Aaron Roach
Professional Writing And Editing Diploma from University of Ballarat. Currently working at Sensis as Publishing Editor.
| Headline: | Journalist |
| Industries: | Entertainment, Gaming, Information Technology, Internet, Media |
| Skills: | Architecture, Copy Writing, Design, Editing, Product design, Web design, Writing |
| Interested in: | Employment opportunities, Finding hot stories, Meeting new people, Professional opportunities |
| Tags: | digital media, Movies, social media |
WORK EXPERIENCE
| Employer: | Sensis, Melbourne |
| Position: | Publishing Editor | Corporate Affairs (Full Time – six months) |
| Time period: | July 2008 - Present |
| Description: | - Developed content review plan for inSite (intranet)
- Manage internal stakeholders using the Fatwire CMS for intranet - Devised newsletter redesign for SBBO, which increased readership to the site - Integrated Whereis maps on Small Business site case studies - Created weekly stats report for Newsroom analysis - Implemented flash video and galleries across intranet - Moved SBBO content into fully automated templates - Advised internal and external communications teams about social media opportunities and which direction to take - Ran internal news service on intranet while Managing Editor was on leave for six weeks, which included sourcing news content from business owners, as well as creating new content when there were gaps in the schedule |
| Employer: | Freehills, Melbourne |
| Position: | Freelance Online Publisher (Contractor) |
| Time period: | April 2008 - June 2008 |
| Description: | - Assisted Online Producer in content migration for launch of new website
- Coordinated and proofread documents in accordance with Freehills standards - Managed file transfers and uploads to RedDot CMS |
| Employer: | destraMedia, Richmond |
| Position: | Content Manager/Producer – Online Communities (Full-Time [Two Years]), Corporate Copywriter/Proofreader |
| Time period: | January 2006 - March 2008 |
| Description: | - Managed two community websites: Nice Shorts (short films website) and Central Station (music website)
- Managed online music stores (ChannelGO and JB HI-FI Music) and developed relationships with all record labels - Managed a contributor staff - Maintained relationships with third parties (contra/paid, record labels) - Negotiated and maintained partnerships with event organisers (including Westgarth Film Festival, Reelife [both film] and music events) - Produced copy for ads used in hard-print industry directories - Worked on national Digital Music campaigns for Harvey Norman and JB HI-FI by producing targeted copy for their audiences, including slogans, internal pamphlets and store-distributed information brochures - Wrote voice-over copy for radio and TV reviews - Produced copy for physical music vouchers as seen in both Harvey Norman and JB HI-FI stores - Produced both site newsletters to generate traffic and subscriber interest - Designed internal web ads in all standard formats, including copy - Oversaw the use of text on any outgoing images/advertising - Worked closely with Product Managers to assess strongest traffic drivers and tailor articles according to specific keywords - Proofread and assisted with commercial grants and confidential documents associated with destraMedia - Sub-edited all articles uploaded by contributors according to the style guides, followed by phone calls to let them know how they could improve their work - Produced weekly editorials - Rewrote press releases - Site competitive analysis for traffic growth - Sat on a film panel at Destination Film Festival, Sydney (with SBS Movie Show host Megan Spencer as moderator) - Sub-edited entire destra.com domain - Assisted with company’s Annual Report - Created style guides for music and event reviews as well as for event photography |
| Employer: | TranZfusion, Melbourne |
| Position: | Music Journalist (Four Years) |
| Time period: | December 2001 - November 2002 |
| Description: | - Wrote music and event reviews
- Interviewed international artists - Sub-edited articles |
| Employer: | Tekno Renegade (Street Press), Brunswick |
| Position: | Volunteer Columnist (Five Months) |
| Time period: | December 2000 - November 2001 |
| Description: | - Wrote music reviews |
| Employer: | inthemix, Melbourne |
| Position: | Music Journalist (Six Months) |
| Time period: | December 2000 - November 2001 |
| Description: | - Wrote music and event reviews
- Interviewed international artists |
| Employer: | The Courier, Ballarat |
| Position: | Journalist (Industry Placement [One Week]) |
| Time period: | October 2004 |
| Description: | - Interviewed people for articles
- Covered ‘vox pop’ during Eureka 150 celebrations - Rewrote press releases (past/present tense) - Wrote general articles on events around Ballarat - Learned to work within deadlines |
INFORMATION
| Hobbies: | Feature writing, sports, film, photography and the human condition. |
Aaron is Following (13)
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Zenect
Create your own micro-blog and mobile marketing platform in seconds. Zenect is a web and mobile phone platform that makes it ridiculously easy for people, teams, businesses, and organizations to stay connected and generate revenue.
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ComedyBlaze.tv
Online Comedy TV Network that pays 50% of advertising profit to uploader. $5k prize for most viewed video and $50k prize for most viewed video at end of year.
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Style Card, LLC
StyleCard is a Web 2.0 interface that allows users the ability to create high-quality personal profile cards online. In the ever evolving world of social networking, a StyleCard can be a valuable uti...
