Akash Srivastava
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Website: | http://www.redwingsolutions... |
| Skills: | Architecture, Business, Copy Writing, Design, Entrepreneurship, Graphic design, Human-Computer Interaction, Management, Marketing, Product design, Public speaking, Web design, Writing |
| Location: | Delhi/Bangalore |
| Interested in: | Advising startups, Brainstorming, Consulting opportunities, Finding business partners, Finding cofounders, Finding team mates, Joining a startup, Learning about entrepreneurship, Meeting new people, Offering Expertise, Patenting my idea, Professional opportunities, Promoting my startups, Providing services to startups, Recruiting for my startup, Starting a company |
| Tags: | application developement, content development and online marketing., market analysis, product accessibility, user analysis, user experience designs |
FEATURED STARTUP
akashsrivastava.com
akashsrivastava.com
User Experience Design, Usability Analysis, User Research, Information Architect, Web2.0 Page Layouts.
- Startup type: Sole Proprietor
- Status: Active
- Stage: Growth
FULL BIO
AKASH SRIVASTAVA
Founder and CEO
akash@redwingsolutions.com
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Akash Srivastava brings you more than eight years of quality experience in creating better usable products and successful product strategies and brings up the perfect combination of innovation and effective execution. In my impressive career, I had created many success stories by crafting products like www.studyplaces.com, www.timesjobs.com, www.simplymarry.com, www.magicbricks.com, www.ads2bbok.com, www.frenzo.in (Mobile Application) to a huge success.
Seasoned Information Architect, Interaction Designer, Usability Expert and manager of User Interface Design, Consumer Experience, Product Strategies and Documentation teams at corporate like Zeenews, Indiatimes, Timesgroup, ACL Wireless and StudyPlaces Inc. My career has been relied on quality experience, self-education, extensive research and development. This not only lends me freedom to formulate new ideas, but it also gives me space to create new descriptions, where I haven’t been able to touch base with previous descriptions.
I am having a proven record of combining intelligent product strategies that result in overall website improvement by improving the user experience and navigating users through the important processes which improves the online conversions or sales. Consulting services include information design, interaction design, usability analysis, product strategy designing, website design and development, communication writing. I have designed and improved of many technology-based products over the years including E-business Applications, Web sites, Portals, GUI software and Mobile Applications.
* Extensive experience in User Experience & Usability
* Creative and insightful, with excellent analytical and communication skills
* Experienced and technical astute
* Able to integrate, articulate and motivate across disciplines
* Quality experience in crafting the customer experience in crafting the customer experience of interactive systems
* Offering a unique combination of business understanding
* Technical acumen, Creative talent & Strategic insight
* Adaptable Innovative
I’m particularly passionate about prototyping – the creation of quick and dirty models of interactive products that allow us to test their viability before they are put into production. I’ve written several blogs on Interaction designing and usability.
WORK EXPERIENCE
| Employer: | Zeenews, Indiatimes, Timesgroup, ACL Wireless and StudyPlaces Inc. |
| Position: | Seasoned Information Architect, Interaction Designer, Usability Expert and manager of user Interface Design, Customer Experience and Documentation teams |
| Employer: | STUDYPLACES INC. |
| Position: | HEAD – PRODUCT AND USER EXPERIENCE |
| Time period: | November 2007 - April 2008 |
| Description: | StudyPlaces.com is one of the first global education portals in India that provides a comprehensive one-stop-shop for education search. Born out of a need to bridge the gap between education sources and the student seeking information, StudyPlaces.com follows a vision of being the complete solution for all education search related queries for studies in India and abroad.
• Design & Product: Heading – Product and User experience design process. A team of product managers, content developers, visual designers, HTML designers and UI were reporting. Indirect reporting of technical team also to ensure product quality. • Role & Responsibility: Responsible for complete user experience interaction and conceptualizing better and usable features of the product. This starts from the conceptualization to final delivery of product and includes co-ordination with Business team, Design team, Tech team and testing team. • Research & Development: I am presently working on cognitive psychology and heuristic study to empower my skills to reach the heights of perfection in the field of user experience. • DLC – Design Life Cycle: We are trying to achieve the complete design process by implementing the Design Life Cycle which is my innovation. This is a 6 steps process – 1. Business Understanding, 2. User Understanding, 3 Establishing Requirements, 4. Design, Prototypes, 5. User Testing, 6. Design Modification. ACCOMPLISHMENTS • Crafted the earlier version of the portal to a better and usable version. Re-defined the information architectures and navigation which had increased the ease of use, reduced the memory load etc. • Successfully increased the inquiry rate from 25 users per day to 150 users per day. The new product also helped in increasing the sales upto 42%. |
| Employer: | ACL WIRELESS LTD |
| Position: | LEAD - INTERACTION DESIGNER / INFORMATION ARCHITECT & USABILITY EXPERT |
| Time period: | May 2006 - November 2007 |
| Description: | ACL Wireless Limited is a leading India-based provider of mobile value added services to operators, enterprises and consumers. It is a key player in the mobile community & messaging space in several large emerging markets around the globe and a leading provider of managed mobility services in India.
