Aaron Goldman

Connectual

Connectual brings together buyers and sellers of digital marketing solutions.

• Startup type: Company
• Status: Active
• Stage: Profitable

Aaron Goldman is a ten-year digital marketing veteran and Founder and Managing Partner of Connectual. Connectual brings together buyers and sellers of digital marketing solutions. Services include digital marketing consulting and representation for marketers, agencies, media companies, and technology providers.

Before starting Connectual, Goldman was VP, Marketing & Strategic Partnerships for Resolution Media, an Omnicom Media Group Company. During his nearly five years at Resolution Media, Goldman helped grow the company from eight employees to over 100 at its peak and $200+ million in annual search media billings. In his role on the executive team, Goldman managed corporate marketing, industry relations, and business development, landing new accounts like Bank of America, Dell, Gatorade, Hertz, FedEx, Frito Lay, Lowe’s, and State Farm, among others.

Prior to Resolution Media, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com/IAC. For about five years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network-based campaigns, site-specific sponsorships, e-mail marketing, lead generation, and search engine marketing for clients including Allstate, Disney, Ford, General Motors, JC Penney, Microsoft, Procter & Gamble, Sears, The Home Depot, Verizon, and Walgreens, among others.

Goldman currently serves on the executive board of directors for the Chicago Interactive Marketing Association (CIMA). He has been published in iMediaConnection and DMNews and has a regular column in MediaPost’s Search Insider. Goldman has been a guest lecturer on the topic of online marketing for the American Advertising Federation (AAF) and University of Illinois at Urbana-Champaign. He's also a frequent speaker at industry trade shows such as SES, OMMA, and Search Insider Summit.

Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not doing the “Connectual thing,” Goldman enjoys spending time with his wife, Lisa, daughter, Eliara, and trying to keep up with 15 blogs and Twitter.