Anna Lee Anda
Currently doing my M.Sc (Information Systems) at the University of Melbourne specialising in HCI and researching in 2010 engagement of users in web and mobile applications. Presently interested in contract work or internships.
| Headline: | Innocent Bystander |
| Work status: | Full-Time Student |
| Website: | http://www.linkedin.com/in/annaleeanda |
| Skills: | Business, Contracts, Copyrights, Corporate, Entrepreneurship, Event planning, Incorporating, Intellectual Property, Law, Marketing, Patents, Trademarks, Viral marketing |
| Groups: | BASES, MBSEC - Melbourne Business School Entrepreneurship Club, MUEC, Seedcamp |
| Visas: | Canada, Europe, Singapore, Australia |
| Interested in: | Consulting opportunities, Employment opportunities, Finding mentors, Helping friends, Joining a startup, Meeting new people, Professional opportunities |
| Tags: | chi, computer human interaction, hci, Human Computer Interaction, information systems, is, management of information systems, mis, web 2.0 |
| Schools: | University of Canterbury, Christchurch, University of Melbourne |
FULL BIO
WORK EXPERIENCE
| Employer: | Anna Lee Anda Ltd. |
| Position: | Owner |
| Description: | Founder of a web 2.0 consulting company specializing in guiding businesses to use blogs and online networks strategically to gain better brand recognition online and real time. This utilized my computer skills including Microsoft Office, Adobe Photoshop, and basic coding such as CSS and HTML. |
| Employer: | JOBX |
| Position: | Marketing Manager |
| Time period: | February 2008 - June 2008 |
| Description: | Executing of a marketing plan, acting as a product champion for JOBX in online communities and identifying mechanisms to source increased traffic and market awareness of the JOBX products and services. A major part of the role was identifying opportunities for JOBX business development team particularly with potential online partners. Blogging and writing articles about news related to JOBX, SEO and SEM activity, creating and organizing online and real time promotional activity.
Key Achievements: • Identified and helped form partnerships with other major New Zealand websites including NZ Girl (www.nzgirl.co.nz), Geekzone (www.geekzone.co.nz ), Varsity (www.varsity.co,nz), GDO 365 (www.gdo365.co.nz), National District Health Board’s recruitment website • Identified and aided to form a partnership with Smart Move Media to provide smart cars for our campaign, in addition to a New Zealand hotel chain for competitions for users. • Establishing presence of JOBX on various social media websites such as Facebook and Twitter. |
| Employer: | PricewaterhouseCoopers |
| Position: | Junior Auditor |
| Time period: | January 2006 - December 2007 |
| Description: | Exposure to various services offered by PricewaterhouseCoopers including Internal Audit, External Audit and Systems Process and Assurance, with a focus on the latter. Analytical skills, attention to detail and report writing involved in most of these job tasks and getting client work done in a timely and efficient manner while dealing with several clients at one time. IT general computer controls reviews conducted while liaising with several departments of clients. Pre- and post implementation systems reviews. |
| Employer: | University of Canterbury |
| Position: | Tutor |
| Time period: | January 2006 - December 2007 |
| Description: | Help students develop an understanding of how information systems are developed; from planning through to implementation and maintenance. This was done in classes averaging in size of about 20 students.
Also assisted students in gaining an understanding of the tools, concepts and techniques of systems development and how these are used. |
| Employer: | Entre Ltd. |
| Position: | Events Manager |
| Time period: | January 2006 - December 2007 |
| Description: | Working under a financial and time constraint to put together events for the business community and the university students to network and share business ideas. This role required independent thinking and creativity to create and ensure these functions went smoothly while keeping the sponsors happy.
Responsible for using allocated funds to create business quality events. Producing detailed proposals for events (e.g. timelines, GANTT charts, venues, suppliers, staffing and budgets). Securing and booking a suitable venue or location. Coordinating venue management, caterers, contractors, and equipment hire. Planning room layouts and the entertainment programme. Organising facilities for car parking, security, hospitality and press. Identifying and securing speakers and special guests. Coordinating staffing requirements and team briefings. Preparing sponsor packs. Coordinating everything on the day of the event to ensure that all runs smoothly. Handling guest queries on the day. Overseeing the dismantling and removal of the event, and clearing the venue efficiently. Post-event evaluation including data entry and analysis and producing reports for event. |
| Employer: | The Red Party, Christchurch NZ |
| Position: | Initiator |
| Time period: | January 2006 - December 2007 |
| Description: | Creating an event to raise money for the Canterbury Charity Hospital by having everything sponsored and charging guests a door fee so that all money raised goes straight to charity. With this function there was the time pressure and working from no budget whatsoever while trying to get support from the business community. |
EDUCATION
| University: | University of Melbourne |
| Time period: | 2009 - 2010 |
| Degree: | Information Systems, MSc |
| University: | University of Canterbury, Christchurch |
| Time period: | 2002 - 2007 |
| Degree: | Accounting, Finance and Information Systems, BCom |
| University: | University of Canterbury, Christchurch |
| Time period: | 2007 |
| Degree: | Bachelor of Laws |
Anna Lee is Following (21)
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Media Caliente
An online Media purchasing exchange connecting Media Buyers in the United States, Canada, and Europe with media buying opportunities in Mexico, Central, and South America.
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Webjam Limited
Webjam provides a professional, yet fun and easy-to-use environment to create your own social networking website.
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Anna Lee's Contacts (14)
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Max Ng
co-founded snapmaze.com
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Adam Kapelner
Mathematical & Computational Science graduate from Stanford University. Founder and CTO of DictionarySquared, Inc.
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Steve Gonzalez
Business Entrepreneurship graduate from New England College. Co-Founder and President of Rico Media, Inc, and Chief Operating Officer at SpartX, Inc.