Alessandro De Zanche
Pursuing Master in Sports, Marketing & Communication. Currently working as Head of Operations, Targeting Products - Senior Product/Project Manager at Yahoo! Ltd.
| Headline: | Entrepreneur |
| Website: | http://www.fastbreakdigital.com |
| Skills: | Business, Design, Engineering, English, HTML / CSS, Italian, Javascript, Languages, Languages and Platforms, Marketing, Public speaking, Spanish, SQL, Web design, Web Development, Windows, Windows applications |
| Location: | Europe |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | University of Padua |
WORK EXPERIENCE
| Employer: | Yahoo! Ltd, Europe |
| Position: | Head of Operations, Targeting Products - Senior Product/Project Manager |
| Time period: | January 2006 - Present |
| Description: | • Partnering with US counterparts to define EU products roadmap, prioritising, managing and supporting deployment of new Advertising Products in Europe (Targeting, Direct Response).
• Providing country offices with products support, from deployment phase to Sales support. • Heading the Targeting Products Operations European team, composed by 5 team members (each located in one of the 5 major Yahoo! European markets – UK, France, Germany, Spain, Italy). Key responsibilities of the Targeting team: 1) Campaign planning support to Sales 2) Providing insights on behavioural categories and verticals to Sales. 3) Campaign troubleshooting. 4) Post campaign analysis. 5) Categories benchmarking. 6) Performance analysis (campaign and overall). • Product launches in the past 3 years: 1) Behavioural Targeting (Direct Response) in all the 5 main EU markets. 2) Behavioural Targeting (Branding) in all the 5 main EU markets. 3) Supporting launches of Behavioural Targeting Products globally on a “one off” basis, (in 2007/08: Taiwan, Hong Kong, India and Australia). • Product manager of Analytics products: 1) Buzz Index: tool to analyse Search Activity on Yahoo! (Trends over time, Affinity between terms, Demographics). 2) Snapshot: tool to analyse demographics of a specific campaign, and for comparison and analysis of viewers/clickers activity. |
| Employer: | Eyeblaster, Europe |
| Position: | European Accounts Manager |
| Time period: | May 2004 - January 2006 |
| Description: | Rich media online advertising solutions provider.
• Account managing the biggest European clients [creative and media agencies (UK) / creative shops, media agencies and publishers (Europe)]. • Managing multiple online campaigns simultaneously, coordinating media, creative agencies and publishers. • Analysing and managing clients' needs and expectations in order to increase their revenue. • Co-ordinating action plans with Business Development targeting potential clients. • Supporting the Development team with advice and suggestions on how to improve the product's usability and features and constantly increase clients' satisfaction and securing their retention. • Training new clients on the Eyeblaster platform and on technical and creative implementation. • Researching and developing a business plan for opening a branch in Italy. |
| Employer: | Grey Global Group |
| Position: | Intranet Manager - Web Development/Design |
| Time period: | September 2001 - May 2004 |
| Description: | Regional Web Development producing regional services for 53 offices of Grey Worldwide advertising agency in Europe, Middle East and Africa.
• Project managing the EMEA intranet development and updates. • Holding regular meetings with internal clients to negotiate branding implementation and design of the website. • Overviewing the implementation of the basic/prototype design. • Coordinating the building of new sections of the site, improving the existing ones, aiming to enhance the user experience and to attract new users. |
| Employer: | Grey Interactive UK |
| Position: | Project Manager - Web Development/Design |
| Time period: | May 2000 - September 2001 |
| Description: | Interactive e-business consultancy agency.
• Liaison between creative and technical teams, organising the development process for maximum productivity. • Site building. • Application testing. |
| Employer: | Self employed, Italy |
| Position: | Official representative of Padovafiere S.p.A. (Padua City Exhibition Centre) |
| Time period: | January 1998 - December 1999 |
| Description: | Body overseeing exhibitions and fairs representing the city of Padua and the North Eastern regions of Italy and the closest European Exhibition Centre to Former Yugoslavia - Area: Former Yugoslavia (Republics of Slovenia, Croatia, Bosnia and Herzegovina, Serbia and Montenegro, and Macedonia).
• Developing overall and country specific strategies in order to reach the goals of Padovafiere S.p.A. • Creating communication and relationships between Padovafiere S.p.A. and several political and economic institutions and companies in different markets of former Yugoslavia. • Planning and managing visits of delegations from the former Yugoslavian institutions to Padovafiere’s events. • Managing promotional stands for Padovafiere S.p.A. at the most popular fairs in Former Yugoslavia. • Supporting Italian Companies with bookings and introducing them to local contacts in the most popular exhibitions in Former Yugoslavia through Padovafiere S.p.A. |
| Employer: | Self employed |
| Position: | Commercial Representative |
| Time period: | January 1996 - September 1999 |
| Description: | Area: Former Yugoslavia (Republics of Slovenia, Croatia, Bosnia and Herzegovina, Serbia and Montenegro and Macedonia.
• Establishing the business operations for several Italian companies in the Former Yugoslavia. • Generate and managing revenue, through careful analysis of the political and economical situation of the different Republics. • Building strong partnerships with key clients and commercial and political bodies involved in the post war reconstruction. • Identifying and analysing market developments and customer needs in order to adapt programme and product expansion to the continuously changing political and economical situation and generate new revenue streams. • Partnering with senior management of the Italian companies in visits to key clients. |
| Employer: | Petrarca Padova / Modulo Marketing, Italy |
| Position: | Sport Division Marketing & P.R./Sponsorships Manager |
| Time period: | January 1993 - December 1995 |
| Description: | Marketing consultants
• Promoting the image of Sport Clubs. • Managing sponsorships. • Managing and supporting the media in the coverage of events and interviews. • Editing the Clubs’ magazine. |
| Employer: | TV, Radio & Journalism |
| Position: | Work experience |
| Time period: | January 1991 - December 2004 |
| Description: | 2004 - BBC - TV Production course
1991-1995 Area: Italy - Journalist and correspondent - Superbasket, Giganti del Basket (Basketball Magazines) 1991-1992 Area: Italy - TV Presenter/Producer - Diffusione Europea - Television Network - TV Presenter Producer - Tele Nordest - Television Network - Radio Presenter Producer - Radio Italia Uno - Radio Network |
EDUCATION
| University: | University of Padua |
| Time period: | 1989 - 1991 |
Alessandro's Contacts (1)
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Tom Merkli
MBA from Australian Graduate School of Management. Currently working as European Product Marketing Manager at Yahoo Europe Ltd.