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Ash alwi

Holds a degree in Property Management and currently pursuing a second degree in Law from London U. Founder and managing director of Boshh.com,A Dance Music focused online record store with social networking and interactivity tools (under development)

Headline: Entrepreneur
Industries: Entertainment, Lifestyle, Media
Skills: Business, English, Entrepreneurship, Event planning, Guerrilla marketing, Languages, Leadership, Management, Marketing, Negotiation, Public Relations, Public speaking, Viral marketing
Location: Kuala Lumpur
Interested in: Brainstorming, Consulting opportunities, Finding business partners, Finding cofounders, Finding mentors, Finding team mates, Getting press, Meeting new people, Professional opportunities, Promoting my startups, Providing services to startups, Raising money, Recruiting for my startup, Shadowing, Starting a company

FEATURED STARTUP

boshh

boshh boshh

Dance Music focused online record store via mobile payments and connects the consumer directly to the product via social networking and interactivity tools

  • Startup type: Company
  • Status: Active
  • Stage: Prototyping

WORK EXPERIENCE

Employer: Pervert Music Sdn Bhd
Position: Business Development Manager
Time period: January 2008 - Present
Description: - Responsible for bringing in title sponsors for in house festival products
- Biggest achievement – RM 1.5 Million sponsorship worth from Celcom Xpax for Xlive08
- RM 100K from Tuborg
- RM 200K from Pernod Ricard (Chivas)
- Exclusive signing of International Indie labels for exclusive content licensing for XLive08
- Other areas of responsibilities include developing and registering Pervert Music as a content provider, thus, opening up possibilities for mobile 2.0 markets

Employer: DjDownload.com
Position: Regional Consultant
Time period: July 2005 - Present
Description: - Responsible for marketing music repertoire via mobile devices, first of such joint ventures in Asia via Maxis/Hotlink as the first pilot Telco in Malaysia
- Placement of dance music repertoire as default BGM for Maxis/Hotlink
- Joint marketing initiative with Pervert Designs Sdn Bhd, for specially developed mobile content for a dance music festival (Global Gathering 2007)
- Official Dance music brand for Recharge Global Gathering 2007
- Official mobile content for dance music for Future Music 2008

Employer: www.program-music.co.uk
Position: Promoter / Agent
Description: Freelance

Employer: Metadome Sdn Bhd
Position: Music and Repertoire Manager
Time period: February 2007 - January 2008
Description: - Music repertoire management for mobile content
- Responsible for overseeing the company’s mobile marketing and sales direction
- Product development for music based content
- Launched 2 bands under digital/Mobile only releases (6ixth Sense, Nitrus), first ever such projects in Asia
- Responsible for Maxis ECP and MCP accounts
- Marketing arm for project Ikon Malaysia, responsible in developing the brand’s website and new media marketing initiatives e.g. Podcasts, blog, videocasts etc.
- Brought in new businesses from Indonesia Indie labels (Gowa Music, TASK)

Employer: N-Visio Sdn Bhd
Position: Assistant Director cum Production Assistant
Time period: June 2006 - October 2006
Description: Freelance

Employer: Coca-Cola / EMI
Position: Coca Cola Music Executive / Project Manager
Time period: August 2005 - October 2005
Description: - Managed a team of 7 music executives for EMI
- Managed to supervise a press conference and an autograph session
- Trained 2 executives in the technical aspect of the whole event

Employer: Rexona, Unilever, Kuala Lumpur
Position: Official DJ, Music Director
Time period: May 2005 - July 2005
Description: - Overseeing the musical direction for the whole program
- Suggested groundbreaking genres that statistically appeals to the urban crowd

Employer: Groove Syndicate, Sri Hartamas
Position: Studio Manager
Time period: January 2004 - May 2005

Employer: Add Audio, Petaling Jaya
Position: Assistant Sound Engineer
Time period: January 2003 - December 2003

Employer: Ambang Klasik, Kuala Lumpur
Position: Assistant Sound Engineer
Time period: January 2002 - December 2002

Employer: F.J Benjamins Sdn. Bhd
Position: Sales and Marketing Executive
Time period: January 2001 - December 2001

Employer: Peace Malaysia,Berjaya Times Sq.
Position: Event Consultant / dj
Time period: December 2005
Description: - Consulted PEACE Malaysia in the technical aspects of the whole program
- Managed a team of 10 technical personnel

Ash's Startups (1)

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  • boshh

    Dance Music focused online record store via mobile payments and connects the consumer directly to the product via social networking and interactivity tools

Ash's Contacts (6)

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  • Razlan Mustapha

    Malaysian, majored in Biotechnology at Monash University, worked for many MNC, COO of Software Company Startup.

  • Pannir Selvam

    I believe that everyone in the world has a dream and at the same time, you are reaching to the path of half way in your dream because of your enthusiastic and motivation for making it become a reality.

  • Saifulbahri Hassan

    Analyst in a Malaysian Venture Capital Firm. Interest in communications, media and entertainment.