Ashley Shaw-Scott
Philosophy and Visual Arts graduate from Stanford University, with MBA from INSEAD. Currently working one True Girl an organic bath and body product line for young girls
| Headline: | Entrepreneur |
| Website: | http://www.truegirllife.com |
| Industries: | Health, Lifestyle |
| Skills: | Business, English, Entrepreneurship, French, Languages, Marketing, Spanish |
| Location: | Berkeley |
| Groups: | BASES, Social e-challenge Competition 2009 [inactive] |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Getting press, Meeting new people, Participating in a competition, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Tags: | bath and beauty, modeling |
| Schools: | INSEAD Business School, Stanford University |
WORK EXPERIENCE
| Employer: | The Standard Issue / GetMedia, Digital Advertising Start-up Company, Berkeley, CA |
| Position: | Director of Marketing |
| Time period: | December 2006 - Present |
| Description: | • Developed strategic marketing plan for media center launch
• Prospected, developed and closed top Film, Music, and TV entertainment media ad clients • Clients included Sony BMG, Sony Pictures, Paramount Pictures, Warner Bros., and others • Established critical strategic technology, and content partnerships with media companies • Assisted in negotiating licensing, financing and contracts • Hired and directed four marketing associates in Berkeley and New York |
| Employer: | INSEAD Global Leader Series |
| Position: | Co-Head |
| Time period: | December 2006 - November 2007 |
| Employer: | Ford Models New York / Look Model Agency |
| Position: | Commercial Print and Runway Model |
| Time period: | December 2003 - November 2006 |
| Employer: | Stanford Black Alumni Association, New York Chapter |
| Position: | Founder and President |
| Time period: | December 2003 - November 2005 |
| Employer: | Baby Phat Leathers and Furs, Licensee of Baby Phat, New York, NY |
| Position: | Consultant |
| Time period: | December 2002 - November 2003 |
| Description: | • Collaborated with Brand Manager and Design Team to articulate target consumers' style with the goal of revising samples and pre-production designs including fit, color, embellishments, fabric
• Performed market research to identify trends and made seasonal storyboards of findings |
| Employer: | DrJays.com, Online Urban Apparel Retailer,New York, NY |
| Position: | Buyer & Merchandiser |
| Time period: | December 2001 - November 2005 |
| Description: | • Ordered Men’s and Women’s apparel for over 60 accounts with Open To Buy of 2.5M+
• Developed and launched trend boutique within site which became second most trafficked link • Analyzed sell-thrus to form seasonal budgets, buying plans, reorders, and liquidation promotions • Coordinated promotions with brands’ sales and marketing associates, and internal technical team • Directed quarterly photo shoots and developed the overall image/theme, scouted locations, coordinated with account executives, styled outfits, selected photographer, models, makeup artist • Evaluated brand equity and salability of all brands in relation to the social and economic climate • Recommended cost saving improvements, financial standards, and protocols • Scouted new brands and negotiated new account terms resulting in annual 150% revenue growth • Brought structure to an ambiguous start-up environment by establishing brand evaluation criteria • Established strong working relationships with internal Customer Service, IT, Warehouse Mgr |
| Employer: | TheSource.com, Online magazin, New York, NY |
| Position: | Contributing Writer |
| Time period: | December 1999 - November 2000 |
| Description: | • Pitched, wrote, and published articles about urban fashion and entertainment for Lifestyle Section
• Facilitated the administrative and logistical arrangement of a press conference, lectures, and the awards ceremony during The Source Awards in Los Angeles |
EDUCATION
| University: | INSEAD Business School |
| Time period: | 2007 |
| Degree: | Entrepreneurship and Marketing, MBA |
| University: | Stanford University |
| Time period: | 2002 |
| Degree: | Philosophy and Visual Arts, BA |
INFORMATION
| Hobbies: | Empowerment of girls, cultural exploration, ballet, hiking, baking delicious desserts |
