Anita Lee
Psychology and Sociology graduate from UCLA, currently pursuing MBA at UC Davis.
| Headline: | Entrepreneur |
| Skills: | Business, Databases, Design, Management, Marketing, SQL, Web Development |
| Groups: | 2011 UC Berkeley Business Plan Competition, 2012 UC Berkeley Startup Competition, Big Bang! Business Plan Competition, UC Berkeley Business Plan Competition 2009-2010, [INACTIVE] UC Berkeley Business Plan Competition 2008-2009 |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Tags: | 2010 uc davis graduate school of management emphases in entrepreneurship & marketing, mba candidate |
| Schools: | Stanford Business School, University of California System - Davis, University of California System - Los Angeles |
WORK EXPERIENCE
| Employer: | Markettools, Inc. |
| Position: | Sample Analyst |
| Time period: | July 2006 - September 2007 |
| Description: | Market Research and Project Management.
• Generated sample pulls and scheduled deployments of online market research surveys to 20,000 panelists from top 50 Designated Market Areas in US for monthly mobile tracking study, which amounted to $350,000 in revenues for 2006-2007 • Identified inefficiency in daily processes and implemented redesigned sample order form, which increased team productivity by 20% and allowed team to achieve target time of 10 to 15 minutes for each project • Managed and monitored expedited projects (less than 2 days) for Fortune 500 clients • Implemented new team schedule that maximized coverage for offshore clients and improved internal communication • Eased team production capacity by editing frequently used SQL templates, which decreased the amount of time spent on customizing old templates to include new attributes before pulling samples from our database • Maintained ongoing projects for two of top ten clients after three months of working |
| Employer: | Evaluation, Management & Training Associates, Inc. |
| Position: | Assistant Data Manager |
| Time period: | July 2005 - May 2006 |
| Description: | Data Management and Analysis.
• Designed, edited, and maintained e-surveys/questionnaires via TELEFORM for all the firm’s ongoing projects • Consolidated 8 large databases into 3 databases, which enabled Senior Research Staff to retrieve specific data faster for grant proposals • Updated information biweekly on tracking log for various cohorts to ensure accuracy and validity of data for use in quarterly, biannual, and annual reports for the state of California • Collected survey data by traveling to local high schools and administering surveys to student participants contributing to the completion of contract renewal reports • Promoted from Research Assistant to Assistant Data Manager within three months of getting hired |
| Employer: | The Soap Kitchen |
| Position: | Production & Merchandising Assistant |
| Time period: | December 2003 - June 2005 |
| Description: | Product Development and Marketing.
• Created signature line of all natural body projects using vegan ingredients in onsite test kitchen • Fashioned all in-store product displays, especially during holidays to maximize visibility from the street, which increased walk-ins by 50% in less than one month • Developed marketing materials, including postcard mailers and frequent buyer cards, leading to an increase in repeat customers, new customers by referrals, and sales from $500/month to $2500+/month within first six months of opening • Increased popularity of phone orders by improving customer awareness of entire product line through wallet sized menus of products, prices, and services |
EDUCATION
| University: | University of California System - Davis |
| Time period: | 2010 |
| Degree: | Marketing and General Management, MBA |
| University: | Stanford Business School |
| Time period: | 2005 - 2006 |
| Degree: | Summer Institute for General Management |
| University: | University of California System - Los Angeles |
| Time period: | 2004 |
| Degree: | Psychology and Sociology, BA |
INFORMATION
| Memberships: | University of California, Davis - Graduate School of Management
• Co-President, Women in Leadership • Director of Events, Davis Net Impact • Vice President of Events, Davis Marketing Association |
| Awards: | University of California, Davis - Graduate School of Management
• 2008 Innovation Challenge Finalist (top 10 out of 264 teams) • Recipient of Innovator Scholarship |
Anita's Contacts (7)
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Maria Zhao
Electrical Engineering graduate from UC Santa Barbara, pursuing MBA with focus in Tech Management and Marketing at UC Davis
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Benjamin Moscatello
Recently graduated with an MBA from UC Davis: Graduate School of Management. Experience in venture capital research within financial information services and market research within tech sector.
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Srinivas Muppidi
MBA Candidate 2010 Strategic Management/Finance, UC Davis Graduate School of Management