Amy Cham
Managing Director for Girls in Tech NYC. Photographer. Web girl with hybrid development and marketing background.
| Headline: | Club Leader |
| Work status: | Living The Dream |
| Industries: | Internet |
| Skills: | Business, Copy Writing, Design, Editing, HTML / CSS, Java, Javascript, Languages and Platforms, Marketing, PHP, SQL, Web design, Web Development, Writing |
| Location: | New York City |
| Groups: | Girls In Tech (GIT) |
| Interested in: | Consulting opportunities, Growing my group, Helping members of my groups, Meeting new people, Offering Expertise, Partnering with other groups, Professional opportunities, Providing services to startups |
| Tags: | css, drupal, girls in tech, gitnyc, html, javascript, photographer, Photography, web designer, web developer, xhtml |
| Schools: | Cornell University, Rochester Institute of Technology |
WORK EXPERIENCE
| Employer: | Freelance |
| Position: | Freelance Web Development |
| Time period: | January 2004 - Present |
| Description: | - Design and develop small business and non-profit client websites
- Perform search engine optimization, content development, marketing consultation - Analyze traffic and media trends, set goals, and recommend ‘next steps’ - Provide user documentation for self-administration of sites Examples - http://www.ielcap.org – Redesign and rebuild main organization site with consumer-targeted information. Primarily static pages with dynamic elements including zip code search and mapping, and member site list. Additional services include analytics monitoring, search optimization, linking strategy, and content development. - http://www.momsasmentors.com – Drupal 5 site design. Development, and theming. Uses CCK and Views for custom content types. Key skills: XHTML, CSS, Javascript, Drupal, PHP, MySQL, Photoshop, SEO, site analytics, copywriting |
| Employer: | Tree House Agency, New York, NY |
| Position: | Tech/Marketing Convergence Manager |
| Time period: | November 2007 - March 2009 |
| Description: | - Developed robust project specifications including wireframes, process breakdowns, content type definitions, usability considerations, and mockups
- Produced custom user documentation for the Drupal administration system - Executed internal marketing efforts, including positioning, conference opportunities and session development, blogging, copy writing, and oversaw design and production of marketing collateral - Prototyped and developed front-end code for Drupal theming. Key skills: XHTML, CSS, jQuery, Drupal, Photoshop, scope and specification development, copywriting |
| Employer: | American Express Interactive, New York, NY |
| Position: | Summer Intern |
| Time period: | June 2006 - August 2006 |
| Description: | - Identified usability, accessibility, services enhancement and buzz-generation opportunities
- Produced and delivered over 50 actionable recommendation items and detailed mockups - Worked across the organization for due consideration of all objectives Key skills: Market research, PowerPoint, Photoshop |
| Employer: | Compendium Research Corp., Fairport, NY |
| Position: | Front-End Web Developer |
| Time period: | June 2003 - July 2005 |
| Description: | - Assessed and identified business rules and usability issues; collaborated with product designers and marketing staff to create solutions
- Reduced site download sizes by more than 50% while maintaining content and style; achieved download times via image optimization and implementation of full-CSS layout - Designed and built tools for backend developers to intuitively generate consistent, high-quality front-end code while reducing interface development time by 20-30% - Authored tool and training documentation to disseminate coding standards and proper use of technologies - Hired, trained, and supervised front-end development interns and junior staff Key skills: XHTML, CSS, Javascript, Perl Template Toolkit, Java, Photoshop, process and interface design, training, XML/XSL, XUL |
| Employer: | Safe Passage International, Rochester, NY |
| Position: | Marketing Coordinator & Executive Assistant |
| Time period: | October 2001 - May 2003 |
| Description: | - Initiated first-ever email marketing campaign; achieved 18% click-through rate
- Analyzed web metrics to identify most popular products and keywords - Used web data to optimize content, improve search engine rankings, and target offline sales efforts - Designed, wrote, and produced marketing collateral - Coordinated trade show participation and designed display materials Key skills: Copywriting, market research, graphic design, SEO, site analytics, HTML, Photoshop, QA |
EDUCATION
| University: | Cornell University |
| Time period: | 2005 - 2007 |
| Degree: | Marketing, MBA |
| University: | Rochester Institute of Technology |
| Time period: | 2003 - 2005 |
| Degree: | Multidisciplinary, BSc |
Amy's Contacts (1)
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Julie Blitzer
I work on the operations side of Drupal web development firm in sales and consulting. I specialize in interaction design, online communications strategy and social media outreach. I also have a strong background in advocacy and political organizing.