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  • BASES

    11 May 2009
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  • Table of contents:

    1. Members Update
    2. Coming Up in BASES
    3. Featured BASES Events
    4. Featured Bay Area Events
    5. Event Submission & Acknowledgements

  • 1. Members Update

    ** Working this summer but want to study entrepreneurship? TheFunded Fouder Institute is launching its inaugural entrepreneurial training program for new company founders. The program lasts 4 months and meets once a week in the evening to go over exciting business coursework with their team of 25 company CEO's and mentors. Scholarships are available. http://www.foundersinstitute.com

  • 2. Coming Up in BASES

    Monday, May 11th:
    > European Entrepreneurship & Innovation Thought Leaders Seminar
    > Current VC Environment and the Role of Marketing

    Wednesday, May 13th:
    > ETL Seminar featuring:
    > Tech Titans of Tomorrow: Teens Plugged In
    > Author Dave Hitz, Founder of NetApp - How to Castrate a Bull
    > VC TaskForce - The Rise of Electronic Medical Records

    Thursday, May 14th:
    > EconSM: Social Meets Mobile
    > Social Media Marketing Panel with Charlene Li, presented by SVAMA
    > SVCE: 2009 Silicon Valley Business Plan Competition

    Friday, May 15th:
    > MIT/STANFORD VLAB: Launch of VLAB Emerging Life Sciences Business Clinic

    Friday, May 22nd:
    > Coaches-on-Call: Neerja Raman, Social Entrepreneurship

  • 3. Featured BASES Events

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    Monday, May 11
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    European Entrepreneurship & Innovation Thought Leaders Seminar
    4:15PM to 5:30PM ~ Skilling Auditorium
    Stanford University

    This Week's Topic: From Denmark to Silicon Valley: The Rise of SuccessFactors from People Performance to Business Results

    This Week's Speakers:
    * Lars Dalgaard, CEO, SuccessFactors (Denmark)

    Stanford University's European Entrepreneurship and Innovation Thought Leaders Seminar is a weekly speaker series that presents industry leaders from Europe's hitech startup, venture finance, corporate and university research and technology commercialization communities to share their insights and experiences with aspiring and veteran entrepreneurs from Silicon Valley.



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    Monday, May 11
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    Current VC Environment and the Role of Marketing
    7:30PM to 8:30PM ~ Wallenberg Hall
    Stanford University

    Cheryl Cheng, Director of Marketing - BlueRun Ventures and Ching Wu, Marketing Partner at Morgenthaler Ventures will discuss (with case studies) how marketing fits into the the current VC environment.

    Cheryl Cheng has joined BlueRun as the Director of Marketing. Cheryl was previously at The Clorox Company where she worked in brand management focusing on new products and shopper marketing.

    Prior to Clorox, Cheryl worked in early stage venture capital and technology mergers and acquisitions investment banking.

    Cheryl has a B.A. from Stanford University and an M.B.A. from the Kellogg School of Management.

    Ching Wu joined Morgenthaler in 2001 to manage Morgenthaler's communications with press, portfolio companies, and other key constituents. Ching has twenty years of experience in technology marketing communications (MarCom). Previous to joining Morgenthaler, she ran a consulting practice focused on positioning and launch services for technology startups.

    Ching has held a number of director-level positions in her career, including director of MarCom at Marimba, Illustra Technologies (acquired by Informix), and Business Engine Software. She also spent six years at Sun Microsystems, where she was senior MarCom manager for the Solaris product line, International MarCom manager, and Asia MarCom and PR manager based in Hong Kong.

    Ching began her career as an account executive at Ogilvy and Mather, one of the world's leading brand communications agencies.

    This event is supported by Prof. Tom Kosnik.



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    Wednesday, May 13
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    ETL Seminar featuring: Jeff Hawkins, Founder - Numenta
    4:15PM to 5:30PM ~ Memorial Auditorium
    Stanford University

    Jeff Hawkins is well known as co-founder of two companies, Palm and Handspring, and as the architect of many computing products such as the PalmPilot and Treo smartphone. Jeff also has a deep interest in neuroscience, which led him to create the non-profit Redwood Neuroscience Institute (RNI), a scientific institute focused on understanding how the human neocortex processes information. While at RNI, Hawkins developed a theory of neocortex which appeared in his 2004 book, On Intelligence. With the team of Dileep George and Donna Dubinsky, Hawkins founded Numenta in 2005 to develop a technology platform derived from his theory.

