Andreas Biebl
MA(International Policy Studies) from STANFORD UNIVERSITY, MBA from INSEAD,1 year as Senior Consultant at ADVENTION BUSINESS PARTNERS,Munich, 5 years at EBAY(San Jose/Vienna) as Marketing Director/ Marketing Head/ Category Management Head.
| Headline: | Entrepreneur |
| Skills: | Business, Design, English, Entrepreneurship, French, German, Italian, Languages, Law, Leadership, Management, Marketing, Recruitment, Spanish, Writing |
| Location: | Santa Monica, CA |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | INSEAD Business School, Stanford University |
WORK EXPERIENCE
| Employer: | EBAY, San Jose, CA |
| Position: | Director International Internet Marketing |
| Time period: | January 2007 - December 2008 |
| Description: | #1 global e-commerce company with PayPal, Skype & other leading Internet properties
Spearheaded efforts that identified global operating efficiencies in Internet Marketing. Conducted feasibility study and tests that proved viability of a centralized model Recruited and built a US based cross-functional Internet Marketing Team that centralized world–wide Paid & Natural Search programs with budget of $ 100 million. Achieved reduction in number of required headcount and delivered performance gains exceeding 70% for smaller markets Organized global conferences in Dublin and Prague that gathered global staff of 80 that fostered best practice sharing. Managed all ongoing communications with international Marketing Directors that aligned global Marketing programs Re-launched eBay’s global Buying Hub, a site serving all international markets without a dedicated country office. Devised strategic plan for international expansion and championed a cost effective model that capitalized on growing e-commerce globally Executed and further developed eBay’s Global Marketing College, an in-house program that introduced new employees world-wide to eBay’s playbook and senior executives |
| Employer: | EBAY, Vienna, Austria |
| Position: | Head of Marketing |
| Time period: | January 2005 - December 2007 |
| Description: | Directed all online channels, including Internet Marketing, Onsite & Direct Marketing. Drove > 50% year over year new user growth in Internet Marketing channels in 2006 at stable cost per acquisition
Doubled total user base in Austrian market from 700,000 to 1.5 million users, achieving 60%+ user penetration rate of total Internet population Formed part of an M&A team that evaluated potential takeover candidate in Sweden. Conducted interviews and analyzed overall Marketing effectiveness that resulted in a successful acquisition |
| Employer: | EBAY, Vienna, Austria |
| Position: | Head of Category Management |
| Time period: | January 2003 - December 2005 |
| Description: | Established the Vienna office in 2003 and managed all local business operations with five person team
Toppled the competition from top position and made eBay the undisputed market leader in Austria Led eBay Austria to become the most profitable smaller market in Europe with the highest profit margins by leveraging relationship with eBay Germany, fully exploiting scale economies Grew the eBay brand name through local PR stints and entered into strategic partnerships with educational institutions that fostered eBay’s reach and development of a local seller base |
| Employer: | ADVENTION BUSINESS PARTNERS, Munich, Germany |
| Position: | Senior Consultant |
| Time period: | January 2002 - December 2003 |
| Description: | French based strategy consulting firm, combining analytical rigor with an entrepreneurial mindset
Co-led strategy project that developed new products & distribution channels for German subsidiary of a multinational Insurance corporation. Devised plan to double revenues within three years Guided three internal project teams that drove the development of new products & sales channels. Grew new business through strategic partnerships and developed online distribution with key portals Performed market research, competitive analyses and in-depth telephone interviews with constituents across Europe & USA that conceptualized strategic plans for two other clients based in Canada & Italy |
| Employer: | EDREAMS, Barcelona, Spain |
| Position: | Product & Business Development Manager |
| Time period: | January 1999 - December 2002 |
| Description: | A pan–European travel portal offering comprehensive travel services with an emphasis on low cost flights
Recruited critical number of Travel Advisors in start up phase, instrumental in securing 1st round funding of $20 Million and uniquely positioned the company amidst competition Devised and constructed viral Marketing campaigns that rapidly grew user base in Italy & Spain that positioned eDreams as early leader and solidified its position in the market Built a number of pan–European partnerships with B2B hotel reservation systems via co-branded channels. Tripled online hotel sales in 1st year after launch Entered deal with company that resulted in annual savings of $ 100,000 and generated additional advertising revenues by researching different application service providers for direct mail services Singlehandedly increased advertising revenues and reinvigorated eDreams UK by streamlining operations and building successful strategic partnerships |
| Employer: | JOHNSON & JOHNSON, Salzburg, Austria |
| Position: | Key Account Manager |
| Time period: | January 1996 - December 1998 |
| Description: | Global leader in providing health care and consumer products
Managed three National retail chains: performed sales analyses, listings of new products, annual negotiations and promotion planning. Responsible for over 13 brands and 200 consumer products Led project to formulate European Key Account strategy to become preferred supplier; coordinated agency to conduct research. Presented results & action plan to European Board of Directors Represented J&J Austria in various “Efficient Consumer Response” committees to advance industry efforts in achieving efficiency gains. Won over a key account client to achieve their participation Championed the integration of new enterprise software that continuously advanced analytical capabilities. Executed trial project for J&J Europe in conjunction with A.C. Nielsen |
EDUCATION
| University: | INSEAD Business School |
| Time period: | 1999 |
| Degree: | General Management, MBA |
| University: | Stanford University |
| Time period: | 1994 |
| Degree: | International Policy Studies, MA |
INFORMATION
| Awards: | Scholarship from the Austrian Ministry for Education & Science |
Andreas' Startups (1)
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DECA
Founded by Michael Wayne and Chris Kimbell, both formerly of Sony Pictures, DECA (Digital Entertainment Company of America) launches as a production house for mainstream digital entertainment
Andreas is Following (4)
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ThisNext
ThisNext is a social commerce site where people recommend their favorite products so others can discover whats best to buy online. It blends two powerful elements of real-world shopping otherwise lost...
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