Aaron Imholt

Accomplished entrepreneur and executive with a unique portfolio of successes orchestrating the start-up, growth and optimization of diverse businesses and teams within apparel, sporting goods, adventure travel, technology and internet companies. Reputable for pursuing and growing strong relationships with customers and colleagues while inspiring and facilitating success. An innovative, resourceful and out-of-box thinker with a broad client focused skill-set in global marketing, sales and business development.

Employer:	Imholt Consulting & Adventures, Oakland, California
Position:	President / Independent Consultant
Time period:	December 2003 - Present
Description:	A sole-proprietorship established to facilitate professional consulting opportunities, independent projects and client adventures. • Advisor to Mahoney Suter Art Advisors, a start-up Fine Arts focused professional service company in San Francisco, California. • Advisor to DCI Arte, an urban, art-inspired fashion clothing label headquartered in Cali, Colombia, South America. • Closed $500K in sales and identified new market and product opportunities as a National Sales & Product Manager for a client that manufactures outdoors sporting goods equipment for the cycling and snow sports industries. • Realized a 400% increase in the rate of production as interim COO for a manufacturer of decorative concrete products. • Tested emerging products for 3 companies while bicycling solo and unsupported 3500 miles across America from CA to MD. • Sr. Professional Guide & Instructor of experiential education and leadership courses to youth and adults for Outward Bound and YD Adventures through their climbing and backcountry wilderness programs.

Employer:	The North Face, San Leandro, California
Position:	Global Marketing Manager: Athletes, Expeditions, Sponsorships & Philanthropy
Time period:	December 2002 - November 2004
Description:	A subsidiary of the $8.5B VF Corp (NYSE: VFC) and the premier supplier of technical outdoor apparel, equipment, and footwear. Revitalized and restructured an underperforming department of 5 employees, 50+ athletes, and a multi-million dollar budget. Returned the TNF brand to global prominence through sponsorships, philanthropy and athlete integration. Utilized innovative and interactive global marketing and product activation to drive the TNF brand and sales growth. • Negotiated 32+ licensing and contract agreements with world class athletes such as Dean Karnazes, Sage Cattabriga-Alosa, Ingrid Backstrom, Lisa Rands, Conrad Anker, Peter Athans, Jimmy Chin, Megan Pischke and Scott Schmidt. • Doubled TNF exposure through media relationships resulting in numerous covers, articles, film awards, and interviews. • Implemented interactive technologies to link audiences in real-time to athletes, product development and expeditions. • Closely aligning athletes to product development and sales goals resulted in overall sales growth of 33 percent. • Orchestrated 15+ expeditions to countries such as Nepal, Pakistan, Peru, Patagonia and The Arctic North and developed philanthropic components such as school construction, medical clinics, environmental studies, and financial giving.

Employer:	License Online, Inc., Bellevue, Washington
Position:	Senior Business Development Manager
Time period:	December 1999 - November 2001
Description:	A SaaS start-up acquired by the $7.0B Synnex Corp (NYSE:SNX) that enables online management of SMB IT Channel relationships. Stimulated revenue growth by leading a 6-person team in the identification, negotiation and management of business agreements. Developed pricing and implementation strategies around new products and services to maximize profitability objectives. • Negotiated multi-million dollar licensing agreements with 8 of our top 10 target accounts such as Microsoft, Symantec, and Computer Associates and reseller agreements with Amazon, Staples, Office Depot and Synnex. • Elevated organizational performance by decreasing the overall sales cycle from initial contact to implementation from 7 to 3 months. • Increased sales in Japan with alliance partner Mitsui by reducing the product implementation time by 33%.

Employer:	Fluke Corporation, Everett, Washington
Position:	Various positions
Time period:	December 1995 - November 2000
Description:	The world leader in the manufacture of electronic test tools and software and a subsidiary of the $25.0B Danaher Corp (NYSE: DHR). Associate Director Motorsports & Sponsorships Developed and managed Fluke’s multi-million dollar NHRA Top Fuel Drag Racing Team Sponsorship and Developed integrated field sales strategy for all race day events, VIP programs, sales and product promotions and business partnerships. • Realized 20,000 sales leads and $2.0M+ in race day sales annually and voted most effective promotional program. • Successfully raced in 22 NHRA competitions and exceeded participation goals for 50+ sales VIP events annually. • Negotiated partnerships with Home Depot and Craftsman NASCAR teams and programs nationwide. U.S. Channel Programs Manager Created the catalog, merchandising, product packaging, co-op and marketing programs for Fluke’s top 30 distribution and retail partner accounts representing $500M+ in sales. Ensured channel marketing programs were consistent across the USA and Europe. • Successfully initiated the channel branding and integration of 12 corporate acquisitions and 3 spin-offs. • Spearheaded Fluke’s first national multi-product introduction into 1200 Sears and Home Depot retail stores nationwide. • In partnership with field sales achieved on average 120% of annual sales goals. Marketing Communications Coordinator • Developed digital product introduction kits increasing usability and decreasing product launch costs by $500K • Overhauled worldwide sales and channel training program into digital formats and online formats.

Employer:	ESPN & National Media Group, New York, New York
Position:	X Games Field Event & Promotions Coordinator
Time period:	December 1994 - November 1996
Description:	ESPN is the worldwide leader in sports broadcasting and a subsidiary of the $49.0B Walt Disney Corp. (NYSE: DIS). Original X Games founding team member tasked with developing and testing this new concept of televised extreme sports competitions across a 12 city nationwide tour. Coordinated event logistics, press, promotions, athletes and signed sponsors. • Exceeded attendance expectations with over 200,000 people participating in one of the 12 events. • Proof of concept was exceeded and the X Games was transformed into a weeklong televised series of extreme competitions.

Employer:	YD Adventures (Reachout Expeditions), Anacortes, Washington
Position:	Sr. Instructor and Guide (Volunteer position)
Time period:	December 1991 - November 2003
Description:	• Led staff and clients on multiday backpacking, rock climbing, hiking and whitewater rafting trips. • Utilized and developed experiential education techniques to motivate youth and adult clients to success! • Oversaw trip design, staffing, logistics, equipment, safety and technical and non-technical instruction.

Employer:	Inn Adventure, Seattle, Washington
Position:	Founder, Executive Director and Sr. Instructor
Time period:	December 1991 - November 1995
Description:	• A non-profit adventure education and travel focused company started while a sophomore in college and still operating today. • Increased annual client participation days from 45 in 1992 to over 750 in 1995. • Instructed over 500 youth and adult client trip adventure days per year and maintained an A+ client and staff rating.

University:	University of Washington - Seattle
Degree:	Speech Communication, BA