Arnold Boatner

• 25 years of professional media sales/marketing/research and production
• 5 years of broadcast music licensing experience with a passion for music
• Self-starter with superior skills who thrives in a professional environment
• Excellent verbal and written communication and presentation abilities

Employer:	Emmis Communications New York, NY
Position:	Account Manager, WRKS-FM
Time period:	December 2008 - May 2009
Description:	• Identified and significantly expanded station accounts through the use of syndi-cated online databases . Key accounts acquired include NY Chevy Dealers, Hyundai Corporate, Food Emporium and Fairway Supermarkets. • Utilized syndicated qualitative research to develop custom client focused presen-tations.

Employer:	Zenith Media Los Angeles, CA
Position:	Research Supervisor, Strategic Resources Group
Time period:	April 2007 - October 2007
Description:	• Developed syndicated research section of Zenith Media/Fox Theatrical Media Zone extranet site increasing information available to clients and reducing need for emails • Developed, created and presented insights on media and product usage • Utilized MRI, Simmons, and Scarborough syndicated research studies • Trained staff on use of software: IMS, Nielsen Galaxy Explorer, DDS Spotpak & Research Writer, Audience Watch, Nielsen NetRatings and Comscore Media Me-trix

Employer:	Interactive Market Systems-The Nielsen Company Los Angeles, CA
Position:	Senior Account Manager
Time period:	January 2002 - December 2007
Description:	• Signed Avenue A ad agency to 3 market 30 workstation WebRF software contract • Provided sales, marketing and administration of advertising research software li-cense agreements for over 150 clients • Facilitated client service for ad agencies, advertisers, broadcasting & cable, new media • On-site training provided to clients in California, Arizona, Oregon, Washington, Hawaii, Nevada and Utah • Achieved highest potential performance bonus for 3 consecutive years

Employer:	Interactive Market Systems-The Nielsen Company, New York, NY & Los Angeles, CA
Position:	Senior Account Manager, Agency Account Services
Time period:	June 2001 - April 2007
Description:	• Initiated sale of Optimax national TV reach & frequency tool to CBS • Sales, marketing and administration of research software license agreements for 40 accounts • Trained clients on-site in Delaware, Maryland, Pennsylvania, New York, New Jersey, Washington DC, and Tennessee • Received highest percentage bonus for account managers

Employer:	WNOL/WB38 New Orleans, LA
Position:	Director of Research & Marketing Alliances
Time period:	July 1999 - November 2000
Description:	• Received highest potential performance bonus • Developed New Orleans market automotive sales presentation that resulted in significant increase in spot market automotive advertising • Maximized station revenue through analysis of Nielsen, Scarborough and CMR data • Identified key marketing targets and aided placement of advertising and promotion resulting in increase in key A18-49 and A25-54 age breaks

Employer:	Don Coleman Advertising, Southfield (Detroit), MI
Position:	Senior Media Research Manager
Time period:	September 1998 - July 1999
Description:	• Led acquisition of local market syndicated qualitative research studies with 40 Scarborough markets and 10 Media Audit markets • Panel participant at Scarborough User Conference • Identified emphasis markets for African American automobile purchasers • Evaluated advertising proposals • Arbitron, Nielsen, MRI, SMRB

Employer:	Arnold & Company, Carlsbad, CA
Position:	Consultant
Time period:	February 1997 - November 1998
Description:	• Free-lance media research consultant for radio, television, cable, print • and internet • Special market segmentation and analysis studies conducted • Identified outdoor advertising venues that aided regional radio group promotion activities • Consulted on a free-lance basis for music licensing and performance rights for ra-dio, television and cable

Employer:	The Arbitron Company, Atlanta, GA
Position:	Account Executive
Time period:	September 1995 - February 1997
Description:	• Managed sales/marketing/administration and maintenance of radio station local market agreements • Covered 15 medium and small markets in Alabama, Georgia, Florida, North Carolina, and South Carolina • Pre-sold 4 Retail Direct local qualitative survey contracts and led the company in number of sales for 1995

Employer:	Broadcast Music Inc. (BMI), Carlsbad, CA
Position:	Director of Sales & Marketing, West Region; Broadcast Manager, West Region
Time period:	June 1990 - September 1995
Description:	• Effectively managed sales, marketing/administration and maintenance of broad-cast music licensing agreements with radio and television stations with no legal actions • Territory: Alaska, American Samoa, Arizona, California, Guam, Hawaii, Idaho, Nevada, Oregon, Utah, and Washington • Supervised of broadcast music licensing manager-Colorado, Louisiana, Mississippi, New Mexico, and Texas

Employer:	American Urban Radio Networks New York, NY
Position:	Manager, Sales Planning & Research
Time period:	September 1989 - July 1990
Description:	• Led marketing effort that resulted in Beef Council reconsideration of ad buy • Wrote station clearance proposals for affiliates that resulted in increase in network coverage • Supervised market research library

Employer:	Raycom Sports & Entertainment, Charlotte, NC
Position:	Director of Research
Time period:	January 1988 - December 1989
Description:	• Instituted program policy procedures that resulted in higher ratings • Created and maintained rating service program summary spreadsheets • Analyzed Raycom program performance on a market by market basis

Employer:	CBS Inc. Owned & Operated Television Stations & Network Operations, Los Angeles, St. Louis and New York
Position:	Various positions
Time period:	July 1980 - October 1988
Description:	• Production Supervisor for CBS Operations & Engineering 1985-1988 • Manager of Sales Analysis & Research KMOX-TV St. Louis 1982-1985

University:	University of Southern California
Time period:	1980
Degree:	Communications Management, MA

University:	University of California System - San Diego
Time period:	1977
Degree:	Communications, BA