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Amanda Crater

B.A.in American Studies from University of California (2004), Media Relations and Branding Specialist/Financial Writer at CCG Investor Relations (2008-2009), Marketing Director at California Council on Economic Education since 2008.

Headline: Entrepreneur
Website: http://www.cratercom.com
Skills: Business, Copy Writing, Design, Editing, Entrepreneurship, Event planning, Graphic design, Guerrilla marketing, Languages, Leadership, Marketing, Public Relations, Public speaking, System Administration, Viral marketing, Web design, Windows, Windows applications, Writing
Location: Sunset Beach, CA
Groups: 2010 Business Plan Competition at The Paul Merage School of Business
Interested in: Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup
Tags: amanda crater, branding, entrepreneur, green, green conferences, los angeles, marketing, public relations, renewable energy, social media, sustainability
Schools: University of California System - Berkeley

WORK EXPERIENCE

Employer: California Council on Economic Education (CCEE), Los Angeles
Position: Marketing Director
Time period: February 2008 - Present
Description:

Plan and implement media relations and marketing campaigns to increase organizational visibility
Secure regular media coverage around program events, including placements in the Los Angeles Times, San Jose Mercury News, Sacramento Bee, San Diego Tribune, NPR, CBS and more
Write news releases and facilitate team outreach efforts among PR executives and Board members in support of CCEE; cultivate relationships with potential supporters such as Yahoo! Finance and the California Department of Corporations

Employer: CCG Investor Relations- Strategic Communications, Los Angeles
Position: Media Relations and Branding Specialist/Financial Writer
Time period: March 2008 - June 2009
Description:
Developed and implemented effective media relations and strategic communications programs for clients in fast-paced agency environment, averaging 170 billable hours per month
Effective pitching to top-tier and trade media led to several placements per month per client
Established relationships with growing base of media contacts and C-level executives; designed and managed branding/messaging initiatives
Wrote and edited marketing communications material including collateral, news releases, annual reports and Web copy as well as CEO conference call scripts and PowerPoint presentations

Employer: The UCLA Foundation, Los Angeles
Position: Program Coordinator/ Administrative Specialist/ Consultant
Time period: July 2006 - February 2008
Description:
Recruited by associate executive director for editorial, event and program support, particularly writing projects
Implemented new style for Board of Directors meeting minutes; regular interaction with business, community and University leadership


Composed, fact-checked and proofread correspondence on behalf of University leadership and donor-volunteers
Successfully managed multiple administrative and accounting responsibilities, completing assignments on deadline in the face of frequent interruptions and shifting priorities

Employer: Star Education
Position: After-school Teacher
Time period: September 2004 - June 2006

Employer: National Youth and Student Peace Coalition, Berkeley, CA
Position: International Spokesperson/Media Committee Member
Time period: December 2002 - March 2003
Description:
Coordinated press coverage of March 5, 2003 “Books Not Bombs” international student strike as part of national, volunteer media committee and was elected as one of two international spokespeople
Composed talking points and articulated coalition’s message to media, including live studio appearance on CNN and quotations in the Washington Post, Los Angeles Times and several radio appearances

EDUCATION

University: University of California System - Berkeley
Time period: 2004
Degree: American Studies, BA

INFORMATION

Hobbies: Reading, writing, body surfing, dance, nature, interior decor and graphic design.

Amanda's Startups (2)

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  • CraterCom

    Public relations and branding for green businesses

  • CraterCom

    CraterCom is a public relations and branding firm for green businesses.

Amanda is Following (2)

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  • Mayibuye

    Mayibuye helps keep disadvantaged South African youth off the streets, by providing a space for them to come together to learn and exchange ideas though dance and performing arts.

  • The Grassroots Sustainability Initiative

    The GSI is an education startup changing the world by linking existing grassroots initiatives into a national vision for sustainability infrastructure through social media and community organizing.

Amanda's Contacts (2)

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