Alexey Nikolaev
Medical degree from Medical Academy, Moscow, with MBA from IESE Business School, Barcelona. Currently working as Managing Director, Partner at Healthcare Communication Agency DA SIGNA.
| Headline: | Entrepreneur |
| Skills: | Business, English, Languages, Management, Marketing, Russian, Spanish |
| Groups: | IESE Center for Entrepreneurship (CEFIE ) |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
WORK EXPERIENCE
| Employer: | Healthcare Communication Agency DA SIGNA (Moscow, Russia) |
| Position: | Managing Director, Partner |
| Time period: | May 2008 - Present |
| Description: | Responsible for building Startup Company within Communication Company. People management , P&L responsibility.
Achievements - Recruited and built up team (9 people) - Develop and established essential procedures within company - Develop win-win partnership with key customers (Pharma, FMCG companies) with projects in pipeline. |
| Employer: | Unilever |
| Position: | Brand Manager Heart Health Category (Becel) |
| Time period: | December 2004 - April 2008 |
| Description: | Reporting directly to the Marketing Food Director
Responsible for pre-launch/launch of new category in Russian market. P&L responsibility. Achievements - Designed and implemented successful launch campaign of new product Becel in Russia through ATL, BTL and PR campaign - Effective leadership of the multifunctional/multinational team - Nutritional educational campaign to internal stuff, built up awareness of nutritional benefits of Unilever brands and created customer loyalty - Organized an affective network of medical advisors, journalists to support nutritional claims - Recruited and managed a team of 20 medical representatives of the project “Doctors to Doctors” as a part of pre-launch activity , Coordinated co-project with World Heart Federation in Russia |
| Employer: | Pfizer |
| Position: | Group Product Manager |
| Time period: | May 2003 - December 2004 |
| Description: | Brands: Viagra, Celebrex, Detrusitol, etc
Reporting to the Sales and Marketing Director Created and operated a strategic division in Pfizer with new products after acquisition of Pharmacia. This division showed a growth and contributed 35% of total Pfizer sales in Russia. Portfolio analysis, development of business plans and it’s implementing, P&L responsibility, peoples management and intercompany communications were key responsibilities. Achievements - Reinforced leading position of Viagra in the market (MS 75%) in spite of active competition. Viagra sales increased by 30% and achieved number 3 position in Russian market. Relaunched Xalatan (antiglaucoma drug) by innovative projects in the Russia market in 2003 with taking 20% of the MS. In 2005 Xalatan was # 9 top product in Pfizer portfolio - Established clear vision of product portfolio, prioritized investments, developed strategy - Recruited and formed an effective and motivated team of brand managers - Developed highly productive communications with other departments (sales, supply chain) |
| Employer: | Janssen-Cilag |
| Position: | Brand Manager |
| Time period: | August 1998 - April 2003 |
| Description: | Sporanox.
2000-2003 JANSSEN PHARMACEUTICALS (Moscow, Russia) Product manager Dermatology (Orungal, Nizoral cream), Gynecology (EVRA) Reporting to Business Unit manager Responsible for brand management of key products which includes: market analysis (competition, consumers segmentation) development strategic plans and actions to support product positioning, implementing of designed actions. P&L responsibility. Achievements - Introduced and coordinated Direct to Consumer project which increased sales of Sporanox by 30% and made it product #4 in company - Managed effective coordination between marketing and sales department, assisted and controlled proper execution of marketing strategies by sales force - Established network of loyal Key Opinion leaders for effective product promotion 1998-1999 JANSSEN PHARMACEUTICALS (Moscow, Russia) Key Account Manager Responsible for establishing new warehouse, its operations (stock, financing, client service, etc) and working with clients 1997-1998 JANSSEN PHARMACEUTICALS (Moscow, Russia) Medical representative (Orungal, Nizoral cream) |