    Don’t forget about the scheduled dinner that will follow the presentation! Enrolled Stanford Students are encouraged to apply at http://etl.stanford.edu/dinners/form.shtml

    Stanford University's Entrepreneurial Thought Leaders Seminar is a weekly speaker series in which innovation leaders from the fields of business, finance, technology, education, and philanthropy, share their insights with aspiring entrepreneurs from all over the world.



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    Friday, May 15
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    MIT/STANFORD VLAB: Launch of VLAB Emerging Life Sciences Business Clinic
    8:30AM to 12:00PM ~ Wilson, Sonsini, Goodrich and Rosati
    950 Page Mill Road, Terrace 2C&D Palo Alto, CA 94306

    "The Best of Times, the Worst of Times"

    To use a Dickensian cliche, this is indeed a time of great
    upheaval in the life sciences industry. Words like "unsustainable
    trend," "nothing like it in 50 years," and "unprecedented change"
    are routinely used in connection with healthcare in the US. As
    many of the old rules no longer apply, the time is ripe for new
    business models to emerge.

    Join us is in an interactive half-day session of discussion and
    ideas from representatives of life sciences businesses,
    entrepreneurs, VCs, clinical research labs, universities, and
    government programs about the trends, challenges, and investment
    opportunities in this space. Pre-register online for $40 for
    general public, $20 for students, and on-site registration for
    $50. Deadline for registration is May 14 at noon.

    http://www.vlab.org/



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    Friday, May 22
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    Coaches-on-Call: Bryan Schreier - Social Entrepreneurship
    2:00PM to 4:00PM ~ Terman Engineering Center, Room 419
    Stanford University

    Neerja Raman is a recognized author and executive in management research. Neerja is former Director, Strategic Planning and Imaging Systems Lab, Hewlett Packard Labs and currently Senior Fellow at Stanford University where she is developing business and leadership models for social entrepreneurs.

    She is on the advisory committee for Cyber-Infrastructure, National Science Foundation and board member of several non-profits. She was inducted into the Women in Technology International Hall of Fame in 2005 for global leadership and was recognized with a Distinguished Citizen Award by Federation of Indo Americans in 2006. Neerja’s book, “The Practice and Philosophy of Decision Making” was featured in the category “Books that Empower Women” by WITI. Her research at Stanford has been published in various conference proceedings and as chapter “Eco-Stacking: A Strategy for Success in Social and Business Agendas” in the summer 2007 book “Innovative Approaches to Reducing Global Poverty”. Neerja is a graduate of the Kellogg Executive Program, Northwestern University, and has Masters degrees from S.U.N.Y Stony Brook, New York and Delhi University, India.

    Neerja is active in the community. She has been a United Way Chair at HP. She serves on the advisory board of Maitri, a women’s self empowerment organization, is a member of Indian Business and Professional Women and executive director of IWE. Federation of Indo-Americans has recognized her accomplishments as an author and technologist with an award of distinction.

    To register, please select a meeting time online and send an email to Belen (belen@stanford.edu) with a short write-up as to why you want to see the coach.

    http://sentest.stanford.edu/coaches_overview

  • 4. Featured Bay Area Events

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    Wednesday, May 13
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Tech Titans of Tomorrow: Teens Plugged In
    8:45AM to 4:45PM ~ Hewlett-Packard
    3000 Hanover Street, Palo Alto, CA, 94304

    Following up on an exceptional conference last year with over 180 attendees, SDForum is pleased to announce 2009 Teens Plugged In! This event highlights the teenagers of a generation that has influenced and adopted technologies like never before. Teenagers are in constant contact through multiple means of technologies, including Facebook, Twitter, email, IM, MySpace and cell phones. In 2008 we were joined by corporate executives, not-for-profits, venture capitalists and teenage entrepreneurs. Be prepared for another enthralling day with brilliant teens and the adults who are trying to guess which way this generation will lead them.

    http://www.sdforum.org/teens09


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Wednesday, May 13
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Author Dave Hitz, Founder of NetApp - How to Castrate a Bull
    5:30PM to 7:30PM ~ NetApp, Inc.
    495 East Java Drive, Sunnyvale

    How to Castrate a Bull: Unexpected Lessons on Risk, Growth and Success in Business by Dave Hitz, co-founder of NetApp, is a compelling autobiographical tale of a company's creation, search for funding, struggle for survival, and ultimate success. Filled with colorful examples and anecdotes, How to Castrate a Bull is a story for anyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places-even from the open range. Before his career in Silicon Valley, Dave worked as a cowboy, where he gained valuable management experience by herding, branding, and castrating cattle.