ACL’s community & messaging services are deployed across 17 countries on leading telecom networks like Airtel (India), MTC-Vodafone (Middle East), Claro (Brazil) and AIS (Thailand), amongst others, and generate over 100 million mobile hits every month, a figure growing at 120% per annum. • Design & Process: Heading – Interaction Design WAP team. Handling the team of experienced User Experience and Visual Designers. Handling the major product of ACL Wireless Ltd. called "Frenzo". Frenzo is a WAP based mobile chat application which can be accessed from any WAP supported mobile handset. • Role & Responsibility: Responsible for complete interaction and user experience of the product. This starts from the conceptualization to final delivery of product and includes co-ordination with Business team, Design team, Tech team and Testing team. • Conceptualization & Implementation: Frenzo is deployed across different countries; we had worked on globalization of product with localization of user experience. As discussed with Mr. Jeremy Ashley (VP-Application User Experience - Oracle) in a conference (CHI-SI) in Bangalore, we concluded that with globalization of a product responsibility of user experience designers increases for localization of user experience. I worked towards the better user experience of the product and tried to achieve it with detailed user and usability study. Usability testing, user research is the key of my success. • Research & Development: I am presently working on cognitive psychology study to empower my skills to reach the heights of perfection in the field of user experience. ACCOMPLISHMENTS • Successfully worked and implemented all concepts on globalization of product with localization of user experience. • Successfully launched the new brand “Frenzo” in Indian market with successful deployments on Airtel, Hutch, Idea and BPL Mobile. Also the mobile version of Yahoo! Messenger on Reliance network. |
| Employer: | BENNETT, COLEMAN & CO. LTD |
| Position: | USER EXPERIENCE, USABILITY EXPERT & PRODUCT MANAGER |
| Time period: | October 2003 - May 2006 |
| Description: | • Designing & Development: Meticulously managed total user experience and usability of Jobs, Matrimonial, Real Estate and Classifieds portals (www.timesjobs.com, www.simplymarry.com, www.magicbricks.com, and www.ads2book.com ).
• UI Management: Proactively managed UI Designs, Flows, Navigations, Usability studies and user experience quality for the portals. • Software Development / Design: Responsible for various phases of software life cycle, including interactive requirement analysis, testing and implementation. • Quality Assurance: Performing system Testing, Integration Testing and Acceptance Testing. Responsible for Monitoring and assessing the quality of project deliverables • Defect Tracking & Resolution: Analyze and identify the application bugs and interact with other developers to resolve technical issues. • Project Management: Independently handled the entire project of Indian Navy. Being Project manager and Interaction designer for Navy project, I had handled the entire SDLC of the project. • Team Leader: Efficiently leading a team of 4-5 Interaction Designers, Web Designers and a content writer for portal management. ACCOMPLISHMENTS • Designed and developed the entire User experience and navigation of www.timesjobs.com with good usability study. Timesjobs.com was highly appreciated by users and employers because of its simple looks and good user experience. Successfully handled the entire creation of Timesjobs.com. • Online booking engine www.ads2book.com was thought and created by a team lead by me. It was a new angle to online classifieds site. Increased hits showed that we were successful creating complex site simpler. • Single-handedly designed the User Interface of www.simplymarry.com. • Handled the entire user study process in effort to deliver the most successful real estate site in India. www.magicbricks.com. |
| Employer: | TIMES INTERNET LTD, NEW DELHI |
| Position: | USER INTERFACE DESIGNER |
| Time period: | April 2002 - October 2003 |
| Description: | • UI Designing: Efficiently handled experience, designing and maintenance of the portal http://shopping.indiatimes....
• Strategic Planning: Involved in conceptualizing, analyzing, planning, implementing and monitoring of Strategic promotions plans, design and online promotions of the site including mailers, banner, pop-ups etc. • Promotions: Deftly managed online promotions across Indiatimes.com channels while understanding overall market. • Sales Support: Provided sales support by understanding future trends & demand through industry studies. Tracked consumer preferences, sales targets and monitored competitor’s activities through feedback / market visits. ACCOMPLISHMENTS • Designed an impressive new look and feel of http://store.indiatimes.com • Optimized the site for search engine. • Proactively managed the video section and designed a new look & feel for it. |
| Employer: | ZEE NEWS, NOID |
| Position: | WEB DESIGNER AND DEVELOPER |
| Time period: | April 2000 - March 2001 |
| Description: | • Responsible for designing look and feel, web pages for Zee News using Photoshop, HTML, JavaScript.
• Efficiently managed a major project of designing web graphics for New Delhi Legislative Assembly Elections 1999 and Union Budget 2000. |
Akash's Startups (4)
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akashsrivastava.com
User Experience Design, Usability Analysis, User Research, Information Architect, Web2.0 Page Layouts.
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REDwing Solutions
At RED Wing Solutions, we strive to make your business stand out from behind the crowd. We will work closely with you to make sure your web site / application is how you want it and promotes your business well.
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Akash's Contacts (10)
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Roshan Sumbaly
Am a Stanford graduate student with interest in new startups. Prior research experience in the field of Parallel & Distributed Computing and Semantic Web Technologies.
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Kirill Makharinsky
Entrepreneur and numbers guy. Co-founder of YouNoodle; previously studied metrics at Slide and mathematics at Oxford.
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Avish Dahiya
Global Software & New Media Entreprenuer President, DNA Global Network Inc. (Global Sourcing, Program Management, Management Consulting & Research)
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Agravat Bipin B
Interested in Internet Technology, Moblie Technology, Social Entreprenuer etc. 10 years of Indiustrial, Educational Experience as Creative Director,Entrepreneur and Internet Visionary , ICT Consultant, Usability consultant, Community Develop...