acumen and leadership critical for achieving goals for revenue and profitability for a trade magazine publisher with $50,000,000 in yearly revenues. Devise business plans to meet targets for display and online advertising for Furniture Style, Design & Décor and Residential Lighting. Formulate sales and budget forecasts. Hire, train and motivate a sales force. Manage key account relationships, expense, reporting and administration.
Instituted monthly promotions that improved performance for a $2,200,000 business; facilitated the launch of Design & Décor including a print edition, companion website, and micro-sites. |
| Employer: | Various companies |
| Position: | Previous positions |
| Description: | Regional Manager – Schwartz Pickle Company ▪ Sales Manager – Target Printing & Systems
District Manager – Park Corporation ▪ Account Representative – Derby Sales |
| Employer: | Sourcemedia / VNU, Chicago, Illinois |
| Position: | Regional Sales Manager |
| Time period: | December 2002 - November 2008 |
| Description: | Catalyzed business growth and managed P&L for a 12-state territory with the leading provider of information, data and software for professionals in the banking, financial services and related technology markets. Crafted and drove strategies promoting print and e-media advertising for American Banker that encompassed web, newsletter and direct marketing components.
- Performed consistently in the Top 5 in total sales among +90 producers; exceeded the sales plan by 12% in 2006; developed $2,500,000 in annual billings. - Sold an integrated campaign to Discover that netted $+450,000 and a new online program to Nationwide Insurance that surpassed target impressions by more than 50%. - Identified fresh opportunities and fostered positive and productive relationships with key accounts, Fiserv, Metavante, Pulse/Discover, Wolters Kluwer, Oracle, Hewlett-Packard and CSC. - Attracted new clients that included Morningstar, Northwestern Mutual, Archipelago, Clark Consulting and Crowe-Chizek. - Secured accounts with Logitech, Kinko’s, Sharper Image, Techsmith and Discover Card for VNU’s Sales & Marketing Management; earned a trip to the Billboard Music Awards. |
| Employer: | Thomson Media (Formerly Thomson Corporation), Chicago, Illinois |
| Position: | National Sales Manager |
| Time period: | December 1996 - November 2003 |
| Description: | Spearheaded sales initiatives for financial publications of this multibillion-dollar enterprise. Crafted public relations and direct mail campaigns for retail, financial services and telecommunications clients. Collaborated with copywriters and rolled-out display, online, sponsored supplements and custom advertorials. Analyzed research and implemented new media schedules.
- Increased regional revenues for Credit Card Management and Card Technology while maximizing P&L results for a $725,000 business. (2002-2003) - Developed $800,000 in net billings for Card Marketing and provided key input for a major publication redesign. (2000-2002) - Orchestrated custom publishing campaigns that represented $1,400,000 in sales for Credit Card Management; boosted income by 18%. (1997-2000) |
| Employer: | McFadden / Penton Media, Chicago, Illinois |
| Position: | Director of Midwest Sales |
| Time period: | December 1993 - November 1997 |
| Description: | - Grew sales by 19% in a 15-state territory for McFadden’s Discount Merchandiser; sold $1,300,000 annually with Penton Publishing’s Foodservice Group. |
EDUCATION
| University: | Arizona State University |
| Time period: | 1982 |
| Degree: | BSc |
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