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Wednesday, May 13
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    VC TaskForce - The Rise of Electronic Medical Records
    6:00PM to 9:00PM ~ Wilson, Sonsini, Goodrich & Rosati
    950 Page Mill Road (Main Entrance), Palo Alto

    Universal, portable and interoperable digital health records have been a prized objective for more than two decades. And lately, Washington's stimulus package has brought more attention to the goal with its plan to spend $20B to spur the adoption of electronic health records. Trouble is the technology has been too expensive, cumbersome and difficult to maintain. To date, only a few of the largest healthcare providers have managed to make inroads with electronic healthcare records (EHR) among the 80% of physicians who are in smaller practices. Portable heath records (PHR) owned by the patient, has also been championed as a way to improve patient care, but haven't lived up to expectations.


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    Thursday, May 14
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    EconSM: Social Meets Mobile
    10:00AM to 5:30PM ~ Mission Bay Conference Center at UCSF
    1675 Owens Street, San Francisco

    These days, social + mobile = a multitude of new opportunities for every party involved, including mobile carriers, phone manufacturers and social media firms. EconSM will include discussions about the future of this sector as speakers and participants share their takes on where the biggest opportunities lie for making money and attracting more users-both domestically and internationally. The conference will also focus on striking a balance between free and paid services along with device-based vs. open apps. Engage with industry peers and experts, with investors and entrepreneurs at an interactive forum focused on learning from one another's challenges and successes.

    http://www.contextnext.com


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Thursday, May 14
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Social Media Marketing Panel with Charlene Li, presented by SVAMA
    5:30PM to 9:00PM ~ Hewlett-Packard Company, Bldg 20, Auditorium
    3000 Hanover Stree, Palo Alto

    The social media groundswell is here and is transforming the marketing profession. What objectives and strategies should you develop to take advantage of this transformation? In SVAMA's May Panel Event, Charlene Li will deliver a keynote, then moderate a panel of leading practitioners from Intuit, Hewlett-Packard and Wells Fargo to talk about their successes and failures navigating this new landscape. Charlene Li is one of the leading voices in the area of Social Computing and Web 2.0. She is co-author of Groundswell, and is one of the most frequently-quoted industry analysts. Don't miss this great opportunity to hear from thought leaders in this exciting field.


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    Thursday, May 14
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    SVCE: 2009 Silicon Valley Business Plan Competition
    12:00AM to 11:55PM ~ San Jose State University
    San Jose, CA 95192

    The seventh annual Silicon Valley Business Plan Competition
    (SVBPC) spans the 2008-2009 academic year and culminates with the
    final round of judging in May 2009.

    What is it?

    - An annual forum designed to encourage innovation in the SJSU
    Community and reward student participation in new venture creation

    - Organized to increase recognition of SJSU's contribution to
    entrepreneurship in the greater San Jose metropolitan area.

    - An opportunity for you to get feedback from many sources
    (judges, professors, peers, industry professionals) on your ideas.

    - A venue for you to explain and market your business plan to
    industry professionals.

    http://www.cob.sjsu.edu/svce/events/

  • 5. Event Submission & Acknowledgements

    Have an event you'd like us to include in our next Digest? Please use our simple online form located at http://bases.stanford.edu/about-us/digest/submit-event/. Please note that we reserve the right to publish only events we feel will best benefit our entrepreneurial community. Thank you!

    BASES is made possible through the generous sponsorship of leading venture capitalists, law firms, banks and corporations. BASES Platinum Sponsor: Lightspeed Venture Partners. Gold Sponsors: Hummer Winblad Venture Partners, New Enterprise Associates. Silver Sponsors: Mohr Davidow Ventures, Silicon Valley Bank, Philips, Norwest Venture Partners, and PlugandPlay TechCenter. The grand prize sponsor for the E-Challenge business plan competition is Morgenthaler Ventures.

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