Join YouNoodle | Login

Adriano Maesano

MBA from University of Virginia, PG in Marketing from Escola Superior de Propaganda e Marketing, Mechanical Engineering & Business Administration from University Of Miami, COO at Time & Place Exchange in 2010, Managing Partner & CFO at EFT Confecções

Headline: Entrepreneur
Work status: Living The Dream
Industries: Education, Entertainment, Food and Drink, Gaming, Lifestyle, Retail, Sports, Travel
Skills: Business, English, Entrepreneurship, Event planning, Languages, Leadership, Management, Negotiation, Portuguese, Public speaking, Retail, Sales, Spanish
Location: Charlottesville, VA
Interested in: Brainstorming, Employment opportunities, Finding business partners, Finding cofounders, Finding engineers, Finding experts, Finding mentors, Finding team mates, Getting press, Giving back, Helping friends, Joining a startup, Meeting new people, Mentoring, Professional opportunities, Promoting my startups, Raising money, Receiving feedback, Recruiting for my startup, Starting a company
Schools: University of Miami, University of Virginia

WORK EXPERIENCE

Employer: EFT Confecções, São Paulo, Brazil
Position: Managing Partner / Chief Financial Officer
Time period: January 2007 - December 2008
Description: Led company since start-up, creating administrative and financial structure to support
business. Responsible for the most critical areas of the finance department, accounts
receivable and payable
Actively involved in the company’s short and long-term strategy, especially in regards of
decisions to outsource and manage production in multiple locations
Created communication system between sales and production for increased knowledge
sharing, reducing costs by 20% by optimizing fabric purchases and accelerating
production process

Employer: Fast Bank, São Paulo, Brazil
Position: Account Manager
Time period: January 2002 - December 2007
Description: Strengthened competitiveness by developing an Investment Fund, strengthening our
competitiveness by offering lower rates and increasing our funding by 70% in the first
year of operation
Generated new accounts and managed them through constant relationship and client
visits in varying industries ranging from retail, plastic, clothing and auto parts

Employer: AllPro / ESM Marketing Esportivo, São Paulo, Brazil
Position: Managing Partner / Chief Executive Officer
Time period: January 1999 - December 2006
Description: Founded the company and was responsible for the strategic planning, financial
department, and most of the relationship with prospective and existing sponsors and
advertising agencies
 Created sponsorship opportunities for athletes and teams, through advertising
campaigns, speeches and public appearances
 Negotiated one of largest advertising campaigns for the 2000 Sydney Olympics,
involving 15 of the top Brazilian athletes in a $5 million, 6-month long media campaign
for Brasil Online (UOL Group)

Employer: Arthur Andersen, São Paulo, Brazil
Position: Senior Auditor – Financial Institutions
Time period: January 1994 - December 1999
Description: Performed due-diligence in several financial groups that were targeted by international investors, and translated financial statements into English and US GAAP for subsidiaries of foreign groups; reporting directly to the firm partners, client executives and lawyers
Instructor in several training activities on Financial Markets, with expertise in the
Banking, Insurance and Pension Fund industry
Actively involved in the implementation, Beta stage and feedback process for the firm’s new Business Audit System, bringing many improvements to the quality of our services

Employer: Time & Place Exchange, Charlottesville, VA
Position: Chief Operations Officer
Time period: December 2010
Description: Leading the current pre-start-up stage of the business
Diagnosing the industry and evaluating optimal value proposition
Establishing relationships with prospective customers, partners and suppliers
Preparing business plan for pitch to investors

Employer: Sentiment Insight / Elder Research, Charlottesville, VA
Position: Interim Chief Operations Officer / Summer Intern
Time period: December 2009
Description: Diagnosed the competitive landscape, looking for the best opportunities to develop the business, and especially the selection of prospective clients and strategic partners
Established significant relationships and organized meetings with executives from several high-profile prospects in the market research and advertising industries, law firms and social media consultants

EDUCATION

University: University of Virginia
Time period: 2008 - 2010
Degree: Business, MBA

University: University of Miami
Time period: 1990 - 1991
Degree: Mechanical Engineering and Business Administration

INFORMATION

Clubs: EC Sírio – Club Director

Adriano is Following (3)

View all

Adriano's Contacts (1)

View all
  • James Freedman Aponte

    Computer Engineering graduate from Georgia Institute of Technology, with MSc from The George Washington University, currently pursuing MBA at University of Virginia.